Guo Qiao, Liu Runhong, Meishan Observation, Fang Xu
The east garden is full of wine and the west garden is drunk, and the loquat tree is golden. On May 6th, walking into Wengong Town, Renshou County, the "golden fruits" all over the mountains came into view, the fruit farmers shuttled in the orchard, busy picking, loading baskets, and carrying, and the merchants were busy sorting, weighing, and getting on the car...... The picture of the harvest in the countryside reverberates with laughter and laughter from time to time.
In an orchard in the mountains and forests of Shijia Community, Xu Xuebing, a fruit farmer, is busy organizing local villagers to help pick and pack loquats. "Today, a merchant booked 3,000 catties, and we started picking before dawn." Xu Xuebing said happily that due to the abundant rain this year, loquat has a high yield, large fruit and sweet taste, which is deeply loved by consumers, and the sales volume is not worrying at all.
In addition to the direct on-site acquisition by merchants, Xu Xuebing also actively expanded online sales channels and opened his own online store by means of online sales. 40% of his family's 40 acres of loquat are sold online.
The mountain is busy picking, and the sales are good at the bottom of the mountain. In the town's specially set up loquat market, baskets of golden loquat are spread out along the street, and there is an endless stream of tourists who come to buy, and the market is full of shouts and bargains.
"We can sell thousands of catties in the market every day, and we can also help consumers pack and mail them to other places." Zhang Qinghua is a merchant in the market and a fruit farmer in Feiyue Village, Wengong Town, and the good quality of his loquat makes him full of confidence when selling it.
It is understood that in order to help local fruit farmers better sell loquats, Wengong Town has set up a 24-hour loquat market. Vendors can bring their loquat to the open space of the market and sell it without rent, as long as everyone works together to maintain the environment and order.
There are also some temporary loquat delivery agencies in the bazaar, and the staff at each point are busy in an orderly manner, "sending" boxes of loquat carrying the taste of Wengong to all parts of the country.
"Offline + online" sales are busy, and all parties work together. In addition to the busy fruit farmers and traders, local town and village (community) cadres have also become network anchors, walked into orchards, and opened live broadcasts, so that loquat can catch the "e-commerce express", broaden sales channels, and increase economic benefits.
"Thanks to the good climate and fertile soil, Wengong loquat has the characteristics of large fruit and thick flesh, bright color, sweet and sour." According to the relevant person in charge of Wengong Town, after years of development, Wengong has planted more than 50,000 acres of loquat, known as "the hometown of loquat in China". Next, Wengong Town will also develop the loquat industry through standardization, scale, branding, and industrialization through means such as expansion, quality improvement, integration, and innovation, and further polish the "Renshou Fruit" - Wengong loquat golden signboard, and promote the formation of a new business format for the integrated development of food, housing and tourism with loquat as the support point, so as to help rural revitalization and drive the masses to increase their income and get rich.