Text: Shallow bullet Yixiao
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Preface
Recently, it was reported that "The Legend of Zhen Huan" will launch a variety show version, and then LeTV responded to this.
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There is news that a number of "The Legend of Zhen Huan" actors participated in a variety show called "The Legend of Rejuvenation",
It was rumored on the Internet whether the show was the official production of "The Legend of Zhen Huan", which caused controversy.
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As one of the copyright holders of "The Legend of Zhen Huan", LETV responded to this,
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made it clear that "The Legend of Rejuvenation" is not an officially authorized or produced variety show, and has nothing to do with "The Legend of Zhen Huan".
Xia Xiaoyan, the brand head of LeTV, mentioned in her response,
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The income brought by "The Legend of Zhen Huan" has little impact on the total revenue of LETV.
Even including Lerongzhixin's revenue, its contribution is less than 2%.
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In addition, in the face of LETV's losses of up to 18.603 billion in recent years and its continuously decreasing revenue,
LeTV is going through a difficult transition period.
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As soon as the topic was posted on the Internet, the comment area instantly exploded! Let's take a look
Netizen: LeTV? Haven't gone out of business yet?
The only job of LeEco employees is to collect various royalties
Netizen: The actor team building wants to authorize the TV series?
I'm afraid you forgot Tan Songyun!
Netizen: A wave of traffic is urgently needed
Not only does LeTV have the exclusive broadcast rights, but Youku also has variety shows, and Youku wants to buy authorization
Netizen: The boss of LeTV ran away, but the employees are still there
The building is still there
Although this refutation of rumors has solved some mysteries, it has also caused widespread disappointment among fans. Many loyal viewers are looking forward to seeing the interaction and demeanor of their beloved characters again through variety shows, and now they can only hope that there will be other ways to achieve this in the future. At the same time, this incident has also aroused attention and discussion about the survival of traditional TV production companies in the digital age. LeTV's challenge is seen as a microcosm of the transformation of traditional media companies in the new media wave.
LeTV's economic woes and debunking rumors reveal the challenges traditional media companies face in the new media era. With the rise of digital platforms and changing viewing habits, traditional TV networks and production companies need to find new models to survive and monetize.
Although the rumors of the variety show version of "The Legend of Zhen Huan" have been confirmed to be untrue, this incident reflects the audience's continued love and expectation for classic works. For LeTV, how to maintain innovation and attract audiences under economic pressure, while maintaining the legitimate rights and interests of the brand, will be an ongoing challenge. For the majority of fans, although it is impossible to see the new trend of "The Legend of Zhen Huan" through variety shows in the short term, the pursuit of high-quality content will still be an inexhaustible driving force to promote the industry forward.
Although the rumors of the variety show version of "The Legend of Zhen Huan" were eventually confirmed to be misinformation, this incident has important implications for the media industry, content creators and the audience. For the future, it is hoped that media and production companies will be more careful in handling information related to public expectations, and at the same time explore more innovative models that are in line with the development of the times.
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