Preface
Recently, an incident about Xiang Piaopiao's satirical cup set of milk tea has aroused widespread attention and heated discussions on social media. According to reports, some tourists found in the Kyoto store Okubo store in Japan that the cup sleeve of Xiangpiaopiao's MECO juice tea was printed with a slogan mocking the discharge of nuclear sewage into the sea. This incident fermented rapidly, which not only affected the sensitive nerves of Chinese and Japanese netizens, but also caused a lot of impact on the brand image of Xiangpiaopiao.
Chairman Xiang Piaopiao personally picked up the employees who went to Japan
In the early morning of the 5th, the staff of Xiangpiaopiao let go of Xiangpiaopiao, and Jiang Jianqi, the chairman of Xiangpiaopiao, went to the airport to personally pick up the employees who went to Japan. It was learned from the video that the video was edited, and there were only two people holding flags from beginning to end, one of which was Jiang Jianqi, chairman of Xiangpiaopiao, but from the video, no third person was seen. I don't know why, the banner reads "Welcome back the Xiangpiaopiao Warriors", where are the warriors, we also want to see our Chinese warriors.
Xiangpiaopiao's marketing sales skyrocketed
After the incident sparked continuous heated discussions, a large number of netizens poured into the Douyin live broadcast room of Xiangpiaopiao's official flagship store to buy the same product, and the daily sales of the store's live broadcast soared to 1 million yuan, an increase of up to 400 times. Not only that, but there are also a lot of actions in the official live broadcast room about satirizing the discharge of nuclear sewage, which can be said to be a full preparation for this wave of traffic. The anchor's sister shouted netizen "comrade" while playing "Bright Sword" as background music, which made it difficult for netizens who came in not to be moved and not pay for it. And the drinks in the style of the cup sleeve have been in short supply, and the anchor's sister is also constantly begging "comrades" to understand in the live broadcast room.
Japan Shops
On May 6, the reporter called the Okubo store of Kyowa Stores in Japan, and they insisted that the store had not sold milk tea with this word cup sleeve. It was previously reported that this sarcastic cup set of drinks was an employee's behavior, and the employees made it themselves. Is this a paradox? Or is it someone doing it all by hand, and it seems like the whole process is designed. At the time when public opinion was at its largest, Xiang Piaopiao was not a big deal, and the official account directly sent a hand: The employees are good. Is this trying to make things bigger, and then live broadcast? This is really, as mentioned earlier, the turnover increased by 400 times in one day. And some netizens who bought the official live broadcast room said that the cup sleeve they bought was not the same as the cup sleeve on the Internet at all, and the gap was still a bit obvious. No, didn't the chairman take the person back, how could this not be the same paragraph?
As soon as the matter was issued, it quickly attracted heated discussions among the majority of netizens
Netizens said that Xiang Piaopiao's operation is to deceive consumers, and self-directed and self-acting stimulates the people's patriotic feelings, so as to guide consumption, and must be severely punished!
Deceiving consumers in the name of patriotism is extremely hateful!
Netizen 2 asked Japanese netizens if they had seen this drink in the local area, and Japanese netizens replied that they had not seen it
Netizen 3 said that even if Xiang Piaopiao deceived people with patriotic feelings, he was willing to be deceived by such patriotic feelings, at least not betraying the country.
Some people say that Xiang Piaopiao is consuming patriotic feelings, but I think that if I don't consume patriotic feelings, do I want to consume traitorous feelings???
Netizen 4 said that if there was no Xiang Piaopiao this reminder, many netizens must have forgotten about the discharge of nuclear sewage on a small day, no matter what, Xiang Piaopiao reminded us
If it weren't for the Xiangpiaopiao incident, many people would have forgotten about the nuclear sewage
There are also a large number of netizens who said that this is just posing for photos and creating a marketing method
Consumption of patriotic feelings. This marketing method is not commendable. Won't buy.
Editor's opinion
I think it's a posing photo shoot or a marketing method, this matter is not a sarcasm, this is just seeking truth from facts, Japan is already a heinous crime, and there is nothing to be ironic about. Originally, there was a problem with the sewage, and Xiang Piaopiao's operation at least alerted everyone and let everyone not forget about it. Although judging from various facts, it is true that a series of operations of Xiangpiaopiao are for live broadcast sales. But it is undeniable that this kind of behavior is indeed worthy of recognition, why can it arouse so much public opinion this time? Because it is a patriotic behavior, patriotic behavior must be supported, just like netizens said, patriotic things are willing to be deceived. But I think if it's really like posing on the Internet, it's better to stop in moderation and admit it generously, which is more conducive to the comfort of netizens.
What do you think about this? What do you think is going on this time? Welcome to leave a message in the comment area to discuss!