FBIF logo

Isn't FBIF an official account? What should I do about the meeting? FBIF friends often receive such questions. In fact, FBIF can represent FBIF Food & Beverage Innovation Forum (Exhibition), as well as FBIF Food & Beverage Innovation (Official Account).

Many friends learned about FBIF through the official account of "FBIF Food and Beverage Innovation". But in fact, the FBIF Food and Beverage Innovation Forum was held for the first time as early as 2014, and the FBIF official account only began to officially operate in early 2017.

FBIF Food & Beverage Innovation Forum (Exhibition) is one of the most influential food events in the Asia-Pacific region, and most of the participants are industry decision-makers. In 2024, FBIF will be held at the National Convention and Exhibition Center (Shanghai) from June 25th to 27th, the forum includes a plenary session and 11 parallel sub-forums, which is expected to have 200+ topics (agenda), 240+ speakers, 7400+ industry guests, 150+ channel dinner guests, 900+ exhibitors, more than 2000 innovative products will be displayed, 200+ explosive products and innovative brands will be settled in the new product docking corridor, which will attract 47000+ visitors to attend the exhibition. ([Navigation] FBIF2024 Forum and Exhibition Materials)

FBIF Food & Beverage Innovation Subscription Account (New Media) (ID: FoodInnovation) is a new media focusing on the food and beverage industry, positioned as "deep and innovative", and as of April 2024, the number of fans has exceeded 510,000.

This article systematically sorts out FBIF's forums, exhibitions and subscription account business, so that everyone can have a more comprehensive understanding of FBIF.

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1. Introduction to FBIF

2. What's in the FBIF exhibition

3. What is the relationship between FoodTalks and FBIF?

4. FBIF Food & Beverage Innovation Forum (2024)

1. Introduction to FBIF

(1) Introduction and development history of FBIF Forum

Launched in 2014, FBIF Food & Beverage Innovation Forum is one of the most influential food events in the Asia-Pacific region.

By sharing successful business cases around the world, innovative ideas and technologies, FBIF helps industry decision-makers gain insight into future trends and find innovative directions, thereby driving the development of the entire food and beverage industry.

Pictures of previous FBIF forums

FBIF has been held for nine years, and the previous conferences have attracted the participation of the world's top 100 food and beverage companies such as Nestle, PepsiCo, Coca-Cola, Yili, Mengniu, etc., and many important guests have given or will give speeches at the FBIF forum.

Some of the top speakers:

Note: The following positions are for the speakers at the time of the presentation.

Valerio Nannini, 全球战略及创新高级副总裁,雀巢

Ellen de Brabander,营养食品全球高级研发副总裁,百事

Isabelle Esser, Executive Vice President, Global Food R&D, Unilever

Zhang Xiqiang, Executive Vice President, Nestlé; Chairman & Chief Executive Officer, Nestlé Greater China

Liu Chunxi, Executive President, Yili

Zhang Liaoyuan, founder and CEO, three squirrels

Hao Lixiao, CEO, Zhou Heiya

Ruisi Fan, President, Greater China, Mondelēz International

Mak Wai Kin, President, Mars Wrigley China

Xiao Jinzhong, Director of the Research Institute, Basic Research Institute of Morinaga Dairy Co., Ltd., Japan

Sun Shijun, co-founder & CEO, adopted a cow

Wang Weijia, General Manager & Brand Founder, Kas Dairy

As of May 2024, FBIF has been held for nine sessions, attracting participation from Nestle, PepsiCo, Coca-Cola, Yili, Mengniu and other top 100 global food and beverage companies.

Data of previous FBIF participants

At FBIF, attendees can learn about successful business cases around the world, innovative ideas and technologies, and help industry decision-makers gain insight into future trends and find innovative directions to drive the development of the entire food and beverage industry.

FBIF2024 is expected to have 200+ topics (agenda), 240+ speakers, 7400+ industry guests, 150+ channel dinner guests, 900+ exhibitors, more than 2000 innovative products will be displayed, and 200+ explosive products and innovative brands will be settled in the new product docking corridor, which will attract 47000+ visitors to attend the exhibition. ([Navigation] FBIF2024 Forum and Exhibition Materials, FBIF2024 Project Introduction Brochure)

(2) FBIF Food and Beverage Innovation Official Account

FBIF Food Innovation Subscription Account (ID: FoodInnovation) has been officially operating since February 2017, and is a new media focusing on the food and beverage industry, positioning "depth and innovation", and is committed to promoting the progress of China's food industry through insight and sharing of global innovation cases.

FBIF Food & Beverage Innovation Official Account logo

With the influence of the FBIF conference, the FBIF subscription account has received the attention of senior executives from domestic and foreign food and beverage companies such as Nestle, Pepsi, Coca-Cola, Mondelēz, Yili, Mengniu, Nongfu Spring, Master Kong, and Uni-President since its operation.

As of April 2024, the number of followers of FBIF subscription accounts has increased by more than 510,000+, and its influence is gradually expanding, becoming one of the new media in the food industry with high attention. Since its official operation, more than 2,100 original articles have been published, and the highest number of views for a single article has reached 100,000+ times. In addition to the WeChat public account platform, FBIF has entered a self-media platform such as Yidian Information, NetEase, 36 Krypton, Toutiao, Weibo, LinkedIn, Baijia, Interface News, Xueqiu, Zhihu, etc., with a total reading volume of more than 30 million.

Scan the QR code to pay attention to FBIF food and beverage innovation

FBIF official account QR code

2. What's in the FBIF exhibition?

(1) Meeting: FBIF Forum

The influence of the FBIF forum comes from the quality of the content of the topic and the level of guests. The topic of FBIF focuses on differentiation, focusing on product innovation, packaging and marketing, and avoiding the competition of traditional food safety topics.

In terms of speakers, 70% of the speech opportunities of the FBIF Forum belong to the world's best Party A brand companies, and most of the sponsors are selected from leading professional companies around the world, and the topics must be matched with the theme of the conference.

The FBIF2024 Forum is mainly composed of plenary sessions and 11 sub-forums, including dairy innovation, snacks and baking, beverage innovation, post-wine, condiments and prefabricated dishes, functionality and ingredients, channel innovation, packaging innovation, marketing innovation, entrepreneur forum, and scientific and technological innovation sub-forums.

FBIF 2024论坛版块

There will be 240+ speakers in the FBIF2024, and the guest list will be updated soon, so stay tuned.

As an industry conference mainly oriented to the B-side, the previous FBIF Forum will set different themes around the current situation, hot topics and development trends of the food industry in that year, and the following summarizes the themes of the previous FBIF Forum since its inception.

Past Themes of FBIF

Number of previous speakers at FBIF

From the perspective of the categories of participating enterprises, the enterprises that FBIF2023 registered include 95 dairy companies, 124 beverage companies, 129 functional food and beverage companies, 107 snack food companies, 54 wine companies, etc.; In addition, it also includes 292 ingredient and OEM enterprises, 138 packaging enterprises, 125 marketing design enterprises, 29 investment enterprises, 53 equipment enterprises and other enterprises related to different food industry chains. Past FBIF attendees include Yili, Mengniu, Coca-Cola, PepsiCo, Mondelēz, Mars, Amway, Givaudan, Firmenich, McCormick, Tetra Pak, Tencent, Mega Engine, and more.

FBIF2023 Classified data of the registered company

(2) Exhibition: FBIF Food Innovation Exhibition

FBIF Food Innovation Expo is a food and beverage industry exhibition held concurrently with the FBIF Forum. Focusing on innovation, the exhibition aims to provide a professional display and communication platform for food enterprises, complementing the forum and jointly promoting the development of the industry.

The core competitiveness of FBIF exhibition lies in the high-quality customers of the forum, which is different from the situation that the conference becomes affiliated and has few high-end audiences caused by the traditional exhibition enterprise "exhibition and meeting" model, FBIF adopts the model of exhibition and exhibition, and accurately attracts the majority of high-quality audiences with high-quality conference content.

The 2024 exhibition is expected to have 900+ exhibitors participating, 2000+ global new products and 300+ global creative packaging will be exhibited, and the number of visitors is expected to exceed 47,000. The exhibits cover dairy, beverages, snacks, wine, condiments and other categories, as well as solutions for ingredients, OEM, packaging and marketing. Exhibitors include brands of wine, snack food, convenience food, beverages, plant-based, dairy products, as well as food ingredient & OEM, packaging & equipment and marketing & design and other food industry related suppliers.

The 2024 FBIF Food Innovation Exhibition has four exclusive planning activity areas

This FBIF Food Innovation Exhibition has four planning activity areas, namely "Foodtalks Salon", "FBIF Global New Product Collection", and the newly added "FoodTalks Channel Matchmaking Meeting" and "FBIF Global Packaging Collection".

The scene of the previous Foodtalks salon

Some of the innovative products are displayed

Pictures of previous sessions

As a B-end exhibition, most of the previous participants of the FBIF Food Innovation Exhibition are participants of the FBIF Forum, a large part of which are food brand executives, such as the heads of R&D, products and marketing, including Yili, Mengniu, Nestle, Pepsi, Nongfu Spring, Coca-Cola, Mondelēz, Yuanqi Forest, Jinmailang, Jane Eyre, Want Want, Jiang Xiaobai, etc.

（三）赛事：FBIF Wow Food Awards

FBIF Wow Food Awards logo

The FBIF Wow Food Awards, established by the merger of the original Wow Food Awards and the Marking Awards (packaging design), is a global and comprehensive food innovation award.

The award cannot be obtained through sponsorship, the selection process of the preliminary and semi-final rounds is open and transparent, and the scoring data of the expert judges is all retained and checkable, and there is no possibility of black-box operation.

Relying on the FBIF forum, the FBIF competition is a platform for zero-distance docking between participating companies and brand enterprises. The competition is committed to discovering, showcasing and commending outstanding innovation in various categories of food and beverage, and currently has three tracks: product innovation, packaging design and marketing innovation, and the judges are executives from the world's top brand enterprises and suppliers. [2]

Product innovation, packaging design, marketing innovation three tracks

Since its establishment, the competition has been held for the seventh time in 2024, attracting 2000+ corporate teams and 3000+ excellent works from all over the world.

Past participating teams have covered the world's top 100 food and beverage companies such as Nestle, PepsiCo, Mondelez, Mars, Yili, Mengniu, as well as cutting-edge brands such as Yuanqi Forest, WonderLab, Guanzhan, CHALI Chali, Yongpu, and Adopt a Cow, as well as well-known design institutions at home and abroad, such as Pearlfisher, Backbone Branding, Prompt Design, Contagious, B&B Studio, Lingyun, Magpie, Participation of Aptar, YUTO marketing design agencies and packaging companies.

The Wow Food Awards 2024 Organizing Committee received more than 1,000+ entries, and after fierce competition in the preliminary round, 360, 195, and 76 entries stood out in the three major tracks of product, packaging, and marketing, respectively, and were successfully shortlisted for the finals.

Among them, the products cover dozens of categories, including convenience foods, plant-based foods, functional foods, sugar cakes, meal replacements, wine and alcoholic beverages, coffee, packaged drinking water, milk drinks, yogurt and lactic acid bacteria drinks. In mid-April, the Wow Food 2024 offline final review was held in Shanghai, and the award ceremony will be held concurrently with the FBIF Forum on June 27.

A selection of shortlisted works in the Wow Food 2024 product track

Wow Food 2024包装赛道入围作品精选

Wow Food 2024营销赛道入围作品精选

3. What is the relationship between FoodTalks and FBIF?

FoodTalks is an independently operated internet business incubated by Simba.

FoodTalks operates independently from FBIF:

FoodTalks is a stand-alone and complementary business. FoodTalks is a subsidiary of Rich Culture Media (Shanghai) Co., Ltd., and FBIF is affiliated with Shanghai Simba Business Consulting Co., Ltd.

The FBIF Forum & Exhibition team operates independently, the FBIF official account operates independently, and the FoodTalks team also operates and makes decisions independently, but works closely together.

FoodTalks shares internal resources with FBIF:

FoodTalks and FBIF share internal promotion resources, including FBIF official accounts, FBIF and FoodTalks series communities, etc.

At the same time, the customers (speakers, sponsors, participating companies, etc.) of the FBIF Forum and the readers of the FBIF official account have a high degree of overlap with the customers and readers of FoodTalks.

4. FBIF Food & Beverage Innovation Forum (2024)

FBIF will hold the FBIF Food & Beverage Innovation Forum 2024 on June 25-27, 2024, which is expected to have 240+ speakers to share, in order to help all brand enterprises, upstream and downstream supply enterprises, platforms and other industry practitioners exchange and discuss innovative content, views and methods, and better face the ever-changing industry challenges.

FBIF Food & Beverage Innovation Forum 2024

This article is the original of FBIF Food & Beverage Innovation, please contact for authorization for reprinting.

What is FBIF?

directory

2. What's in the FBIF exhibition?

3. What is the relationship between FoodTalks and FBIF?

4. FBIF Food & Beverage Innovation Forum (2024)