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Many netizens posted complaints
Blue Moon Mother's Day Elevator Poster Advertising Words
According to the posts published by netizens, what caused controversy this time was Blue Moon's elevator advertisement promoting its product "Supreme Laundry Detergent". In the advertisement, Blue Moon said, "In the past, my mother used a large bottle of laundry detergent to help us wash our clothes, which was very heavy and laborious, and now, there is finally 'concentrated +' biotechnology 'Supreme Laundry Detergent', a great future laundry technology, making mother's laundry easier, more labor-saving, and more worry-free."
In addition, on the outer packaging of the laundry detergent product in the poster, it is also written "Mom, you use it first".
Many netizens think
This kind of advertising slogan portrays laundry as a mother's exclusive chore
With strong stereotypes
It's not appropriate as a Mother's Day promotional copy
Some netizens also said
Since it is an advertisement placed in conjunction with Mother's Day
Why send it
What about labor cleaning tools for mothers?
Why can't I do the laundry for my mother?
on this
Blue Moon Customer Service
responded under the netizen post
The original intention was to express gratitude to the mother
This gratitude
It may not be well expressed
On May 5, Blue Moon's official customer service responded to a reporter from Nandu Bay Finance Society that it had fed back the matter to the relevant departments. On the evening of the same day, Blue Moon's official customer service also responded that the copywriter originally wanted to express gratitude to his mother, and said that the copywriting may not be in place and would be reported to the relevant departments. On the same day, the reporter contacted the relevant person in charge of Blue Moon for an interview, but did not receive a response as of press time.
On May 6, @白鹿视频致电蓝月亮客服, the customer service said that the feedback problem would be registered and reported in a timely manner.
Netizen comments: Why do you want to give laundry detergent on Mother's Day?
For this matter
Netizens are also discussing
Some people think that advertising is really inappropriate
@霸气范er招财猫: Finally someone complained, we saw this advertisement in the elevator, my daughter asked me, why do you want to send laundry detergent to your mother on Mother's Day, why must it be your mother's laundry detergent?
@咩咩哒爱吃辣: It's a fact, since you want to make money, of course, you have to consider the feelings and thoughts of consumers, and you can improve it.
There are also those who think
Didn't feel offended
@审丑: It's hard to do laundry now? Isn't it all washing in the washing machine?
@作手阿圣: There is nothing wrong with this advertising slogan, why are they so glassy?
on this
What do you think?
Let's talk in the comment section
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Sources: Bailu Video, Southern Metropolis Daily, netizen comments, etc
This article is edited by small door ears
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