Apple's encounter with Waterloo in the Chinese mobile phone market this year is not big news, and Apple, which has always been high, has also begun to compromise on price, and the price of IPhone has never been as jumpy as this year, and netizens who have no good impression of Apple have begun to decline.
Nearly halfway through 2024, well-known domestic institutions have recently released a series of survey reports.
- TechInsights：iPhone在华市场份额跌出前五；
- Canalys has a market share of 15%, ranking fifth;
- IDC data results are 15.6%, ranking fourth;
- Counterpoint released a report of 15.7%, ranking third.
Although the statistical results of various institutions are not quite different, they all reflect a common topic, that is, the sales of the iPhone in China have declined sharply, the domestic brand has regained the top spot, and the iPhone has been included in the "other" for the first time.
At the same time, well-known foreign institutions announced the ranking of the best-selling mobile phones in the first quarter of 2024, Apple alone won the top four, the fifth place is Samsung Galaxy S24ultra, and even the most unpopular IPhone16 Plus in the IPhone16 series is also ranked sixth, what does this mean?
- The iPhone has been complained about its lack of innovation, which has been unable to motivate users to upgrade to the new iPhone, resulting in a sharp decline in iPhone sales in China.
- Although the sales in China are not satisfactory, the sales in overseas are as high as ever.
- The results of the survey of the domestic market are only for the specific sales volume of the brand in the first quarter, and this aspect alone does not mean that Apple has lost the market.
If Apple doesn't innovate again, domestic brands don't know what to do next, which is probably the real reason why users put pressure on Apple!