In the first year, at least 100 million yuan of cash will be invested to support the ecology, and 100 million yuan worth of traffic resources will be used for the long-term operation of "Three Kingdoms: Seeking the World" (hereinafter referred to as "Sanmou"), which is the commitment of B station to everyone at today's offline tasting meeting.
It's really rare to see Station B so attentive to a game - not only the traffic skew in the station, but also a large amount of cash investment, which was quite rare in the past. Including the "promise" itself, it is also something that station B did not do when releasing the game.
In addition to the investment of real money just mentioned, Station B also brought two commitments, the kind certified by the notary office: one is the operation commitment, and the other is the probability of card draw.
This shows the importance of Sanmou to Station B, or Station B's determination to enter SLG. In fact, Sanmou is also the first non-two-dimensional game to be promoted at station B.
The gameplay design of Sanmou originally revolved around the server ecology, and now with the full support of Bilibili, it has a better chance to gain an advantage in building a player ecology - this is also where the game opens up the gap with its competitors.
Today, the game official announced that it will be on June 13th, and the battle may be the most intense summer file in recent years. So far, this game, which has been developed for three years and tested for two years, is finally ready.
01 Station B understands the Three Kingdoms
Game content has always been an important part of the Bilibili ecosystem.
Yu Yang, deputy general manager of Bilibili Game Distribution Center, said that more than 100 million users consume game content on Bilibili every year, accounting for about one-third of the total number of views, and UP creators create more than 67 million game videos every year, covering various platforms and categories.
Of course, this also includes SLG: opening up the wasteland with generals, live broadcasting of national wars, and hegemony live...... You will find that although SLG is not the category with the largest traffic on station B, the top anchors of SLG are basically active on station B.
At the same time, although Station B is a community dominated by young people and Generation Z, the culture of the Three Kingdoms is still prevalent. The old Three Kingdoms TV series in the station have been played 550 million, and the total number of related historical interpretation, ghost animal funny, music creation, knowledge mining, MMD animation and other derivative content has exceeded 10 billion.
Among them, there have been quite a lot of hot stalks and famous scenes, such as Zhuge Liang vs. Wang Situ, Zhang Fei's brother I too, the empty city plan playing the piano, Cao Cao laughing when he was defeated, and so on. This side shows that on station B, the number of users who are interested in the theme of the Three Kingdoms is far larger than everyone imagined.
The category has content potential, and the subject matter has a user base, and such an ecological soil makes the publishing team believe that Bilibili can give birth to a high-quality Three Kingdoms SLG. In addition, Sanmou has been highly recognized by many users in many tests and verifications, so it is not difficult to understand where Station B's confidence in this product comes from.
Of course, no matter what you say, Station B is still a novice on the road. Because of this, they choose to respect the logic of the category and invest a lot of manpower and expenses in ecological construction - at least 100 million cash and 100 million worth of traffic resources in the first year to build a user ecology and support content creators.
In fact, this support has already begun. Previously, many SLG UP owners have told Grape Jun that Sanmou-related content can obviously enjoy a lot of dividends, not only with a professional team to provide content coaching, but also with traffic incentives and cash subsidies.
Station B is also actively promoting SLG's UP masters, for example, the official behind-the-scenes documentaries with millions of views, there are separate historians and anchors.
In addition to the regular long-term solicitation activities, these creators will also have the opportunity to be invited to participate in various offline activities of Bilibili in the future, such as graduation song party, Bilibili World offline comic exhibition, New Year's Eve party, etc. This is something that has never been done in previous SLG games.
It can be said that Sanmou is the first SLG to take the content platform marketing route.
02 Sanmou understands players
After talking about the content ecology outside the game, let's talk about the alliance ecology in the game.
In the case of SLG users' plates becoming more and more mature, the alliance ecology is very important, which directly determines the starting point of the game and the soil of the ecology.
For them, the game has also launched an alliance ecological plan: alliance style display, activity support, one-to-one butler service, and there will be official publicity exposure in preparation for the war, and newcomers can also read relevant management strategies and white papers in the alliance college.
It is also worth noting that in addition to these common supports, the official has made further "name-making" actions: in the name of the Langhua internal test and the ultimate test excellent alliance, a public welfare material package worth 300,000 yuan was donated for the "Re-walking the Shu Road" Three Kingdoms Historical and Cultural Relics Protection Project.
The whole plan will pass through Deyang (Baima Pass, Pang Tong Temple), Mianyang, Guangyuan (Jianmen Pass, Pingxiang Hou Temple) and other famous monuments of the Three Kingdoms. And this is only the first phase of the "Cultural Relics Umbrella Keeper Guardian Project" in which Station B participates in public welfare.
In the future, the team will continue to invest in public welfare funds and protect the history and culture of the Three Kingdoms in the name of the Gamer Alliance.
Don't look at this thing as a bit "virtual", in fact, it solves an embarrassing point in the previous SLG League, that is, for big R or super R players, the cash incentives that the team can provide are very limited. Even in a million-dollar event, the prize money of the champion may not be enough to form the cost of forming a head league.
Therefore, compared with "profit", "fame" is what this group of head players want more, including the hegemony in the game, various leaderboard rewards, honor display walls, etc., which are also born for this - do you say that big R players really lack the rewards of hegemony? They may be more concerned about becoming the number one server and getting the hegemony itself.
It's just that now the team intends to bring that fame, as well as the influence of the alliance and the individual, to life, so that it can be seen by more people and more widely recognized - not just the cult of the strong in the game.
On the other hand, many of the designs of the product itself are also made around the alliance ecology, such as automatic training, automatic paving, automatic assembly and other functions to reduce the burden of the liver, so that players can focus more on the core alliance team battle gameplay, and managers can also shift their focus from frequent and trivial daily arrangements to strategic decisions with stronger feedback and more fun.
Another example is the significant price reduction of gacha cards and the locking of core cards, so that players can have more strategic choices; Six major class branch options are available, bringing more variety and possibilities to the GVG battle situation. And all of this is to make the entire server ecology rich enough to provide ecological soil for the long-term operation of the game.
03 An important battle
In fact, what Sanmou wants to do, the reason is very simple, it is nothing more than to do content and ecology. This is something that almost every SLG can think of and can do.
However, due to the backing of a content platform like Bilibili, Sanmou can more firmly believe in the logic and value of doing this, and more importantly, the positive effect on product data.
And unlike the previous distribution cooperation, this time Sanmou and Station B show a strong binding relationship, large-scale investment in publicity and distribution resources, including the support of 100 million cash and 100 million flow mentioned today, I think people with a discerning eye can already see the depth of this cooperation.
As for the three schemes themselves, this game was designed around the server ecology at the beginning of the project. In the previous report, Grape Jun has also mentioned a lot, whether it is to reduce liver and krypton, introduce a career system, or do AI sand table simulation playback, etc., all serve this purpose.
The cooperation between Sanmou and Station B belongs to the kind of cooperation relationship that seems strange at first glance, which makes people feel surprised and surprised, but the more I think about it, the more reasonable it feels.
Now the game is set for June 13, facing the summer file head-on. This may be the most important battle of the year for Station B games, and for the long-dormant SLG track in China, there is also a good show to watch.