Text: Taste popular science
"More than 300 million cups are sold in a year, and the cups can circle the earth when connected, and for seven consecutive years, the national sales have been leading."
Probably many people know the fragrance of milk tea, all because of this exaggerated advertising slogan.
However, just recently, Xiang Piaopiao has not only become famous, but its popularity has reached a new height, and even its sales have increased geometrically, but under the boiling of public opinion, it was sneered at by Hu Xijin: "It is comparable to Internet celebrity fraud." ”
So why did Hu Xijin suddenly bombard Xiang Piaopiao? What is the truth behind the whole thing?
origin
Since Japan began to discharge nuclear sewage, the opposition of neighboring countries has been increasing, especially the attitude of Chinese netizens is very tough, but this still can't stop Japan from discharging nuclear sewage one after another.
In May 2024, some netizens posted: The packaging of Xiangpiaopiao MECO juice tea is printed with a slogan mocking the discharge of nuclear sewage into the sea, and the location of the text is like the Okubo store of Kyoto Store in Japan.
From the relevant pictures, it can be seen that the cup sleeve of Xiangpiaopiao juice tea is printed with Chinese and Japanese characters.
"0.1 percent of the land pollutes 70 percent of the ocean."
"Ask Japanese politicians to drink the nuclear wastewater."
The illustrated news is like a bombshell, which instantly caused heated discussions on the Internet, and at the same time, Xiang Piaopiao has become a popular "light of domestic products".
Xiang Piaopiao's official social account bluntly said: "Our employees are good. Immediately afterwards, the chairman of the brand appeared at the airport with a banner of "Welcome to the Return of the Fragrant Warriors" to welcome the "good employees" who returned to China.
Such a silky "plot" and "god operation" made Xiang Piaopiao eat public opinion dividends overnight, and her popularity reached a new high, and the live broadcast room was full of tricks.
According to Blue Whale News, after the Xiangpiao Satirical Day incident rushed to the hot search, the daily sales of its online store live broadcast increased by as much as 400 times.
Under the background music of "Love My China", President Xiang Piaopiao said in the live broadcast room that he would "reward employees with 100,000 yuan, and donate all the income from 8 o'clock to 24 o'clock on the night of the live broadcast to the environmental protection foundation."
This wave of leakless statements made Xiangpiaopiao's stock price continue to rise, and it seemed to be thriving every day, with a market value of 8.26 billion yuan at one time.
However, such an explosive incident triggered two "confrontational voices", and a contest about "patriotism" was suddenly kicked off, and Sima Nan and Hu Xijin bore the brunt of it.
flow rate
I don't know when "patriotism" is no longer the spirit engraved into everyone's bone marrow, but has become an Internet label, and the debate between netizens is endless.
After the matter of Xiang Piaopiao became more and more popular, the famous Sima Nan also came out to support him, he believed that everyone should "remember history and not forget the national shame", and not let the devil erase the history of the madness caused by 731, he supported Xiang Piaopiao.
But there is support and there is opposition, compared with Sima Nan's sensibility, Hu Xijin, who used to be the editor-in-chief of the newspaper, has a different view on the Xiang Piaopiao incident.
In Hu Xijin's post, he said: "Relevant stores in Japan have not bought a certain brand of "Ironic Day" cup set milk tea, which is suspected of using employees' personal posing behavior to create gimmicks and consume to fool the public." ”
In addition, Hu Xijin also believes that netizens are sought after because of patriotic feelings, which should be cherished, but this kind of "fake and tough" behavior is the same as the incident of "primary school students losing their homework in Paris" at the beginning.
This statement made Hu Xijin's comment area fall into a controversy, but what is the truth?
The truth
From the perspective of news people, carefully analyze the causes and consequences of Xiang Piaopiao, it is indeed "full of loopholes", from the perspective of relevant news releases, among the important 6 elements, the most important "good employees" have never appeared.
The live broadcast room with gongs and drums is noisy, focusing on selling goods, but whenever there is a question, it will be lightly said by the anchor with the goods: "Mainly based on company announcements", without leaving any substantive statement.
In fact, before the "Xiang Piao Piao Satire Day" became a hot topic, Xiang Piaopiao also responded to related matters, admitting that it was the personal behavior of employees, and his subsequent statement was to express support for "employees to harden Japan's discharge of nuclear wastewater".
When things are becoming more and more prosperous, it seems that Xiang Piaopiao takes the opportunity to harvest the flow of public opinion, but is the "irony" thing true?
According to some Japanese IP netizens, in the store where the incident occurred, there was indeed a fragrant product, but the product did not have the cup sleeve in the picture, and even the clerk of the store did not know what happened from beginning to end.
Many netizens who learned the "truth" felt that they had been deceived, angry and dishonest, and false propaganda, as if they were like "Hu Xijin possessed".
There are too many things on the Internet that have changed from chasing after the wind to ironclad facts, and then reversed, and then reversed, and then reversed, a lie has to be made up for with thousands of lies, and finally harms others and oneself.
However, it is worth mentioning here that compared with the arrogance of Japanese politicians, it is the Japanese people who cannot sit still the most on the issue of discharging nuclear sewage into the sea.
On the evening of April 26, after Japan announced that it would start the fifth discharge of nuclear-contaminated water into the sea, Japanese people held a protest in Tokyo and expressed strong concerns about the continuous safety accidents during the discharge process.
It is important to know that Japan is an island, and the crisis caused by the nuclear-contaminated water is not only food safety, but may also cause immeasurable harm to the entire Japanese island in the future.
The so-called "irony of the sun" is almost meaningless to Japan, and the literal attack force is often only felt by those who care.
As a mature enterprise, using "personal behavior" to constantly push public opinion to the highest point and continue to obtain benefits from it, it can indeed only be said that the marketing methods are very clever.
But such "counterfeiting" will eventually destroy their corporate image, after all, network traffic has always been a double-edged sword, support and opposition, but also just a thought of devouring.
So what do you think about this?
References:
Xiang Piaopiao's product packaging mocks Japan's nuclear sewage? Netizens said that the incident was an employee's personal behavior. Upstream News [Quote date: 2024-05-06]
Fragrance is fluttering, you are floating! Who gave you the courage to harden Japan? 2024-05-04 21:16·Sima Nan
Is the fragrance really "floating"? The product packaging is hard and rigid, and Japan's nuclear sewage is discharged into the sea! Official response: Our employees are good2024-05-05 19:03Elephant Microvision
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