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The Chinese company Xiangpiaopiao Milk Tea has expressed strong opposition to Japan's discharge of nuclear sewage and has used its product packaging to publicly protest. Here are some of the main components of this news:
- Reason: During the May Day Golden Week, some Chinese netizens found special information on the packaging of Xiangpiaopiao milk tea in supermarkets while traveling in Japan.
- Message: The packaging was written in both Chinese and Japanese, with words such as "0.1% of the land pollutes 70% of the ocean", "you can do without Japan but you can't do without the ocean", and "Japanese politicians are asked to drink the nuclear wastewater".
- Public Opinion Reaction: This incident quickly sparked heated discussions on social media and successfully rushed to the hot search.
The video sent back from Japan quickly spread in China, causing heated discussions among the majority of netizens. The number of viewers in the once few Xiangpiaopiao's official live broadcast room jumped from a few digits to five digits in a short period of time, and the audience rushed to buy this drink endowed with "patriotic" attributes, resulting in the instant sale of various milk tea products of Xiangpiaopiao.
The spread of the video is eliciting an emotional response and sympathy from the audience in a very affectionate and sincere way. The anchor in the live broadcast room is a young man born in the 00s, who declared in front of the crowd that although she is not married, she already wants to make changes for the next generation and let everyone know that Japan's discharge of nuclear sewage is unacceptable. In her passionate speech, she couldn't help but cry emotionally.
The young streamer's actions also sparked an intensifying desire to buy from viewers, until she had to hurriedly warn everyone to consume rationally and admit that the company's production could no longer keep up with sales. Her passionate speech did not diminish the enthusiasm of the audience, which once again showed the importance of the public on this environmental issue and their determination to take a stand on it. What touches her is that she made it clear that all she can do is to want more people to see it, and not to forget that Japan is still discharging nuclear wastewater.
The outer packaging design comes from a post-00s girl in the Japanese branch of Xiangpiaopiao. She cleverly stamped her questions about Japan's nuclear wastewater discharge on the product packaging, and most importantly, the product was successfully launched on the shelves of Japanese supermarkets.
When Xiang Piaopiao's headquarters learned of the situation, they did not feel dissatisfied with the actions of the female employees, but expressed great support. The company's response was to issue an official statement that stood up to its employees and said "this is good".
This is undoubtedly a public support for employees to express their opinions and feelings, and it is also a public presentation of the company's position and values, ensuring that they are steadfast guardians of the law. In this way, Xiang Piaopiao sends a clear message to the community: they as a company are willing to defend their views and beliefs with real action on this important environmental issue, and stand against this issue with their employees and the public at large.
The care and protection of employees at the headquarters of Xiangpiaopiao is exemplary. After learning that the outer packaging designer might be in danger in Japan, they immediately arranged for the female employee to fly back to China overnight to ensure her safety.
What's even more touching is that the chairman of Xiang Piaopiao personally went out and rushed to the airport late at night to pick up the plane. This not only shows his respect for his employees, but also shows a high praise for their independent thinking and courage. He even personally made a welcome banner with the words "Welcome back the Warriors of Xiangpiaopiao" to express his warm welcome and deep respect for her.
Although Xiang Piaopiao's operation is just the personal behavior of an ordinary employee, with the company's support and response, it has escalated into a fierce "national war". Xiang Piao Piao Milk Tea is a product that sells twice a year around the world, and although they lost the Japanese market due to the operation, they have won the support of shopaholics across the country.
This wave of direct toughness against Japan also made netizens across the country feel enthusiastic. This not only expands the brand's reach, but also strengthens the brand's brand recognition and customer loyalty. Everyone expects that this old domestic product, which has gradually faded out of the public eye, can return to the top with a sincere patriotic heart.
In the future, Xiang Piaopiao may still face various challenges, but it has been proven that as long as they firmly follow their own path and do things that are in line with social values, it is only a matter of time before they gain the recognition and support of consumers.
What do you think of this Xiang Piao Piao incident?