On the occasion of the 8th China Brand Day, today (May 8), the "Yangtze River Delta International Brand Innovation Case Release and Yangtze River Delta Brand Internationalization Development Seminar" with the theme of "Brand Empowerment and World Sharing" was held in Shunyuan Kechuang Building, Changning District.
The first batch of international brand innovation cases in the Yangtze River Delta were released at this event, and 30 brand innovation cases were selected, including Shanghai Nuclear Engineering Institute, Baowu Group Masteel Communications, China National Building Materials International, iFLYTEK, Guanshengyuan, and Jinling Gold Foil. The cases cover state-owned enterprises, private enterprises and joint ventures in various fields such as advanced manufacturing, modern service industry and cultural and creative industries, including Chinese time-honored brands and major heavy equipment brands, as well as emerging brands and daily consumption series.
It is understood that the Yangtze River Delta International Brand Innovation Case Collection was launched at the first Yangtze River Delta International Brand Innovation and Development Conference, which is a new exploration of the Yangtze River Delta to take the lead in shaping regional international brands in the coordinated development of the mainland region. The case is mainly selected from the enterprises that have been certified by the international brand certification in one city and three provinces in the Yangtze River Delta in recent years, and the expert review team composed of experts, scholars and entrepreneurs will review the innovation, domestic and foreign influence, sustainability, social and economic benefits, replicable promotion value and industry characteristics of the case application materials, and select the brands that have made great achievements in international development and have a strong demand for "going out" and "internationalization", highlighting the Yangtze River Delta brand striving for domestic leadership. New achievements in world-class international development.
At the scene, Yan Haifeng, vice president and professor of East China University of Science and Technology, and director of the Yangtze River Delta International Brand Innovation Case Collection Expert Advisory Committee, made a report entitled "Adhere to the brand to lead the international development of the Yangtze River Delta brand". Subsequently, Shanghai Huangpu Jiangnan Brand Culture Promotion Center signed a strategic cooperation agreement with Shanghai Duan & Duan (Hongqiao International Central Business District) Law Firm, Shanghai International Trade Intellectual Property Overseas Rights Protection Service Base and Hongqiao Pinhui (Shanghai Yibo Network Technology Co., Ltd.) to serve the international development of brands in the Yangtze River Delta.
The event held a roundtable dialogue with the theme of "Brand Innovation and New Quality Productivity". Shanghai Duan & Duan (Hongqiao International Central Business District) Law Firm, Shanghai Academy of Social Sciences Institute of World China Studies, Shanghai Nuclear Engineering Research and Design Institute Co., Ltd., Alibaba International Station East China Brand and other enterprises and institutions attended the event.
At the same time, the event released the Yangtze River Delta international brand innovation case LOGO and promotional video, and launched the second Yangtze River Delta International Brand Innovation and Development Conference, which will be held in Changning this year.
Wang Luoqing, member of the Standing Committee of the Changning District Party Committee and head of the United Front Work Department, attended. Nearly 100 people, including representatives of the first batch of Yangtze River Delta international brand innovation case enterprises, Yangtze River Delta Regional Cooperation Office, Shanghai, Jiangsu, Zhejiang and Anhui Market Supervision Bureau, Shanghai Municipal Government Cooperation and Exchange Office, East China University of Science and Technology, and representatives of brand institutions, attended the event.
List of the first batch of international brand innovation cases in the Yangtze River Delta
Part of the picture comes from Shanghai Huangpu Jiangnan Brand Culture Promotion Center
Written / Photography: Li Yanlei
Editor: Bi Yangjing
Editor-in-charge: Yan Wenbin