In today's increasingly globalized and networked world, the power of public opinion is undoubtedly becoming stronger and stronger. When a company's decisions follow mainstream values and resonate with the public's emotions, it can have a significant impact, not only in terms of sales, but also in terms of market capitalization. Today, let's revisit such a hotly discussed event by the public - the "Irony Day" incident of Xiang Piaopiao.
Recently, a product of Xiangpiaopiao's MECO juice tea in a Japanese supermarket satirized the Japanese nuclear sewage incident on its packaging, which detonated the field of public opinion. Although this incident initially caused controversy in Japan, in China, it resonated with the majority of netizens and triggered a surging tide of national emotion.
Xiang Piaopiao, a brand that has accompanied us through many afternoons, is rooted in the hearts of Chinese consumers. However, after this incident, Xiang Piaopiao appeared in the public eye with a new look.
On the evening of May 5, Yang Dongyun, president of Xiangpiaopiao, walked into the live broadcast room, and he told the audience that he would reward employees who have made outstanding contributions to the company with 100,000 yuan, and promised to donate all the live broadcast income from 8 o'clock to 24 o'clock that night to the Environmental Protection Foundation. This sudden act of kindness undoubtedly planted a warm seed in the hearts of the public.
However, this is just the tip of the iceberg. After this incident, the sales volume of Xiang Piaopiao soared 400 times, and the daily sales of the store's live broadcast soared from the original 2,500 yuan to 1 million yuan, and the stock price of Tonglian rose to 7.89 billion yuan for two consecutive days. Many netizens have flocked to the official flagship store of Xiangpiaopiao to buy the same product and support this company that dares to express and act.
Combined with the preferences of the Internet public, people expressed their concern and concern for this event in various ways. The sound of online doubts was surging, and some people were calm and had an idea, telling the whole process of the incident in a joking way, which aroused heated discussions and laughter among the public. They expressed their support for this company that dares to fight for mainstream values and environmental protection, and said that as long as the live broadcast room is still there, they will be there.
In the aura of the public, Xiang Piaopiao appears with a positive, brave, daring attitude of expression and action, and has won the preference and respect of many consumers. I believe that in the future, Shouken will dare to speak out for mainstream values like fragrant fragrance, and will also gain the appreciation of the market.
Xiang Piaopiao's wave is really beautiful, and many peers who are engaged in food are in agreement, and the Dongguan branch of the post is praised. It is a good thing that netizens' love for the country can arouse sales, and it can also stimulate Chinese enterprises to make a positive impact on national construction.
In the past, there was a good reputation of Wahaha patriotic enterprises, and now Xiangpiaopiao is because of patriotic voices, so that the love of Chinese companies that contribute to the country will surely prompt enterprises to contribute more and more to the motherland, which is the correct patriotic positive guidance.
Summary:
The "Ironic Day" incident further proves that the positive response to social events, the proposal of countermeasures, and the statement of position with actions are the embodiment of corporate social responsibility. As consumers, we need to understand and encourage companies that have a sense of responsibility and attitude, and give enough praise.
In this era full of changes and possibilities, we look forward to seeing more companies actively respond to social events, express their values, win the recognition of the market and consumers, and realize the dual promotion of their own value and social value.
Only by choosing mainstream values can we truly gain access to the mainstream market. This may also be one of the reasons why Xiangpiaopiao can stand out among many companies and finally win.
Resources:
Jimu News: Xiang Piaopiao responds to the product packaging sarcasm incident: the employees are good
https://baijiahao.baidu.com/s?id=1798184210590675843&wfr=spider&for=pc
Elephant News: Xiang Piaopiao responded to the product packaging sarcasm incident, and the employees did a good job and supported the same drink on the shelves
https://baijiahao.baidu.com/s?id=1798173134864731031&wfr=spider&for=pc
Upstream news: Xiang Piaopiao responds to product packaging mocking Japan's nuclear sewage discharge into the sea: Our employees are good
2024-05-05 11:16
https://www.toutiao.com/article/7365349202903450153/