With the rapid development of global e-commerce, the OTTO platform of Otto Group has shown strong growth momentum in the past few years, especially in the Chinese market, and its business scale and influence have been expanding, laying a solid foundation for future development.
In the past 20 years, the cross-border e-commerce industry has developed rapidly, the number of multinational sellers has exploded, and various platforms have emerged in an endless stream. As one of the largest online retail platforms in Europe with a history of more than 70 years, the OTTO platform has maintained a steady pace and is based on the cross-border e-commerce industry with a unique review and invitation system. The OTTO platform focuses on the subdivisions in each category, carefully selects the top quality sellers, and the unique business model brings a high-quality shopping experience to German consumers, which has also received a lot of praise from consumers.
This online shopping model has created a refreshing shopping atmosphere for quality-conscious German consumers in the early days of its debut. With the continuous rise of user reputation and market recognition, consumers' trust in the platform is also rising, so the stickiness of users on the OTTO platform is relatively high. Coupled with factors such as the high overall quality of consumers and their willingness to buy preferred products at a premium, the OTTO platform is an ideal cross-border e-commerce platform for a considerable number of quality sellers.
In fact, the advantages of the OTTO platform are no longer limited to the German market. According to relevant data, the Otto Group, the company behind the OTTO platform, has operated in more than 30 countries around the world, with 123 wholly-owned brands and wholly-owned subsidiaries. Different countries have different preferences for product categories, and the diverse categories of the OTTO platform satisfy consumers, and regional revenue is also rising.
"German JD" may be the initial impression of many sellers on the OTTO platform, although the two platforms do not distinguish between the superior and inferior, but their operation channels are indeed similar. The focus on quality control has led Otto Group to start from a self-operated model and not open the model of third-party sellers until 2019. In terms of business, Otto Group has also laid out multi-channel retail and built its own financial and logistics system, which has provided significant benefits for sellers settled on the platform.
In addition, focusing on social responsibility is also an important label of the OTTO platform. In response to the current wave of environmental protection sweeping the world, the OTTO platform has also taken a series of measures to change. Taking the ESG dimension as an example, the OTTO platform recognizes a variety of environmental protection label certifications, and sellers with environmental protection certifications are more likely to pass the entry review, and enjoy free platform traffic blessing. This means that when high-quality sellers with environmental protection certification pass the entry audit, their performance will increase, and environmentally friendly products will have more opportunities to enter people's field of vision.
2024 will be a special year for Chinese sellers who want to enter the OTTO platform. According to relevant information, this year, the OTTO e-commerce platform will focus more on tapping the growth points of potential categories. If you can successfully settle in, you will enjoy a considerable period of dividends for overseas business development.