Xuan Jing, Baidu's former vice president, recently sparked a huge controversy with a series of short videos on Douyin, causing Baidu's stock price to plummet and a staggering loss of $6 billion. The executive, who was poached from Huawei's high salary, not only publicly attacked the company, but also revealed some internal secrets.
Xuan Jing used to be Baidu's biggest man, and her position is more than just a vice president. Her joining was originally seen as a big plus for Baidu, after all, she was recruited from the industry's famous Huawei company with a high salary.
In the beginning, Xuan Jing's joining did bring some positive changes to Baidu, and her work ability and decision-making skills were recognized by many colleagues. But some of Xuan Jing's remarks and decisions at internal meetings began to cause controversy. Her approach to some projects is somewhat out of step with Baidu's original culture.
At first, she just shared some work experience and personal insights on Douyin, but soon, her video content began to shift to criticism of Baidu's internal management and culture. The videos quickly attracted a large audience, and the number of followers on Xuanjing's Douyin account soared to nearly one million.
In the video, she openly criticizes Baidu's management and reveals some of the company's internal contradictions and secrets. She used to be a villain in the office and her high-minded attitude in the work group.
As the content in Xuan Jing's short video deepened, she began to reveal more sensitive information. She claimed that there was serious intrigue within Baidu, and that someone even paid a former colleague to spread negative news about her online.
With the popularity of these videos, Baidu's image and stock price have been hit hard. In just a few days, Baidu's market value has evaporated by a whopping 6 billion, which is a huge blow to any company. And Xuan Jing, the vice president who single-handedly caused huge controversy, does not seem to care about external criticism and internal pressure, and her attitude has made many people feel incredible.
Under the high pressure of public opinion, Xuan Jing had to come forward to apologize. But her apology was not recognized by everyone, and many people thought her attitude was not sincere.
Just when everyone thought that the turmoil was about to subside, Xuan Jing suddenly announced her resignation, and in the last video, she broke out again in a new shocking news, this time she pointed to Baidu's top decision-makers, claiming that she was forced to resign, and there are more unknown shady scenes behind it.
Baidu officials responded, saying that it would thoroughly investigate all the allegations involved in Xuan Jing and seriously deal with internal management issues. At the same time, Baidu has begun to try to repair its tarnish public image, but this is obviously not a task that can be accomplished overnight.
Baidu will need time to sort out its internal problems, as well as time to restore the trust of investors and the public. And Xuan Jing herself, although she has left Baidu, her influence in the industry still exists.