After a short half a day's work, the stock of Yonghui Supermarket directly rose to the limit.
It's not that the shareholders' brains are in the water, but that Yonghui is wearing the "resurrection armor".
On May 7, multiple sources came out:
The chairman and CEO of Yonghui Supermarket took the team to Xuchang, Henan Province to visit Yu Donglai, the boss of Fat Donglai.
Subsequently, Yu Donglai decided to start the help and reform of Yonghui Supermarket.
The rectification plan is expected to be officially launched from June 1, with Yonghui Supermarket's Zhengzhou Hanhai Beijin store and Xinxiang's Baolong Plaza store as pilots.
As soon as the news came out, the stock market began to surge.
On May 8, Yonghui Supermarket opened with a sharp rise, and it rose to the daily limit.
As of the close, it rose by more than 10%, with a total market value of 23.777 billion yuan.
In other words, Fat Donglai has not started to do anything, Yonghui Supermarket has not started to implement anything, and overnight, the market value has increased by more than 2 billion yuan.
You must know that Yonghui Supermarket has been in a state of loss for many years, and the stock market has continued to fall for many years, and it is becoming less and less optimistic.
Now this world-high wealth, Fat Donglai has come to Yonghui Supermarket.
In this regard, many netizens expressed their incomprehension.
Why did Yonghui's stock go crazy before the explosion and reform began? What is the magic of Fat Donglai?
Because not so long ago, there was a living example in front of me, and it was done successfully.
In April, Fat Donglai blew up the leading Hunan supermarket backgammon.
It is not so much a big change, but a help from the Fat Donglai team for the business situation of BBK.
Yu Donglai and the renovation team spent three days inspecting some BBK stores and logistics centers in Changsha and Xiangtan.
The first thing to do is to improve the enthusiasm of employees.
How to improve?
1. Shorten working hours.
Previously, BBK was open from 8:00 to 22:00.
Under the guidance of the Fat Donglai team, the business hours of BBK were adjusted to 9:30-21:30.
Giving employees more rest time can make them more fulfilling.
2. Wage increases.
Grassroots employees collectively raise their salaries by 30%!
The original salary of ordinary employees was about 3,000 yuan, but it rose to 4,000 yuan overnight.
At the same time, the monthly salary of the store manager has risen to 20,000 yuan!
Other people's rectification is trying their best to reduce costs.
Fat Donglai is good, not only does not reduce costs, but also increases costs.
Because Yu Donglai understands a truth from the bottom of his heart: what do employees do when they go to work?
More money, less things, close to home.
If you can't get close to home, then take more money and less surgery.
Putting employees first, this is the business philosophy of Fat Donglai.
Mobilize the enthusiasm of employees, in order to fight against ten, twice the result with half the effort.
The result can be imagined, after the adjustment, the employees of BBK are like chicken blood, and their combat effectiveness soars on the spot.
In terms of goods and services, Fat Donglai also has its own set of business philosophy.
If you don't play false, you will directly adjust the supply chain, eliminate some low-priced and inferior goods, reduce the prices of more than 3,000 kinds of goods, and introduce some of Fat Donglai's self-operated explosive products.
After Fat Donglai's help, the price went down, the service quality and product quality improved, and local consumers flocked to BBK, and BBK's traffic is now so good that it explodes.
Before the explosion, the average daily sales of the pilot stores were 150,000 yuan, and the average daily passenger flow was about 2,000 people;
After the explosion, the average daily sales of the pilot stores exceeded 2.1 million yuan, and the average daily passenger flow was 15,000.
What is this concept? It's a leap and bound!
Over the years, everyone has been complaining about the difficulty of doing physical things.
But why can someone bring a company back to life in half a month?
The reason is simple, good for customers, good for employees.
It's easier said than done.
In the past two days, there is another thing that has been hanging on the hot search for a long time:
On the short video platform, Xuan Jing, vice president of public relations, talked about her views on her career with the image of a female overlord:
"My relationship with the employee is only an employment relationship, and I am not obligated to know his or her personal situation."
"Why should I consider employee families? I'm not her mother-in-law, I just have to think about whether he can give me results. ”
"What does it have to do with me that your boyfriend called you to break up? You break up and resign with me, I approve it in seconds, I have no obligation to know if you cry or not, quarrel or not, I am not your mother-in-law. I'm not your mom either. ”
"I only care about the result, we are the employment relationship."
Once a certain degree, together with Alibaba and Tencent, it is called BAT, which is the three pillars of domestic Internet enterprises.
Now the market value has fallen seriously, and Tencent has opened nearly 10 times.
Under such circumstances, it is really shocking that an executive at the level of vice president of the enterprise still has such remarks.
However, in the eyes of netizens, this kind of remark is regarded as eating a melon, but what about their employees?
What a chill it must be.
But there's more to it than just making employees sad.
Overnight, the market value evaporated by 6 billion, and it was another sleepless night for Li Mouhong.
Subsequently, news broke on the Internet that Xuan Jing had resigned from a certain time.
From the remark of "employees break up and resign, I approve it in seconds" to resign, it was only 3 days.
Li Mouhong's remarks also followed:
To be honest, I didn't laugh at this remark, and a netizen's message in the comment area made me laugh:
Let's just say that Li Mouhong's move to survive with his fingers cut off is indeed very courageous, but it doesn't seem to have pulled back this game.
In addition to eating melons, I also swiped the employee team building activities organized by Fat Donglai on the Internet.
In the video, the employees are cheerful and eating, drinking, singing and dancing, and they use all kinds of funny methods, and their smiles have infected countless people.
At this moment, I seemed to understand the three words hanging in the Fat Donglai store, "Freedom · The true meaning of "love".
And the words below the comment area are even more eye-catching:
Above man, see man as man.
For Fat Donglai, employees are always the first and the most important treasure of the enterprise, and the prosperity of the enterprise is closely related to the enthusiasm of employees.
And a certain degree of corporate culture, obviously not like this.
They are on top of the ladder and have lost empathy for their employees' situation.
In their eyes, employees are just tools, robots that don't need any emotion.
When employee value is drained, it is the moment to wait for layoffs.
But the employee is not a tool, he is a human being.
If an enterprise only cares about the results and ignores the feelings of employees, employees are destined to lose their enthusiasm and the company is destined to go long-term.
As the saying goes: those who win the hearts of the people win the world.
In the Romance of the Three Kingdoms, Cao Cao said this:
"The soldiers are not many but fine, and the soldiers are not brave but strategic.
If I want to compare more than the soldiers, I will never be able to compare with Yuan Shao, but compared to the spirit and resourcefulness, the three Yuan Benchu tied together are not as good as my Cao Cao. ”
This also explains why Yonghui Supermarket, as a retail giant, now bends down to apprentice to Fat Donglai.
"Freedom · Love" is enough to give a perfect explanation.
The upper and lower hearts are unstoppable, and the upper and lower hearts are falling apart.
Many people don't understand:
Fat Donglai is good to employees, why do you want to help peers? Don't they all say that peers are enemies?
To be honest, if I wasn't a native of Xuchang, I would have some doubts.
Yu Donglai is a businessman, he wants to make money, but he doesn't care so much about money.
Giving money to employees and donating money all over the country are not things that ordinary people can do casually.
He once said:
"The country does not need a big fat Donglai, but needs more and more enterprises to become fat Donglai."
"The expansion of corporate culture is much higher than the expansion of the scale of the enterprise itself."
In fact, Yu Donglai has not been helping the supermarket for a day or two.
As early as two years ago, he started to help his peers in the supermarket, but there was no heat at the time.
Not only did he not collect money to help others, but he also posted 50 million for this in the past two years.
Who else but him.
He didn't rely on his money to help.
In 1996, after Yu Donglai saw the US aircraft carrier formation sailing into the Taiwan Strait on TV, he was as anxious as ants on a hot pot.
With tens of thousands of yuan, he and his two brothers took a train to Beijing overnight, and went to the relevant departments to express their support for the country's aircraft carrier building.
Tens of thousands of dollars to build an aircraft carrier is a drop in the bucket for the country, but at that time, he had not yet come to the east, and was just running this commissary.
"A single flower is not spring, a hundred flowers bloom in spring."
As a staff member of Fat Donglai said:
"Peers don't have to be competitors, we can also be friends."
With such a mind and pattern, it is no wonder that Fat Donglai will become a myth.
Just imagine, a person who can also be tolerant and merciful to his competitors, where is there any opponent?
The opponents were all impressed by his personality.
In fact, it is also the same in life.
Whether you are a person or a worker, you must learn to see the good in others.
Only by knowing how to pave roads and build bridges for others and support each other can we embark on a broader road.
爱出者爱返,福往者福来。
All your fulfillment of others is actually perfecting yourself.
Writer Lin Qingxuan said in "Send a Bright Moon to Him":
"We always maintain a kind, tolerant, and clear heart, not to mention sending one round of bright moons, it is possible to send many bright moons at the same time.
Because the bright moon is not a send-off, but a kind of reflection, which can reflect each other's light. ”
Only by learning to empathize will more people walk with us.
Only by learning to be mutually beneficial and giving each other their own moon can they light the way forward.
Light up "Like", the tree you planted for others, one day, this tree will also shelter yourself from the wind and rain.