In the early summer of the dragon, the second phase of the three-day Yadao Gathering came to an end on May 4 in Yadao Lane, Gulou District, Fuzhou City, and this event was a complete success.
This activity is guided by the Gulou District Committee of the Communist Party of China and the District Government, which attach great importance to Yadaoji as one of the important measures for the construction of a national cultural and tourism industry integration and development demonstration zone in Gulou District, which has laid a solid foundation for the orderly promotion and follow-up development of Yadaoji series of activities.
The event was co-sponsored by the Propaganda Department of the Gulou District Party Committee, the Gulou District Culture, Sports and Tourism Bureau, and the Fujian Art Industry Association, and organized by Gulou District Cultural Tourism Investment and Development Co., Ltd., Gulou District Nanjie Street and Fuzhou Jizhen Culture Communication Co., Ltd. With the joint efforts of the public security, traffic police, market supervision, urban management and other departments, the activities were carried out in an orderly manner.
The second phase of Yadao Collection includes a number of special activities such as the Summer Market, the Southeast Fun Market, and the Southeast Charity Concert. More than 70 stall owners, from all over the country, are brand owners, artists, independent designers and handicraft experts in different fields. They have worked tirelessly, come from afar, or selected from the local area, and wholeheartedly spread the local culture, and it is their extensive participation and careful preparation that have made Yadaoji from scratch with infinite possibilities and vitality. Of course, I would also like to thank every visitor who came to Yadaoji during the event, which is their love and choice for Yadaoji, which has become the biggest driving force for Yadaoji's activities.
As a special theme of this event, "Elegance and Joy - Southeast Fun Collection" specially invited Chinese fashion designer Mr. Lin Weihua and flower artist Ms. Lin Yi to jointly curate an ideal oriental aesthetic space. The "Harmony Resonance - Charity Concert" was jointly planned and organized by SAC Southeast Art Center, Fujian Provincial Business Alliance Public Welfare Foundation, and public welfare musician Zhang Jian, raising funds to support children in remote mountainous areas through the power of music.
It is the hard work of the organizers, the participants and the dedication of the donors that make these two special events recognized and well praised by the community.
China News Network reports
At the same time, the event has been fully reported and affirmed by many official media, People's Daily, People's Daily Online, Xinhua News Agency, China News Service and other central media have given large reports for many times, and the province's Strait Metropolis Daily, New Fujian, Southeast Net, Haibo TV and Fuzhou Daily, Fuzhou Evening News, Meet Fuzhou and other media sent reporters to Yadao Lane to participate in the grand event and made a lot of publicity for Yadaoji.
Douyin platform
In terms of self-media publicity, many big bloggers helped in the promotion of this Yadaoji event on platforms such as Douyin and Xiaohongshu. The topic views of Yadaoji have exceeded 5.1 million views on Douyin, while the topic views of Yadaoji activities on Xiaohongshu have reached nearly one million. The high praise and attention of these self-media bloggers to this event also made Yadao one of the hottest topics in Fuzhou during the May Day holiday.
Finally, thank you to everyone who followed and participated in this event. It is everyone's care and support that gives us the courage and confidence to move forward as optimists, and I believe that we will return in a better state, and we look forward to seeing you in the next issue of Yadaoji!