1. Today's high-profile 10 billion yuan sales queen has encountered a trough in her former noble status
Today, Zhang Xiaohui, who is 58 years old and is close to the age of suspension, has transformed into the "super queen of goods" with the largest traffic and the most outstanding sales performance in history. Recently, she made her debut in the live broadcast room, showing the demeanor of a modern independent woman with a beautiful and refined image, like a fresh and beautiful spring, which deeply touched people's hearts.
The live broadcast scene was not filled with the hustle and bustle of overhype, Zhang Xiaohui's skin was firm and smooth, her long black hair exuded a charming luster, and her voice was gentle and magnetic. She takes a relaxed approach to recommending products to the audience, and instead of using a quick sales pitch, she shares her unique insights on coffee and skincare products, as well as an in-depth interpretation of the stories behind certain fashion brands.
For example, when mentioning EveLom, a top-notch makeup remover, Zhang Xiaohui recounted the anecdote of the brand's founder who personally washed her face. The audience in the live broadcast room expressed their surprise that in Zhang Xiaohui's mouth, even an insignificant small brand can be portrayed vividly and full of vitality.
It's no wonder that some people will comment that other streamers may simply state that "I recently bought some items", but Zhang Xiaohui recommended it in the way of "spending hundreds of millions of dollars and decades, and finally found that this product is indeed trustworthy".
The gap between the two can be described as worlds apart! Digging deeper into Zhang Xiaohui's self-media development process, we can see that she has already become a popular figure with more than 10,000 reads of articles on the official account, and the supply of mini program stores often exceeds demand, and now she has successfully set foot in the field of live broadcast and officially entered the ranks of "tens of billions of female anchors".
Although the years have passed and she has entered the age of sixties, Zhang Xiaohui has always stood at the forefront of fashion trends and enjoys a pivotal KOL status. Her unique fashion sense and strong influence are the result of her legendary life experience.
This woman from a wealthy family, her grandfather was a high-ranking official during the Republic of China, her father was a well-known advertising person, and her mother was a typical lady who lived in a simple house. Growing up in such a privileged family environment, a luxurious lifestyle and fashion elements have long been in her blood.
At the age of four, she frolicked at Lane Crawford, at the age of twelve, she began to study Chanel's design philosophy, at the age of fifteen she was already proficient at collecting top fashion magazines, and at the age of twenty, she began writing a column for Hermès to teach readers how to master these high-end brands.
Originally, he should have enjoyed the sunshine, rain and dew forever, and lived a worry-free life born with a golden spoon. However, this once popular rose has experienced a period of controversy and accusation.
Second, the taste of money for wealthy aristocrats, the first time I met Zhong Zhentao, I fell in love at first sight
Zhang Xiaohui, a woman who has received the best education since she was a child, was an outstanding graduate of Maryknoll Convent School, and Guan Zhilin can be called a lotus-like alumnus.
During her illustrious university career, Zhang Xiaohui studied subjects such as art history, philosophy, and English literature with great taste and style, all of which reflect her innate nobility and endless charm.
Growing up in such a noble and wealthy environment, Zhang Xiaohui seems to have a natural keen sense of obsession and pursuit of exquisite luxury brands. By the time she was four years old, she was already playing at Lane Crawford's amusement park, and by the time she was twelve, she was already delving into the unique charm of Grandma Fragrance.
By the age of 15, Zhang Xiaohui was already proficient in collecting all kinds of top fashion magazines and sorting them into categories. By the time she turns 20, she'll be able to write a column for Amaron, teaching readers how to navigate this prestigious top brand.
Zhang Xiaohui, who was born in a famous family, has never experienced the troubles and worries caused by money at home. However, it was such a rich daughter, at an age that the world had not expected, who fell in love with a young man from a poor background.
It was 1990, the famous band "Wenna" went on tour to Canada, Zhang Xiaohui and the band's lead singer Zhong Zhentao looked at each other from afar on the stage, and they were instantly attracted by each other's talent and charm and fell in love.
At that time, Zhong Zhentao was already a first-line superstar in the Hong Kong entertainment industry, but his family background could not be compared with Zhang Xiaohui's family. Zhong Zhentao lost his father when he was a child, and his mother worked hard to raise him to adulthood and provide him with the help of completing his studies.
Although the family backgrounds of the two are like clouds, the parents of the Zhang family have always been strongly opposed to this relationship. They warn Zhang Xiaohui: "He can't afford your life!" However, the young man, who is deep in the whirlpool of love, can no longer extricate themselves, and no exhortation can shake their determination.
Zhong Zhentao firmly promised: "She only needs to be responsible for the beauty and moving, while I will work hard to earn money to support my family." And Zhang Xiaohui is like eating a scale, she longs for the man who once tugged at her heartstrings with his singing.
After just 21 days of crazy love, the two decided to join hands in the sacred hall of marriage.
3. Behind the gorgeous and grand wedding, the difference in life has buried hidden dangers
In order to show his strength and determination to the Zhang family's parents, Zhong Zhentao's efforts in preparing for the wedding can be described as sparing no effort. The wedding cost a whopping HK$3 million, which is below the price level of the 80s, which is enough to see how extravagant and spectacular the pomp and circumstance were at that time.
The wedding also specially invited TVB to broadcast live, so that the entire Hong Kong people could witness the happy union of the couple.
According to reliable sources, Mr. Zhong Zhentao resolutely sold his luxury car, the Lamborghini, in order to be able to buy the wedding dress he had longed for for a long time, and this past became an extremely critical turning point in his life.
Since his marriage, Mr. Zhong Zhentao has been extremely generous to his wife. Every month, Ms. Zhang Xiaohui will not hesitate to provide more than HK$30,000 in spending, which covers various expenses such as pocket money, candy money, magazine fees, etc., and the purchase of clothes is calculated separately.
Ms. Zhang Xiaohui has no scruples about this and enjoys the fun of shopping with her credit card.
There was a time when the sweet life of this loving couple was the envy of countless fans. They not only sang the theme song of the classic sadistic emotional drama "Plum Blossom Branding" together, but also appeared together in the popular variety show "Dragon Brother and Tiger Brother", generously showing their image of a "loving couple" back then.
However, it was this couple who loved each other deeply that eventually came to the brink of marriage breakdown due to huge differences in lifestyles and habits. Ms. Zhang Xiaohui has been immersed in the living environment of wealthy aristocrats for a long time, and has long been accustomed to the profligacy of luxury goods.
She doesn't even bother to choose the colors when shopping for clothes, she just packs them all and takes them home, as long as it's a new designer bag, she's sure to have it, and if the newly renovated wallpaper in her home doesn't like it, she will immediately replace it with a new one the next day.
This kind of excessive profligacy made Mr. Zhong Zhentao, who came from a poor background, really unbearable, and the income and expenditure bills flew like snowflakes, making him feel extremely tired. Although he once objected to his wife's high-spending habits, Ms. Zhang Xiaohui always refuted it with the reason that "I am only keen on fashion and bags, and I have not yet set foot in jewelry".
In this way, the cornerstone of the marriage of this former "loving couple" idol began to become crumbling in the face of the huge gap in lifestyle......
Fourth, the investment failed and fell into a debt crisis, and the family went bankrupt overnight
In order to maintain their lavish and high-spending lifestyle, the Chungs decided to seek a quick way to make money. In the mid-90s, Hong Kong's real estate market was in a hot period, with many wealthy and celebrities pouring in, and well-known artists such as Cheung Wai Kin and Ekin Cheng were the leaders of this investment boom.
In 1996, Zhong Zhentao, a well-known artist in the entertainment industry, and Zhang Xiaohui, a popular supermodel, like all young people, chased the current trend and took out a loan of 150 million Hong Kong dollars to enter the real estate market.
The financial crisis of 1997 struck in an instant, Hong Kong's property bubble burst, and the investment that the Chung couple had just been extremely happy about came to naught in a blink of an eye, and they were burdened with huge debts of up to hundreds of millions of yuan.
The monthly interest repayment alone was as high as HK$600,000, which was almost equivalent to the total income of ordinary people at that time for hundreds of years. Faced with such a huge debt pressure, Zhong Zhentao and Zhang Xiaohui were like flowers coming out of a greenhouse, withering and withering in an instant.
The cruel reality is that just when the desperate couple was in deep trouble, an intimate photo of Zhang Xiaohui and another man broke out in major media, and the paparazzi took this opportunity to add fuel to the hype report.
The man who interacted with Zhang Xiaohui was named Chen Yaomin, who was not only the guarantor of the Zhong couple's loan, but his wife turned out to be a close friend of Zhang Xiaohui's boudoir.
For a while, public opinion swept in like a storm, and the accusations and insults against Zhang Xiaohui surged like a tide. She was accused of being a third party, the culprit of destroying the family, and a complete "money worshipping demon girl", who intervened in her friend's marriage, which led to the collapse of her ex-husband Zhong Zhentao's family and career.
Under the double blow of career and emotion, Zhong Zhentao harshly criticized his wife's extravagant consumption behavior, and even released cruel words saying that Zhang Xiaohui was just "playing with fashion and brand-name bags, and she didn't even have enough jewelry".
It is said that the two had a fierce quarrel because of this, and Zhang Xiaohui was even kicked by Zhong Zhentao and injured her spine, almost causing paralysis.
In the end, Zhang Xiaohui and the two men Chen Yaomin and Zhong Zhentao, who were implicated because of her, declared bankruptcy one after another in just a few days. The entire Hong Kong media is waiting to see how Zhang Xiaohui, the "ruined witch" who is regarded as a disaster, will fall to the lowest point in her life.
However, in the face of such a huge HK$250 million debt, many people may choose the easy solution – filing for personal bankruptcy to start over. But Zhang Xiaohui surprised everyone's expectations and resolutely rejected this convenient road to a new life, and she chose to bear this heavy burden alone.
The vast number of melon-eating people are puzzled by Zhang Xiaohui's behavior, is she really in a state of insanity? Although filing for bankruptcy means that she can no longer enjoy a luxurious life unscrupulously, she can at least ensure the most basic living expenses.
For Zhang Xiaohui, who has always had plenty of food and clothing, this is undoubtedly like digging a bottomless trap for herself.
However, Zhang Xiaohui has other plans, she resolutely maintains her consistent brand-name clothing matching, as well as exquisite makeup, even if she is already in the predicament of the four walls of the family, she still lives in a luxury villa with a monthly rent of up to 30,000 Hong Kong dollars.
Because in her heart, these are precisely the cornerstones of her self-esteem, and they are also her last spiritual sustenance.
In order to maintain this seemingly luxurious lifestyle, she can only choose to start her own business to survive. Zhang Xiaohui began to publish personal columns in major fashion magazines, sharing her unique understanding and taste of fashion with the majority of readers.
Surprisingly, although the ladies of Hong Kong's upper class scolded her for being a "loser", they secretly imitated her taste in private.
The keen Zhang Xiaohui quickly seized this business opportunity. She paid for an entire year in advance as an author, and then opened a modest boutique in Hong Kong's business district, putting on the shelves all the fashion pieces she had seen and tried.
Sure enough, Zhang Xiaohui's popularity and taste have become the biggest magic weapon to attract customers, she only appeared on the cover of the magazine wearing an ordinary tight T-shirt, and the same product would be sold out in the store the next day.
What's even more fascinating is that the Pashmina cashmere scarf, which was all the rage in the Hong Kong fashion industry back then, was instantly sparked in a rush buying frenzy in high society because of Zhang Xiaohui's unintentional casual drape on the street, with rich wives, celebrities and even professional women vying to buy it.
You must know that at that time, a scarf priced at as high as 7,000 Hong Kong dollars, and the 300 scarves that were listed for the first time were sold in a short period of time.