BMW Director Charles Gorle: Brand and design are BMW's strengths
Lead
At the 2020 Beijing Auto Show, BMW Group Director Gao Le mentioned in an interview that he hoped that through the promotion of this auto show, more people would understand the characteristics of the BMW brand, and said that BMW will inherit the brand characteristics in future product development and provide users with a better car experience.
In addition, as a company with a history of 100 years, in order to adapt to the changes in the market and keep the brand young, innovation is also very important, so BMW will adhere to the brand characteristics of "pure driving pleasure", and will also launch a new electrification strategy "New Generation" plan.
BMW announced that the next-generation plan will be launched in 2021, when at least six new-generation models will be promoted to the global market.
At the 2020 Beijing Motor Show, BMW showcased a new-generation concept car, which is the leading model of BMW's next-generation plan and one of the two new models that BMW will launch in 2021.
So what are the characteristics of the new generation of concept cars at the Beijing Auto Show, and how does BMW combine brand characteristics with innovation?
First, the brand emphasizes that BMW has always adhered to it.
In an interview, BMW Group Director Gao Le talked about BMW's brand characteristics and future development direction, saying that BMW, as a century-old automobile company, has always adhered to "pure driving pleasure" as the core feature of the brand.
This is also the biggest feature of the BMW brand, which makes the BMW Group have a place in the world market and maintains its competitiveness in the fierce market competition.
At the same time, BMW will continue to adhere to this brand characteristic and provide users with a better car experience.
In addition, BMW will combine its new electrification strategy with brand features to provide users with better products.
Nowadays, with the changes in the policy environment of countries around the world, electric models are becoming more and more accepted, so BMW, as a world-renowned automobile company, has also launched a plan for the "new generation" of electrification strategy.
The next-generation program will also be officially launched in 2021, when at least six new-generation models will be promoted to the global market.
At the same time, BMW will also let consumers better understand the characteristics of the BMW brand through the display of this Beijing Auto Show, and at the same time, let BMW maintain a younger image in the world.
In addition, BMW also has a high degree of flexibility in terms of electrification, and BMW will combine electrification and driving pleasure in future product development to provide users with a better car experience.
At the same time, BMW will continue to maintain fuel models in the global market, especially in a large market such as China, and will continue to launch plug-in hybrid models to provide Chinese users with a better driving experience.
The new generation concept car at this auto show is also the research and development of new technologies of the new generation, as well as the innovative design of the new generation of electric vehicles, which has been very popular.
Second, the new generation of innovative design and technology.
As the leader of the new generation plan, the new generation concept car will certainly have a very high level of achievement in terms of exterior design and technology.
Compared with the existing BMW models, the new generation concept car is more youthful and futuristic in terms of exterior design, and the front of the car adopts a closed grille design, which not only increases the three-dimensional sense of the front of the car, but also improves the momentum of the front of the car.
At the same time, as a symbol of a new energy vehicle, the new closed grille design not only has a strong sense of the future, but also plays a role in reducing air resistance and improving the range of electric vehicles.
In addition, the concept car's headlight cluster adopts a very sharp design, and the interior of the headlight cluster is also split to form multiple independent lamp beads, which strengthens the impact of the headlight cluster and makes the front face more aggressive.
In addition, the side design of the concept car also adopts a very sporty design, and the side of the body also uses a lot of laser engraving technology, as well as a new two-tone body design, which makes the vehicle look more textured.
The concept car's taillight cluster also adopts a very sharp design to make the whole car look younger, and a large spoiler design is added to the trunk lid, which can not only improve the aerodynamic effect of the concept car, but also improve the driving stability of the concept car.
The concept car also adopts a very young design style in the interior design, and the new generation concept car adopts a very simple design in the interior design, which not only improves the sense of technology in the car to a higher level, but also makes the space in the car appear more spacious.
The concept car's center console screen is very large, covering almost the entire center console, and there are also a lot of heat dissipation holes in the car, which can make the temperature in the car cooler in this climate.
In addition, the concept car has also developed a new in-car interaction system, users can control some in-car systems through gesture recognition, which is not only very trendy, but also improves the sense of technology in the car.
In addition, the concept car is also equipped with BMW's new generation of eDrive electric drive technology, which is also the sixth generation of eDrive electric drive technology, compared with the existing fifth generation of eDrive electric drive technology, the biggest feature of the new generation of eDrive electric drive technology is the power increase, longer range.
Moreover, the new generation of eDrive electric drive technology is lighter than the existing eDrive electric drive technology, which can also improve the dynamic performance and cruising range of the vehicle.
The new-generation concept car is also equipped with BMW's latest panoramic vision bridge technology, which allows the driver to see the road conditions below the vehicle while driving, which can greatly improve the driving safety of the vehicle.
3. Conclusion: BMW's electrification strategy will usher in a "new era".
It can be said that the new generation concept car is BMW's innovation in terms of brand and technology, and the launch of the new generation concept car is also to promote BMW's new generation electrification strategy, which will be the top priority of BMW.
Therefore, the new-generation concept car is also the leading model of the next-generation electrification strategy, and BMW's new-generation electric model will be officially launched in 2021.
In addition, there are many innovative technologies in the new generation of electric vehicles, and BMW's new generation electric models will also be the leading models of BMW's new generation electrification strategy, opening a storm of electrification.
With the rapid development of the new energy vehicle market, the combination of brand heritage and innovative technology is the most important factor for automakers to remain competitive.
BMW adheres to the concept of "pure driving pleasure", which is not only to pay attention to the needs of consumers, but also to allow consumers to have more choices in the process of buying a car, so as to reflect the personalized needs of consumers.
In addition, the electrification strategy should also have a certain degree of flexibility, BMW in the electrification strategy, not only to maintain the traditional models, but also to launch new electric models, which is also to adapt to the changes in the market and the needs of different consumers.
At the same time, BMW's development speed in the Chinese market is also very fast, and the Chinese market is the main growth point of new energy vehicles, BMW's strategic layout will affect the development trend of the entire industry.
The technological innovation and design concepts of the next-generation concept car will also lead the development of the entire automotive industry, and other automakers can also use BMW's innovative ideas to develop their own electrification strategies.
Extended perspective
1. The development of the new energy vehicle market.
With the changes in the current policy environment, the new energy vehicle market will also usher in a period of rapid development, so BMW will also combine electrification and pure driving pleasure in future product development to provide users with a better car experience.
In addition, more electric models will be launched to adapt to changes in the market and to meet the needs of more consumers.
Moreover, the current new energy vehicles of various brands have their own characteristics, and there is no distinction between good and bad, and each brand has its own characteristics, which also promotes the development of the entire market.
2. The popularization of charging piles.
With the popularity of the new energy vehicle market, the number of charging piles is also increasing, but compared with ordinary gas stations, the number of charging piles is still very small, so the popularity of charging piles is very important, so that users can charge vehicles more conveniently.
In addition, the construction of charging piles also needs the support of national policies, so as to better promote the construction of charging piles.