Text: Xinghua Archives
Edited by Xinghua Archives
Recently, the market value of Baidu, a well-known Internet company, directly evaporated 6 billion in one day, and the reason was that it was "backstabbed" by Vice President Xuan Jing, which had a great negative impact on Baidu due to inappropriate remarks. As soon as the news was reported, it aroused heated discussions among the majority of netizens, and before the boss Robin Li dealt with this matter, what he got was the news that the boss lady Ma Dongmin directly "killed" back from the United States.
Event recap
As the No. 1 position of Baidu public relations, in order to be able to develop into self-media, Xuan Jing bought an account originally called "Xinxia Original Clothing" on social platforms, and created the myth of 1 million fans in 5 days. But in fact, according to relevant data queries, this account already has 950,000 followers as early as March 2022. With the four videos released by Xuan Jing from May 1st to May 6th, no one expected that such a public relations leader would actually publicize himself.
Perhaps in order to set up a person, Xuan Jing in the video has capable short hair and a black suit that is very slim, creating the image of "female boss" to the fullest. The cause of the incident was that a female employee was on a business trip for many consecutive days, and her fiancé had an opinion about it, so he asked the female employee to propose a few days off to the boss. Faced with this situation, Xuan Jing said in the video: "I'm not her mother-in-law", "I didn't ask her to accompany me on a business trip", "Your boyfriend called you to break up, what does it have to do with me?" "If you resign, I will approve it in seconds" and so on.
The video attracted the attention of countless netizens as soon as it was released, and the fourth work released by Xuan Jing on May 6 was accompanied by the text "Regret of a professional woman", in which she mentioned that she was so engrossed in her work that she even forgot her child's birthday, but she did not regret it, because professional women can enhance their value. Several videos quickly pushed Xuan Jing to the climax of public opinion, netizens commented that Baidu was not close to people, did not understand the feelings of employees, and at the same time, the power of self-media exceeded our imagination, and Baidu's market value directly evaporated 60 billion in one day!
Old Ita Daughter Hui Guo
With the gradual fermentation of public opinion, Xuan Jing's speech had a great impact on Baidu, until the news of Xuan Jing's resignation suddenly came out on the evening of the 9th. I thought it was the boss Robin Li's handling, but I didn't expect it to be the boss Ma Dongmin who directly threw away the child who was studying in the United States and immediately flew back to China for emergency treatment. According to online news, there are nearly 200 report letters piled up on Xuanjing's workstation, which shows that it has really caused public outrage. With the return of Ma Dongmin, it can be regarded as truly achieving Xuan Jing's sentence "I will approve the resignation in seconds".
At 8:29 a.m. on May 9, Xuan Jing posted a public apology for her remarks on social platforms, and said that her remarks had nothing to do with the company, and it also caused everyone to misunderstand the company and had a serious impact. At first, the original intention of making these videos was just to be able to do a better job, but the way I spoke inappropriately caused discomfort to everyone. Some netizens commented sharply on this: Baidu spent 15 million to earn you 150 million, but who knew that it would directly lose 6 billion.
Introduction to Xuan Jing
After graduating from the School of Foreign Affairs of Xi'an University of Foreign Chinese Affairs in 2007 and working as an internal reporter at a state-level news agency, Xuan Jing moved from media to president of Huawei's public relations department in 2015 and Baidu in 2021. According to the news from the public relations circle, Xuan Jing's annual salary is 1500 W. The reason why Baidu was able to spend such a large price to invite her was mainly because of Xuan Jing's experience and ability in the public security of the news agency. It can be said that Xuan Jing's life resume is quite beautiful, and he should be a very successful professional elite in the eyes of the world, but now it has become a negative teaching material.
Netizens' opinions
Of course, there are two sides to everything, some netizens think that Xuan Jing's speech did not take into account the feelings of employees at all, and pointed out that there are logical loopholes, this female employee has been working for 5 months in a row, shouldn't a normal company have "employee care"? , HR should know better. Although she can't get too involved in the personal affairs of employees, her speech is too capitalist. If you feel identified with the extreme egoist, you should be prepared to accept the unwarranted demands of the other party.
Some netizens think: I personally feel that there is nothing wrong with what Xuan Jing said, the enterprise and the employee are just an employment relationship, so it means that you don't do any work-related relationships outside of 8 hours of work, and you will get as much money as you do, and most of the so-called human feelings are moral kidnapping behaviors made by one party for profit. Some netizens said that what she said was not wrong at all, she was a very smart and transparent person, but her position was too high, and these words should not come out of her mouth.
Finally, I would like to say
As a working woman, they tend to have very clear goals and don't waver easily knowing where to go. But Xuan Jing's incident tells us that there are people who agree with any idea and there are people who oppose it, and in its essence, there is some truth in her statement. But as a company executive, she is only an employee of the company, and it is understandable that she will be dismissed as long as it harms the interests of the company. Life is an art of checks and balances, and women in the workplace must not only learn to balance various social relationships, but also learn to balance career and family, and pay attention to the emotions of employees.
It is precisely because of this that the proprietress will fly back from abroad to deal with this matter urgently, even if Xuan Jing's position is high, it is just an employee of the company, and even if Li Hongwei agrees to damage the interests of the company, Ma Dongmin, who leads Baidu, will not agree.
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