I never thought that Xiang Piaopiao, who had been silent in the public eye for a long time, would be re-seen by the world in such a way.
Recently, a netizen who traveled to Japan posted that on the packaging of Xiangpiaopiao's MECO juice tea products sold in a store in Japan, there was a slogan satirizing Japan's discharge of nuclear sewage, which was still bilingual in Chinese and Japanese.
The content includes "shameless", "0.1% of the land pollutes 70% of the ocean", "the ocean is not Japan's sewer", "you can do without Japan but you can't do without the ocean", etc., and the degree of domineering is directly full, directly setting off stormy waves on the Internet.
Countless netizens exhaled their breath of relief and clapped their hands.
Although it was rumored on the Internet that this behavior was a personal act of the employee, Xiang Piaopiao did not give up the employee, but adhered to the principle of firmly protecting his own employees even if he gave up the overseas Japanese market, and directly responded in a public article: "Our employees are good!"
Another netizen photographed Xiang Piaopiao's chairman Jiang Jianqi pulling a banner of "Welcome to the return of Xiang Piaopiao Warriors!" appeared at the airport, personally picking up the employees who went to Japan to return to China, and proved Xiang Piaopiao's attitude with his own practical actions.
Not only that, but Xiang Piaopiao's live broadcast room also quickly put on the shelves the same drink satirizing the Japanese nuclear sewage incident, and the anchor in the live broadcast room wore red clothes and put the slogan sign satirizing Japan in the most conspicuous position in the camera.
During the live broadcast, Yang Dongyun, the president of Xiangpiaopiao, directly entered the live broadcast room to interact with all the audience, and distributed live broadcast benefits to the audience, once again supporting it with practical actions.
Netizens also gave face, frantically pouring into the fragrant live broadcast room like a tide, and the voices of praise and applause frantically swiped the screen and scrolled, and at the same time, they did not forget the "wild consumption", and they snapped up the same products that satirized Japan in an instant.
This is not enough, more netizens have posted in support of Xiang Piaopiao, calling it "the light of domestic products", under the blessing of surging traffic, this splashing wealth has finally fallen on Xiang Piaopiao's head.
A group of consumers who supported Xiangpiaopiao saw that they couldn't buy it in the live broadcast room, and they turned to rush into the flagship stores of Xiangpiaopiao's various platforms to sweep the goods frantically, and many netizens who didn't buy it joked, "Then I'll go to the supermarket to buy Xiangpiaopiao and punish myself with three cups, and support Xiangpiaopiao to circle the earth a few more times." ”
The most sought after by netizens is the cup sleeve of the same drink as the ironic day, the anchor replied, "The hot search of the same cup sleeve is urgently stocked, and the juice tea will be reissued after it arrives", which shows that Xiang Piaopiao is really good.
Xiang Piaopiao, who was praised on the altar, also directly ushered in a 400-fold increase in sales, and the stock price was directly up and down, and before that, Xiang Piaopiao's performance had been in the doldrums for many years.
According to Xiangpiaopiao's financial report data, in the past few years, Xiangpiaopiao has spent a lot of sales expenses on marketing, trying to bring effective conversion and drive performance growth, but it has had little effect, and its performance in 2022 has fallen to the lowest level since its listing five years ago.
Therefore, it is not an exaggeration to say that Xiang Piaopiao, who was struggling in the quagmire of sluggish performance, finally ushered in the "wealth of the sky" and completely realized the headwind flop.
But the traffic is destined to be a double-edged sword, and the dividends of Xiang Piaopiao have also been pushed to the cusp of scrutiny, some people think that Xiang Piaopiao is carrying out patriotic marketing, consuming everyone's patriotic feelings, and some people question that it is posing.
It is undeniable that in the face of this god-sent wealth, there is no reason for any company not to catch it, especially the domestic brand Xiangpiaopiao, whose performance has been sluggish for many years.
Xiang Piaopiao dared to stand up and take on everything, this is not a manifestation of social responsibility, she said what all of us want to say and do in our hearts, not only for all the righteous indignant, but also for the world.
This is because the nuclear sewage discharged by Japan pollutes the oceans of all people in the world and threatens the lives and health of all mankind.
If I have to evaluate something, then I can only say that Xiang Piaopiao has done a good job, the world can do without Japan, but it must not be without the ocean, for the sake of the homeland we live on, to speak out angrily, to expose Japan's shamelessness, worthy of this wealth.
However, a practical problem that cannot be avoided by Xiang Piaopiao is that the heat will eventually pass, the traffic will eventually retreat, and any enterprise that is pushed to the Internet altar by the traffic will eventually be unable to escape the constant law of "flash in the pan", and such a highlight moment is destined to be only temporary.
Therefore, Xiangpiaopiao must also think about the way to break the situation after the traffic, make drastic changes, truly capture the hearts of consumers, and give consumers a reason to choose Xiangpiaopiao's products themselves, which can be the taste and taste, and the technological innovation of the ingredient list, but it can not just be the "convenience" of the outdated brewed milk tea.
We look forward to the fragrance of Piaopiao, as a veteran domestic product, to take this opportunity to truly re-emerge and truly take root in the hearts of consumers, and look forward to the people on the streets and alleys who are once again familiar with the phrase "connected to the earth can circle the earth two and a half".