Once, Zhouzhi Water Street was a lively and extraordinary Internet celebrity check-in place, and every holiday, it was crowded with people and laughter. However, as time passed, the once-popular attraction seemed to fade its aura and become deserted. The desertion of the May Day holiday and the departure of Internet celebrity Mu Sen have made the popularity of Water Street plummet, as if it has become a hot potato.
Some people say that the rise and fall of Water Street is the sadness of blindly creating scenic spots. In order to attract tourists, they did not hesitate to spend huge sums of money and overwhelmingly strive for funding, but in the end, they ended up in a hasty end. Such stories are not uncommon in Xi'an and even in the whole country. So, in the face of such a dilemma, how can we break the game?
Looking back on the first three years, Zhouzhi Water Street once ushered in a glorious period. At that time, the arrival of Internet celebrities Mu Sen, Hongdou, Zhou Zhi's local Internet celebrity Guo Shaojie and others made the popularity of Water Street skyrocket. Water Street even spared no expense to hold two large-scale concerts, and invited the first Internet celebrity Tang Yi to help. However, the good times did not last long, and these activities were eventually abandoned halfway, which made people sigh.
So, what's the problem? Is it not well planned? Or is it not well funded? Perhaps, neither. In this era of the Internet celebrity economy, the rise and fall of an attraction is often closely related to the movements of Internet celebrities. When influencers leave, the traffic and popularity they bring with them disappears. Therefore, how to retain influencers and make them long-term partners of attractions has become a difficult problem in front of us.
However, just when Zhouzhi Water Street was in trouble, the Musen Red Bean Combination shone in the Bailucang Scenic Area. They set up a satellite TV company and attracted a large audience through live television. In addition, the diversity and participatory content of the program is also very strong, so that the audience has a greater sense of participation and belonging. In particular, the slogan of "If you have talent, you will come", it has attracted the active participation of Internet celebrities from all over the country. As a result, Bailucang Scenic Area has become a new Internet celebrity check-in place, and its popularity is bursting.
So, how did Bailucang Scenic Area do it? Perhaps we can take some inspiration from this. First of all, they pay attention to the cooperation with Internet celebrities, and closely connect Internet celebrities through the form of satellite TV companies. In this way, the Internet celebrities will become long-term partners of the scenic spot, bringing stable popularity and traffic to the scenic spot. Secondly, they pay attention to the diversity and participability of the program, so that the audience has a greater sense of participation and belonging. In this way, the audience will enjoy the place more and are willing to leave good memories here.
For Zhouzhi Water Street, perhaps we can draw some inspiration from the successful experience of Bailucang Scenic Area. First of all, they should focus on working with influencers and attract influencers in various ways. At the same time, they should also pay attention to the diversity and participability of the program, so that the audience has more sense of participation and belonging. In addition, they can also consider introducing some preferential policies and activities to attract more tourists.
Of course, breaking the game doesn't happen overnight. It requires the joint efforts and support of enterprises and all sectors of society. The government can increase investment and support for the tourism industry to promote the transformation and upgrading of the tourism industry; Enterprises can actively innovate tourism product and service models to improve tourist satisfaction and loyalty; All sectors of society can actively participate in the promotion and publicity of the tourism industry to improve the visibility and reputation of the tourism industry.
The rise and fall of Zhouzhi Water Street is not accidental. Only when we deeply reflect on the problems and put them into practice to solve these problems can we usher in new development opportunities and a brilliant future!