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In today's highly competitive workplace, a leader from Xuan Jing has sparked heated discussions among netizens with a tough attitude.
It is reported that she does not tolerate the slightest delay and asks employees to make short videos, otherwise they will be severely punished.
This attitude of "do it or get out" is shocking and has also caused a lot of conjectures.
What is it about her that makes her so determined? Will this strength inspire more creativity in employees? In this game of power and innovation, can Jingjing's determination achieve the desired goal?
What kind of workplace trends will this leadership style change bring? Let's unravel this striking mystery together.
In this ever-changing field of public opinion, every remark may become a tipping point, pushing a company to the forefront of public relations.
Today, our lens focuses on the giant Baidu, because of a short video, their public relations boss Xuan Jing fell into the bottomless abyss.
Xuan Jing, a name in the public relations world, once led Baidu's smooth transition in a crisis with a steady hand, and just recently, a short video she released left everyone jaw-dropping.
In the video, her attitude towards employees is extremely cold, which makes people wonder, is this the kind of quiet who is good at communication and crisis public relations that we are familiar with?
The fuse of all this came from her short video.
For a time, public opinion was in an uproar, and all parties spoke out, accusing her of not only being inappropriate, but also a humiliation to employees.
This time, Xuan Jing's gaffe plunged Baidu's giant ship into an unprecedented storm.
But things are not simply fermented, and the indifferent attitude towards employees shown in the short video content adds fuel to the fire.
Employees expressed their dissatisfaction with the grievances, believing that such an attitude was not only an insult to them personally, but also a negative impact on the entire team.
Their hearts resounded in the sky, and the empire of Baidu was in jeopardy.
A public relations crisis is often not a momentary gaffe, but an accumulation of long-term missteps by the management.
Xuan Jing's short video is just an introduction that reveals the deep-seated problems within Baidu.
And how to resolve this crisis may not only be solved by an apology.
Management needs to reflect and face up to internal issues in order to rebuild trust and rebuild its image.
At this moment, we can't help but ask: can such a public relations boss save the situation? Will Baidu, a giant ship, be able to break through the wind and waves and set sail again? Perhaps, the answer can only be given by time.
When the PR storm rages, voices from inside and outside the company come in one after another, like a storm raging through a fragile city.
Xuan Jing, once a dazzling star in the public relations industry, has now become the target of public criticism on the cusp.
In the midst of this turmoil, different voices have emerged one after another about the quiet speech.
Some were deeply outraged by her gaffes, accusing her of ignorance and irresponsibility; Some people defended her, arguing that she was just a slip of the tongue and should not be ridiculed and attacked by people because of a momentary mistake.
What's even more shocking is the questioning and criticism of Xuan Jing and her team from netizens.
They not only questioned Xuanjing's public relations skills and skills, but also pointed out that her management mistakes led to the outbreak of this crisis.
On the Internet, the negative remarks about Xuan Jing and her team are overwhelming, like a surging river, unstoppable.
And within the company, the situation is also chaotic.
The PR department, which was supposed to be the first line of defense against the crisis, has now become a factory for building personal IP.
Xuan Jing shifted her focus to building her personal brand, neglecting to maintain the company's overall image.
Stress and dissatisfaction crept in as the employees crept in, and Xuan Jing's attitude towards them became increasingly threatening and unfriendly, like a wall that cut them off from the company.
In such a situation, the company's public relations crisis is intensifying, like a raging fire, threatening the survival of the entire enterprise.
Xuan Jing and her team are out of control, and their missteps and gaffes have put the company in an unprecedented predicament.
Even in the darkest moments, there is a glimmer of light shining in the distance.
In this crisis, we can see not only the missteps of the company's management, but also the weakness and inaction of the PR department.
This turmoil is a warning that companies need to pay more attention to public relations, but also to pay more attention to teamwork and crisis management capabilities.
On the corporate PR stage, a storm is coming.
This is no ordinary media hotspot, but a crisis caused by management missteps.
The gaffe of the head of public relations became the fuse, pushing the company to the edge of the cliff.
For now, we need to take a sober look at this crisis and delve into its gravity and what the future holds.
Let's take a look at the impact of this crisis on Baidu's market capitalization.
The market has always been sensitive, and it acts like a magnifying glass for every detail, magnifying it to the point where it is impossible to ignore.
Baidu's market value has been so badly damaged that investors seem to have lost confidence overnight, the stock price has been falling, and wealth is passing away like fine sand in an hourglass.
This time the turmoil is in stark contrast to the previous PR crisis.
In the past, Baidu has gone through ups and downs, but with excellent technology and skillful coping methods, it has successfully survived the difficulties.
This time, the situation seems to be getting more and more dire, criss-crossing and worrying.
Let's take a look at management's reaction and outlook for the future.
Robin Li has not yet responded, is there more concern behind this silence? Uncertainty about the company's outlook is increasing, and investors are beginning to speculate about the future direction and worry about the instability of the market.
In this context, will Xuan Jing take similar actions to Yu Minhong's treatment of Zheng Yuanjie? This question begs the question, which makes one more likely to think that management's decisions will have a profound impact on the future of the business.
Let's summarize the lessons and warnings that the Xuan Jing incident has brought to enterprises.
This incident is not only a public relations crisis, but also a warning to the responsibility of management and the importance of public relations risks.
Management failures can not only lead to difficulties for the company, but also affect the confidence and stability of the entire industry.
Therefore, we call on the management to be more cautious in dealing with public relations issues, to remain vigilant at all times, and not to pay a heavy price for a moment of negligence.
In the aftermath of this turmoil, we can't help but ask how companies can better manage the PR crisis. This is not only a battle between management and the PR team, but also a review of corporate values and social responsibility.
Let us pay attention to the development of this event and contribute our wisdom and strength to the future of the enterprise.