Recently, at the event of the 500,000th car off the assembly line of NIO, Li Bin, CEO of NIO, said that the Ledao brand conference is scheduled for International Family Day on May 15, when the first model of Ledao will also make its debut at the conference.
As the second brand of NIO, Ledao Auto is positioned in the mainstream family market, and the first model Ledao L60 has also been attracting much attention, and the new car is positioned as a coupe SUV, which is developed based on NIO's third-generation technology platform NT3.0, and will share battery swap network services with NIO.
It is understood that Ledao L60 will be launched within the year, with a price of 20-300,000 yuan, focusing on the 250,000-level household intelligent pure electric SUV market, and the main competitors are locked in Tesla Model Y models.
With the upcoming debut of Ledao Automobile's first model, Ledao L60, spy photos of the new car have also been frequently exposed. Many netizens said, "From the headlight style, I think of the Polestar 4, and the uncamouflaged rear has a BMW X6 feeling." ”
As can be seen from the spy photos, the design of the Ledao L60 is still minimalist, equipped with a closed grille and split headlights, and the roof is also equipped with 2 high-pixel cameras, which is expected to provide services for assisted driving.
From the side, the Ledao L60 adopts a coupe-style design with smooth lines, equipped with frameless doors, privacy glass, hidden door handles, etc., and adopts a new shape of two-tone rims, which also looks very dynamic. The rear shape is in the style of a coupe SUV, and the sharp taillights have a unique shape.
In terms of body size, the new model is positioned as a mid-size electric SUV, which is expected to be larger than the Tesla Model Y. For reference, the length, width and height of the Tesla Model Y are 4750/1921/1624mm, and the wheelbase is 2890mm.
In terms of interior, some netizens revealed that Ledao L60 will adopt a horizontal central control screen design, and has a built-in Qualcomm Snapdragon 8295P chip, as well as an AC charging port to improve the use of more home charging piles.
At present, NIO's car series has not used the horizontal screen as the central control screen, but many models of Ideal and Hongmeng Zhixing are equipped, and NIO also wants to cater to the needs of consumers in this regard. It is believed that with the blessing of the Snapdragon 8295P chip, the performance of the intelligent cabin of the Ledao L60 will not be bad, and it is expected to be better than the NIO brand.
In terms of intelligent driving, the Ledao L60 will be different from the NIO brand, using the same pure visual route as Tesla, only equipped with an NVIDIA OrinX (which can be upgraded to a Shenji NX9031 chip in the future), and will not be equipped with lidar, but the new car will have a city navigation assistance function when it is delivered.
From this point of view, the Ledao brand differentiates the urban NOA from the NIO brand, focusing on cost performance, which is also to prepare for the volume. The official is also full of confidence in this car and has made a forecast of monthly sales of 20,000+.
Of course, the biggest attraction of Ledao L60 is energy consumption, the new car is based on the 900V high-voltage silicon carbide platform, providing 60 kWh and 90 kWh battery packs, of which the 60 kWh battery pack is made of lithium iron phosphate, provided by BYD; The 90 kWh battery pack is made of ternary lithium, provided by CATL, and is expected to consume less than 13 kWh per 100 kilometers.
Li Bin said at the internal discussion meeting: "Ledao was released later than the Model Y, and if the energy consumption can't be beaten, it won't work. ”
He explained, "Ledao L60 can achieve ultra-low energy consumption control through the improvement of 900V high-voltage platform, electric drive efficiency and drag coefficient, so the battery with a starting of 60 degrees is not a disadvantage, and the Model Y standard is also 60 degrees, and it has also been sold as a phenomenal product, not to mention that Ledao L60 also supports NIO battery swapping, which further solves the anxiety of battery life." ”
In addition, the price of a new car before it is launched is also one of the core factors. It is reported that the price of Ledao L60 is expected to start at 229,900 yuan, and the actual price after BAAS (battery leasing program) may be about 170,000 yuan or even lower.
In terms of chassis, Ledao L60 adopts the front MacPherson + rear five-link independent suspension, and the significant reduction of the front suspension may also be to reduce costs.
In addition, the new car is equipped with an AC slow charging port, which can be used for battery swapping at NIO's third-generation battery swapping stations and beyond, and it is expected that more than 1,000 NIO third-generation battery swapping stations will support the Ledao L60 battery swap at the initial stage of delivery.
Unlike many new energy brands, which continue to explore the market and price, NIO chooses to launch a sub-brand with a lower positioning, which not only does not affect the luxury positioning of the NIO brand, but also better forms product differentiation. So, do you think the Ledao L60 can become a hit? Let's discuss it in the comment section!