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Recently, the actual car picture of AVATAR's third model, AVATR 07, was exposed, and this positioning SUV will be available in two versions: pure electric and extended-range hybrid, and is expected to be officially released in the second half of this year.
In terms of appearance, AVATR 07 follows the family-style front face design, equipped with a C-shaped daytime running light strip, and the roof integrates Huawei's new generation of roof lidar. This marks a leap forward in AVATAR's intelligent driving technology, and LiDAR can greatly improve the car's environmental perception ability.
Compared with traditional LiDAR, which has a limited field of view, Huawei's rooftop LiDAR has a large field of view, high resolution, and can provide ultra-long-range and ultra-high-precision 3D environmental information, making it a key device for autonomous driving on highways.
In addition, the AVATR 07 has a sleek body design, provides high-tech features such as electronic exterior mirrors and hidden door handles, and is the first to launch an extended range version, while the battery uses CATL's new-generation battery.
Although the detailed parameters have not yet been announced, it is expected that the price will be in the range of 200,000-300,000 yuan, which will directly compete with Tesla Model Y, Li L6 and other models.
The exposure of AVATR 07 also shows that car companies attach importance to the mid-size SUV market. With consumers' growing preference for SUVs, this segment has great potential, as evidenced by the hot sales of the Tesla Model Y and Xpeng G6.
Traditional car companies have also laid out this market segment. In the context of the irreversible trend, the addition of AVATR 07 is also reasonable.
The rise of pure electric SUVs also reflects that the new energy vehicle market is undergoing new changes. From the technical route, autonomous driving and Internet of vehicles are rapidly popularizing, and intelligence and electrification are deeply integrated, which provides opportunities for the development of new car companies.
AVATR 07 stands at the commanding heights of technological change, and while electrification, it is also actively deploying in the direction of intelligent networking.
Specifically, AVATR has reached a strategic cooperation with Huawei in intelligent driving, which will greatly enhance its technical strength. Huawei has decades of experience in communications technology and has accumulated rich experience in 5G, big data, and cloud computing.
As the "electric brain" of automotive perception, automotive lidar is an area where Huawei can exert its strength. The strong alliance between the two parties will help AVATR take the lead in the direction of intelligent networking.
Intelligent networking is becoming a new demand for consumers to buy cars, which will also accelerate the evolution of the entire industry in the direction of intelligence. In the next few years, autonomous driving will definitely achieve breakthroughs and gradually become commercialized, and intelligent networking will become the core competitiveness of different brands.
The cooperation between AVATR and Huawei can be said to seize the opportunity and cultivate the seed power for China's smart cars.
If AVATR wants to stand out from many new forces and challenge Tesla's market position, it needs to work hard in more aspects. In addition to intelligent networking, styling design, power systems, and supply chain management all need to be continuously optimized.
Specifically, the body aesthetics and interior texture should be further improved, the choice of power system should be enriched, and the cost performance of the battery should be improved; At the same time, it is necessary to simplify the production process, control costs, ensure quality, and establish a stable and efficient supply chain.
The exposure of AVATR 07 indicates that China's smart electric vehicle companies are poised to take off, and the next few years will be the most competitive period. This is both an opportunity and a challenge, and it will be up to you to see who can win the first step in the change.
As a representative of local car companies, AVATR should firmly grasp the main line of technological innovation, take intelligent networking as the lead, continuously strengthen vehicle technology, and enhance brand influence, so as to occupy a favorable position in the competition.
It is believed that with the growth of the enterprise, AVATR will be able to forge ahead in the wave of intelligent electrification and set a new benchmark for domestic brands.