Jia Yueting, poor and "crazy"!

Jiang Dongwen of the investor network

2024-05-09 09:36Posted in Beijing Science and Technology Creators

Jia Yueting is really poor and "crazy"!

I'm going to run away to be an "Internet celebrity"...

Far away from the other side of the ocean, he always pays attention to the domestic news, and from time to time reveals how hard he works.

It turned out to be self-defeating and let everyone know - he has no money!

The proud FF may be delisted, and when the time comes, he will owe a lot of debts in China, and he may be counterattacked by capital, suppliers, landlords and other parties, and the foreign business will be completely finished, and the period of returning home will be even more hopeless.

Not long ago, Jia Yueting also had the ambition to say that "the day when the car is successfully built and the debt is repaid, it is the time to return to China"; Now, in order to survive FF, he has to fight hard, and he has his own traffic and decides to use the traffic to the end and make quick money with his personal IP.

To put it bluntly, it is to be an Internet celebrity and bring goods through live broadcasts!

After all, the "first generation of Internet celebrity" Luo Yonghao succeeded in the front, and the "best car model" Zhou Hongyi exploded in the back.

However, even if Jia Yueting has mastered the traffic password, "touching porcelain" and "rubbing hot spots" everywhere, but personal IP is also a brand, how can it be possible to make a brand only by traffic?

Do you think that Jia Yueting, who will return to China next week, still believes in it now?

I advise Jia Yueting not to dream of "suffocating" anymore, and to return to China to pay off debts in a down-to-earth manner......

01

Jia Yueting, "China's No. 1 Fool", suddenly revealed a major decision, saying that he wanted to "sell himself" to make money to pay off debts and save the company, and he still wanted to serve as co-CEO?

Yesterday, Jia Yueting released a video saying "In order to save FF, I made several decisions".

First of all, Jia Yueting confirmed the rumors of FF (Faraday Future) delisting, saying that "we have received a delisting opinion letter from NASDAQ, FF is indeed at risk of delisting, and the company has also submitted an appeal to maintain its listing qualification through rectification and compliance." ”

Secondly, Jia Yueting said, "The company has come to this day, and at a time of crisis, as the founder, I can no longer doubt myself, let alone compromise." Although there is a possibility that my proposal will not be approved. But I decided to step up and think seriously about co-CEO with Matthias and sharing responsibilities. ”

Unfortunately, Faraday Future did not appreciate it, and immediately issued a statement saying that Jia Yueting was a personal act and the company did not approve of it, and the company's board of directors did not consider appointing him as co-CEO.

At the end of the video, Jia Yueting broke the news in a major way, saying that he would make some money as soon as possible through the commercialization of personal IP, part of it to repay debts, and part of it to save the company to subsidize car manufacturing, and strive to support the basic operation of FF and give investors and shareholders confidence.

FF is facing a delisting crisis, Jia Yueting made a decision against his heart, to be an "Internet celebrity" to save the company?

Jia Yueting's voice quickly aroused the attention and heated discussions of netizens.

Many netizens speculated that Jia Yueting was about to bring goods live broadcast. After all, there has been a precedent for Luo Yonghao's live broadcast to quickly repay debts.

From "everything can bring goods" to "the world has been suffering for a long time", in recent years, the competition in the field of live broadcast has become more and more fierce, and the industry has also moved from barbaric growth to compliance development.

I hope that this "dream" that Jia Yueting has will not suffocate himself!

02

"Return to China next week" Jia Yueting, the last way out is "Internet celebrity"?

Have you noticed that after making LeTV a mess, Jia Yueting, who was far away from the United States, was very low-key at first, and after 9 years of stuffy cars, FF 91 finally landed after jumping N times, and then the news about Jia Yueting never stopped.

Whether he did it deliberately, or whether everyone expects him to return to China as soon as possible to repay his debts, it doesn't matter, the important thing is that Jia Yueting seems to have found and mastered the traffic password from it, that is, "rubbing" and "touching".

Not to mention, starting in April this year, Jia Yueting first successfully attracted the attention of public opinion by criticizing Xiaomi Automobile, and then recorded four videos to respond to some questions raised by netizens.

Among them, he and Zhou Hongyi, the founder of 360, "fought each other in the air" the most exciting, creating a lot of topics, which attracted great attention from the Internet and new energy industries.

Although this air war was provoked by Zhou Hongyi first, it was in Jia Yueting's hands, and in response, he inadvertently revealed that it was difficult to build a car in the United States, and the day he successfully built a car and repaid his debts was when he returned to China, and there was no longer any debt under the American legal system... Jia Yueting can be regarded as having understood the traffic.

After entering 2024, the new energy vehicle industry has opened a "sea of blood" competition, and when the sales of domestic new energy vehicle companies are booming, Jia Yueting's FF 91 delivery data has come to a standstill, and 11 cars have finally been delivered, and the result is planned to be recalled.

The house leak happened to rain overnight, and now FF is in danger of delisting.

Faced with another "dilemma" in life, Jia Yueting seems to have found a new direction, established an inspirational entrepreneur image, and become a "new generation" Internet celebrity.

For Faraday Future, which has lost its financing ability, the only thing that the new "Internet celebrity" Jia Yueting can do now is not to give up any opportunity to rub hot spots!

03

The live broadcast is a "besieged city", the people inside want to retreat, and the people outside want to explode!

In recent years, online short videos have become the main way for the public to enjoy entertainment, and the development of related industries has rapidly driven new formats such as e-commerce live broadcasting.

According to the data, the scale of China's live broadcast e-commerce market will reach 4.9 trillion yuan in 2023, with a year-on-year growth rate of 35.2%. In the past five years, the scale of the live broadcast e-commerce market has increased by 10.5 times!

At present, live streaming is the most efficient way to monetize video traffic, and previously, Luo Yonghao also verified the feasibility of this path.

But for Jia Yueting, it is not easy to replicate this path, especially in the United States, how to gain the trust of domestic consumers, this is the first problem Jia Yueting solves.

Everyone shouts and beats Jia Yueting, but everyone wants to become an "Internet celebrity" like Jia Yueting, after all, this ability to self-absorb traffic is beyond the reach of others.

In today's business district, Zhou Hongyi can best experience this feeling!

Since looking for Yu Minhong and Dong Yuhui to "learn from experience", Zhou Hongyi has been studying the traffic password of "after AI", watching Lei Jun sell cars on fire, he finally realized, "What AI is not AI?" New energy is the best answer to support the flow chassis.

As a result, everyone saw "Zhou Hongyi who sold Maybach to buy domestic cars", "Zhou Hongyi who tested the car downstairs of 360 Company", "Zhou Hongyi, the best car model at the Beijing Auto Show", "Zhou Hongyi who was angry with Jia Yueting" and other hot news.

Just yesterday, topics such as "Zhou Hongyi's live broadcast went crazy" and "Zhou Hongyi's test drive flying car couldn't take off" and other topics once rushed to the hot search;

Although the flying car failed to take off, a live broadcast of a test ride of the flying car eventually received more than 10 million views.

And Zhou Hongyi's cleverness lies in the fact that he is humble and knows how to accept it when he sees it, so he has not been attacked by traffic so far.

04

After Lei Jun got off the field to build a car, it seemed to have changed the marketing direction of the car rim, the car model was no longer needed, and the bigwigs also went down to promote the platform for their own products, how does this look a bit like the "Dong Mingzhu" who bet with him at the beginning!

Just over a quarter of 2024, traditional car companies and traditional car media have a feeling that their souls have been impacted, and the experience of the past ten years and decades seems to be overwhelmed by traffic and has become meaningless.

If Wei Xiaoli, the three new forces that crossed over from the Internet industry, gave China's automotive industry a rare diversity, then Lei Jun came with Xiaomi Auto with monstrous traffic, and then converted 70,000 orders in a month, creating a new marketing model in the industry is a dimensionality reduction blow in thinking and action.

In fact, car manufacturing was originally a "relatively closed" business, a business that tested technical strength.

It was Jia Yueting who first opened the "traffic empowerment car building" game, making a "relatively closed" business the same as selling mobile phones and computers, but he did open the traffic entrance for new energy, which has been passed down to this day.

Although Jia Yueting's car-making ability is not as good as Wang Chuanfu, Lei Jun and others, he is "the first person in the world's new energy car-making traffic", and he is close to Ren Zhengfei in the "search index of the domestic science and technology circle".

However, the source of Jia Yueting's popularity is "netizens pay attention to the fate of the big flicker".

According to FF's previous announcement, the company received a letter from Nasdaq on April 24, 2024, because the closing price of FF shares was less than $0.1 for ten consecutive trading days, which did not meet the NASDAQ listing regulations, therefore, the Nasdaq exchange gave an opinion on the withdrawal of FF shares from the NASDAQ capital market.

As of the close of trading on May 7, FF was quoted at $0.044, with a total market capitalization of $1.8648 million, compared with the market capitalization of $4.511 billion listed on July 22, 2021, FF's market value has shrunk by 99.9%.

Now, Jia Yueting, who is desperate, faces Faraday Future, which is mired in the quagmire, and wants to pull it out, and can only rely on the "ordering" support behind the traffic of thousands of netizens.

It's just that live streaming brings goods to repay debts, how can it be so easy in the world!

Internet celebrities overturn quickly, and I am afraid that there is no chance of overturning without credibility.

The unpaid "return to China next week" and the debt situation have long overdrawn the trust of the outside world in Jia Yueting.

Jia Yueting wants to save FF, first of all, he has to save himself!

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