Yesterday, there was a hot search about the withdrawal of the suspense comedy "There is No Thing That Can't Be Solved by a Hot Pot", only to know that this movie was withdrawn five days after its release, and the current cumulative box office is 53.431 million.
The producer issued a withdrawal statement
At present, fans complain more about the film schedule, even if the box office has been higher than that of another moon movie, but the number of films has always been lower than that of the other party. Fans complained that there were too few film schedules, resulting in the refund of the orders placed from time to time.
"There is nothing that can't be solved by a hot pot" was actually set on January 13, but because it was shortlisted for the 5th Hainan Island International Film Festival at that time, the viewing effect at that time was also good. Therefore, it was temporarily transferred from the unpopular schedule on January 13 to the May Day schedule. It should also be the confidence brought by the viewing effect of the film festival.
At the earliest, "There is No Thing That Can't Be Solved by a Hot Pot" is scheduled to be released on January 13
At that time, the film was shortlisted for the Hainan Island International Film Festival
However, during the release of the May Day schedule, there are also some problems in the direction of the film's promotion, such as the filmmaker's reluctance to release more content related to the feature film on the short video platform, which is called not easy to spoil to protect the movie and maintain a sense of mystery.
And in terms of promotional films, since it is a comedy movie, it is necessary to release the most comedic part, and the content that should be delivered to the comedy part has not been delivered, and the positioning of the promotional film released in the early stage is vague, and the audience may not be able to feel that it is a comedy film for the first time.
The comedy "Spending Money at the End of the Road", which was released at the same time, did a good job in publicity first, and in terms of warmth and comedy release, it was able to be clearly touched in the early publicity period, and it did a good job in all aspects, and it deserved to be able to win the championship.
"There is nothing that can't be solved by a hot pot" The number of films on the last day of the May Day holiday is only 3.4%, so it really feels like there is no longer much point in staying, and it is okay to withdraw the file for the time being.
is just rescheduled, will it be the fate of "Mr. Red Carpet" (the re-release only adds about 10 million box office)? or the fate of "Let's Shake the Sun Together" (the re-release adds more than 100 million box office)?