Text: Uncle Wang of the Dump Garden
Edit|Pearl jade white jade soup
I almost had a heart attack yesterday - not because of an overdose of coffee, but because of the sudden Taobao "free order bug"! At that time, I was shopping on Taobao, and suddenly, it went viral on my circle of friends and Weibo that Taobao had a bug, saying that the order was free! As soon as I saw the news, my eyes lit up and my hands began to tremble.
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Just as I was about to empty my shopping cart, Taobao officially spoke, and it turned out that this was a free order activity for their 510th anniversary! Taobao said: "It doesn't matter if it's a bug or not, all red envelopes are valid." "Now I understand, it's not that the system is wrong, but that I'm catching up with a good thing!
Originated from the Internet
Think about it, how clever this strategy is: first, through this misunderstanding, Taobao successfully occupied the hot search on Weibo, so that everyone paid attention to this event; Second, this wave of operations also made ordinary users like me suddenly become more interested in Taobao's anniversary. After all, who doesn't love free orders?
Originated from the Internet
Originated from the Internet
The most interesting part of the activity is the answering session, netizens racked their brains, hoping to answer the questions correctly and make the list, and the answers were ridiculous
Originated from the Internet
For the questioners, the guys are purely schoolboy-like existences. "This is the question of sending points, and laughing!" ”
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in,
Some of these netizens' comments are even more exciting, let's take a look.
Directly stop 90% of college students outside
It's not going to be forgotten! [Crying]
By the time I saw the news, I had nothing to do
In more than 1 second, there were more than 70,000 people in line
It can only be said that it is too rolly, and it is still a game of hand speed
In fact, it's not really free, but you have to spend 110 yuan first, and then give you a voucher of 110 yuan
As long as the happy pulse is 113
Personal summary
From this incident, I learned the wisdom of Taobao's marketing strategy. First of all, through this misunderstanding, Taobao successfully attracted the attention of the majority of netizens, so that the "free order bug" quickly occupied the hot search on Weibo. This unexpected exposure effect undoubtedly increased the influence of the event and made more people have a strong interest in Taobao's 510th anniversary. Secondly, this event cleverly exploited the psychology of users, that is, the great expectation and enthusiasm for "free orders". Everyone loves free stuff, and this pie-in-the-sky opportunity will undoubtedly motivate users to the greatest extent.
Taobao's strategy is not only a simple marketing method, but also a deep insight into user psychology and market demand. Through a seemingly unexpected event, it is actually a well-designed marketing plan, which effectively increases user engagement and activity popularity, thereby enhancing the brand's market activity and user stickiness.
This "free order bug" incident made me realize the speed and extensiveness of information dissemination in the Internet era, and the ability of big brands to skillfully turn crises into opportunities in the face of unexpected situations. While the initial misunderstanding was heartbreaking, Taobao's prompt response and explanation put things to rest and turned into a great opportunity to promote the anniversary event.
As an ordinary consumer, this event not only made me more impressed by Taobao's brand, but also increased my enthusiasm for participating in online shopping. In the future, I will definitely pay more attention to Taobao's various activities, hoping to really seize those opportunities for free orders.
#淘宝免单#