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Poster News reporter Jin Lihong reported from Zibo with Yishouge
What is it like to see the vegetable market on your doorstep turned into an internet celebrity tourist attraction? Since April last year, Li Pengcheng, who lives near the Bada Bureau Convenience Market in Zibo, found that the Bada Bureau Convenience Market (hereinafter referred to as the "Bada Bureau") where he often goes to buy vegetables suddenly had a lot of foreign tourists, so he took a picture with his mobile phone and sent it to the Internet platform, but he didn't expect the traffic to be surprisingly good, "My lover told me that outsiders can take pictures of the Bada Bureau so well, and I, as an aborigine, can also record the fireworks of Zibo and the Bada Bureau, so it's better to try it." ”
Li Pengcheng is filming a wok cake shop
As a result, the changes in the Eight Bureaus over the past year, the micro-expressions of each stall owner, the hard work of the management personnel, and the sharing of local food in Zibo have all become Li Pengcheng's shooting content, and the ensuing traffic has also been successfully realized recently, "During the 'May Day' period, I broadcast live for 10 hours a day, and the daily number of fans has stabilized at more than 1,000, and my monthly income has exceeded my main business." ”
Live broadcast for ten hours a day, with more than 1,000 fans per day
May 8 was a rare day for Li Pengcheng to relax a little. In the past "May Day" holiday, he aimed his mobile phone lens at the eight major bureaus, broadcast live for ten hours a day, and increased the number of fans by more than 1,000 per day, with a total increase of more than 10,000 fans in a week. In addition, he will also squeeze into the crowd, shoot and record the hot scenes of the eight major bureaus, and release 3~5 short videos stably every day.
"At the beginning, I also thought about live broadcasting while walking in the Eight Major Bureaus, but when I was in it, I found that I couldn't shoot anything except human heads." On May 8th, walking on the main road of the Eight Bureaus, the number of tourists coming and going was much less than during the "May Day" holiday, but there were still many people queuing up in front of the stores of "Internet celebrities" such as Pot Cake Brother and Duck Head Brother.
Li Pengcheng chatted with the owner of a pastry shop
Li Pengcheng told reporters that the pickle shop he photographed in late April also became popular. Just as Li Pengcheng said, young people passed by from time to time in front of the "Boshan Pickle Shop" on the main street, some stopped to buy several pickles to take away, and some pointed to the store's signboard and told the people around them, "This is that 'Internet celebrity' pickle shop."
Recall, Li Pengcheng was the "Lonely Boshan Pickle Aunt" video taken on April 23, which then triggered a series of chain effects, a number of self-media bloggers came to check in, and countless tourists paid attention to this pickle shop that does not sell "Internet celebrity" products such as wok cakes and purple rice cakes, which made the old couple usher in the peak of their careers in their sixties and become a "new generation" Internet celebrity in the Eight Bureaus.
"Thanks to the young people who made the video, my business is better than before." In the Internet era of "Internet celebrity" iteration, Jiao Yu'e, who sells pickles, doesn't understand traffic, but she understands that the popularity of her business is closely related to keywords such as "short video" and "Internet celebrity".
He used his mobile phone lens to record the vegetable market as a "tourist attraction"
"The 5A-level vegetable market is what our locals call it, and it used to sell vegetables, seafood, steamed buns, cold vegetables and other agricultural and sideline foods, but now these stores on the main street have basically changed." The reporter noticed that Li Pengcheng's video recorded that "the original seller of steamed buns now sells purple rice cakes, the original supermarket has become a seller of colored glass, and the original cold vegetable shop has also begun to sell pastries."
From the balcony of Li Pengcheng's house, you can see the eight major bureaus
As a "native of the Eight Major Bureaus," it took Li Pengcheng no more than five minutes to walk from his home to the Eight Major Bureaus, and his life trajectory also revolved around this market. Standing on the balcony of Li Pengcheng's home, the reporter could clearly see the bustling crowd near the Eighth Bureau through the window. "A year ago, I didn't know what to shoot, but when I saw what my media friends were shooting, I followed it, and now the video I shoot is also reprinted and used by many media, which is a kind of progress for me." Li Pengcheng said that now he has also begun to take some promotions to monetize traffic.
He has a positive attitude towards the changes in the Eight Bureaus this year, "Although the things sold have changed, they are basically the same bosses, everyone's income has increased, and even driven the economic development of related industries. ”
Following in the footsteps of Li Pengcheng, the reporter entered the convenience market of the Eight Bureaus through the side door where he often walked. Li Pengcheng bluntly said that the continuous influx of foreign tourists into the Ba Da Bureau will indeed affect local residents, "but we can not go to the main street, the morning market selling vegetables is still there, and tourists will not go there to crowd people, so the impact is not big." ”
Li Pengcheng, a merchant in the Eight Bureaus, almost knows and even knows him very well. He stopped and stopped, greeted the shopkeepers, asked how the business was today, and introduced to the reporter that "this pastry shop has been open here for more than 20 years", "the owner of this delicatessen is very real", and "this small shop has added a stall specializing in yogurt this year......
The income from video shooting has surpassed that of the main business, and more energy is planned to be invested
"In the past, how could a vegetable market have a drink shop like Michelle Bingcheng? Now many online celebrity drink shops have also moved in. While shooting a video, Li Pengcheng chatted with reporters about the rapid changes in the Eight Bureaus. He said that he is from Boshan and has lived in Zhangdian for 10 years, and his wife is from Zichuan, so he knows Zibo very well, "I used to work in the operation of a private company, and then the company went bankrupt, so I worked with my wife to do the childcare, and the working hours were usually after the children got out of school. ”
This also means that Li Pengcheng has a lot of free time at his disposal. So since Zibo exploded in April 2023, he has seized this wave of traffic, and continues to record the changes and stories of the eight major bureaus in the form of videos and live broadcasts, and currently has 100,000 fans on the WeChat video account, and the Douyin platform has been liked more than 2.29 million times, while the number of fans on other platforms is also growing steadily.
Li Pengcheng is shooting a video
"As an aboriginal of the Eight Bureaus, I didn't expect people from other places to come here to taste food and visit, so I wanted to record these, and now there are many tourists who understand the situation in Zibo through my videos and understand the real situation of the Eight Bureaus." The reporter noticed that in addition to filming the video content of the flow of people in the Eight Bureaus, Li Pengcheng also recorded the stories of the duck head brother, the pot cake brother, and the cake grandfather, and released some local store visits in Zibo, Zibo food Amway, etc., and many videos are still on the hot list.
"Since the beginning of this year, my income from making videos has exceeded my main business, so I plan to slowly make videos as my main business in the future, continue to promote Zibo, and share the interesting stories of the Eight Major Bureaus with everyone." Li Pengcheng said.