The number of downloads is amazing, the activity is worrying, can Changlian shake the WeChat rivers and lakes?
As an instant messaging app independently developed by Huawei, HUAWEI Changlian has been downloaded 4.5 billion times by virtue of the advantage of being pre-installed on Huawei mobile phones, which is a staggering number. Downloads don't equate to the number of active users and time spent. In order to gain a foothold in the instant messaging field, Changlian also needs to build a strong ecosystem that provides rich features and a good user experience to attract users.
As a leading instant messaging tool in China, the success of WeChat is no accident. WeChat has won a large number of loyal users with its strong social relationship chain, rich ecological services and continuous innovation. If you want to shake the status of WeChat, Changlian does have a long way to go.
WeChat has a deep social foundation. WeChat is built on QQ's huge user base and has had a strong user traffic entrance from the beginning. Users can naturally maintain offline social circles on WeChat, which has laid a solid foundation for the rapid popularity of WeChat. As an emerging app, Changlian faces greater challenges in terms of user acquisition and retention.
The WeChat ecosystem is getting better and better. WeChat is not only an instant messaging tool, but also a super app that integrates various functions such as payment, social networking, information, and entertainment. Users can solve many needs in life and work within WeChat, without having to switch apps frequently. The current functions of Changlian are relatively simple, and it is difficult to meet the all-round needs of users.
WeChat continues to innovate. The WeChat team is good at capturing user needs and constantly launching innovative features, such as Channels and WeChat Reading, to bring users a new experience. If Changlian wants to win the market, it also needs to maintain innovation vitality and keep up with the trend of the times.
In addition to the ecosystem and innovation capabilities, Changlian also faces another major challenge – platform limitations.
In order to truly shake WeChat, Changlian needs to break down platform barriers and achieve barrier-free communication across platforms. This requires not only technological breakthroughs, but also strong support from ecological partners. Huawei needs to reach a cooperation with the Android camp, so that Changlian can make efforts in a broader market.
WeChat's absolute dominance in China is largely due to its extremely high user penetration rate. WeChat has long been not only a communication tool, but also integrated into people's lifestyles.
From young to middle-aged, white-collar to blue-collar workers, WeChat has a broad user base across all age groups and occupational groups. Young people can share their life updates and post moments on WeChat; Office workers can join work groups to achieve efficient communication; Seniors can also stay in touch with their children's family and friends through voice and video capabilities. WeChat is close to life and meets people's diverse social needs.
In addition to individual users, WeChat has also penetrated into enterprises and institutions. Many companies use WeChat as an important tool for internal office collaboration, where employees can communicate and share files in real time. Various government departments and institutions also publish authoritative information on the WeChat public account to provide high-quality services to the public.
WeChat's ubiquity is largely due to its open ecosystem. WeChat continues to absorb all kinds of light apps and mini programs, allowing users to enjoy a variety of services without downloading additional apps, thus further enhancing user stickiness.