Recently, the media has made a young man popular again, because this young man claims to open a store for 3,800 yuan, and now his annual revenue can reach 1.1 million.
The media loves this kind of story of young people struggling to make money, and there is no surprise that it has been on the hot search.
After being on the hot search, netizens also launched a heated discussion. Some netizens pointed out the common problems of the media, especially liking the figure of more than 1 million. Because the media has reported the story of the takeaway brother earning 1.02 million yuan in 3 years, and the story of the courier brother earning 1.4 million yuan in 3 years. Now he sells biscuits again, with an annual income of 1.1 million.
In addition to questioning the media, netizens also questioned the story itself, after all, who can open a store for 3,800 yuan now and have an annual revenue of more than 1.1 million?
If you say that 3,800 yuan is set up for a stall, then people are still willing to believe it. But when you say that you have opened a store, this kind of thing is curious enough, and it is indeed easy to arouse people's interest and slots.
I have to say that this young man understands the thinking of the media very well, and provides a good material for the media. The media has no ability to verify this matter now, but for the sake of traffic, the media still chooses to report it, regardless of the truth or falsity of this matter, and then talk about earning traffic first.
According to the shopkeeper, his store did cost 3,800 yuan to open, among them, the oven and refrigerator were bought online, and the second-hand ones that were bought cost 300 yuan and 500 yuan respectively, the door cost 900 yuan, and the ingredients and other things together cost 3,800 yuan.
Some people may have noticed that this is only the most basic cost of opening a store, and the rent, water, electricity, and labor costs are not added, how can this work? Not to mention that this is in Hangzhou, and the rent must not be more expensive?
The owner said that the landlord did not collect the rent, but took the rent into shares and took a certain amount of turnover.
Is it a possibility? Absolutely, but it's unlikely, because a lot of landlords don't like to engage in these uncertain things, and they prefer to charge a fixed rent every month. Unless we are contagious, make the host feel that you can do it, and you can make more money with it. Or maybe the owner and the landlord are good friends, and the two of them can discuss things, then it is okay.
Now that we're focusing on 1.1 million, there's a lot of mystery to that number. Nowadays, when the media reports on a small business, they like to report on revenue, not net profit. The root cause is that revenue will sound more and more tempting. However, this practice is often to fool some whites, and those who have really done business will be indifferent to the 1.1 million, and they are more concerned about how much your net profit is.
Someone has done such a calculation, assuming that you are selling 365 days a year, then you will sell an average of 3,000 yuan a day, according to a 5 yuan calculation, you need to sell 600 a day, even if you work 12 hours a day, then an average of 50 per hour, this requirement is too high, basically an impossible task.
The shopkeeper's response was that the baked cakes in the store were not 5 yuan each, the cheapest ones were 6 yuan, and the most expensive ones were 12 yuan.
I believe the data that the owner said, because these cakes are so thin that they only need to be baked for 40 seconds to cook, and I believe that with teamwork, two cakes can be made in one minute. But we neglected the time when the staff ate and went to the toilet, and what was the weather like?
The impact of the weather on the physical store is huge, I know a snack bar in Wanda, when the weather is good, it can sell more than 3,000 yuan a day, when the weather is bad, it may only be 300 yuan, the difference is very large. On average, the daily revenue is more than 1,000 yuan.
And the shopkeeper reported in the news can sell an average of 3,000 yuan a day, which is a bit abnormal. Assuming this turnover is true, what is the net profit of this store?
We calculate according to 3 employees, each employee's monthly salary is 6,000 yuan (address in Hangzhou), 60% of the gross profit, rent is 10% of the turnover, without counting water, electricity and other expenses, the annual net profit of this store can reach 334,000 yuan. That's a good result, but if you tell people directly, people might not be interested.
In the process of media introduction, we learned that this owner has opened more than 30 franchise stores. Perhaps the store owner wants to build a sample store to allow more people to join, and finally realize the supply chain to make money, rather than opening his own store to make money.
From a business point of view, this shopkeeper is very clever and knows that with the help of the media, it can play a role. If this store owner can put more effort into marketing and products, and open thousands of stores, it is not impossible. However, from the perspective of franchisees, we are still cautious about joining, because the same goods may not be adapted to the soil and water in different regions. In other words, just because someone else's store can earn 1.1 million doesn't mean you can!
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, how can there be imagination, without imagination, how can there be competitiveness, if you want to break through, you must subvert the original business model, reconstruct a new business model!