I love the Internet, I love freedom, I love getting up late, I love night food stalls, I love racing, and I love the 29-piece T-SHIRT, I am not a standard-bearer, I am not anyone's endorsement, I am Han Han, I only represent myself. I'm just like you, I'm a mortal.
A carnival of self-expression is the best portrayal of the aging of literary and artistic youth.
I don't know today's young people, who still remembers the "mortal object" that was all the rage back then, love ...... Love...... Love...... I'm not...... No...... I am.......
"I think a hundred years later, everyone will definitely remember Mu Dan, and Jay Chou will definitely be garbage. ”
The extremism of self-expression is the best mockery of the aging of literary and artistic youth.
After the turmoil in May 2016, there was no longer any age.
Where did he go?
●○Overture○●
Lei Jun said that the most unlucky thing in life was investing in Vancl. Vancl was founded for a long time.
In 1998, in Beijing, Chen Nian met Lei Jun, who was 8 months younger than him. A general manager of Kingsoft and a contractor of the media came together so inexplicably.
No, both of them are marketing geniuses.
That year, Mr. Ma was also in Beijing, promoting his China Yellow Pages. Liu Qiangdong is also in Beijing, and Zhongguancun promotes his CD.
In 2000, Kingsoft and Lenovo jointly invested in the establishment of Excellence.com, Lei Jun was the operator, and Chen served as the director of the book division. Old, the soul of the marketing master is possessed, the sales volume of "Journey to the West" reached more than 10,000 copies in January, and "The Complete Works of Qian Zhongshu" was sold out of stock.
People with souls are visionary, and now there is no excellent network, and Lei Jun and Chen Nian also have their own journeys.
Excellence.com was sold to Amazon, and Chen Nian said that he had always thought that what the West was beautiful, good, and true, but it turned out to be one thing in front of the face and one thing behind the scenes, which was fake, evil, ugly, and bullying people.
At this moment, the old age, the literary youth is possessed again.
●○Seeing him rise up a tall building, seeing his building collapse○●
In October 2007, Vancl Eslite was officially launched, and the C in VANCL refers to aging, and L refers to Lei Jun.
In April 2010, the Xiaomi company was founded, and Lei Jun found his strength - integration, Xiaomi is not only an assembly plant.
Aging has created a business model, which is to only sell, not produce, which is the strength of Aging.
So there was Fan Object in 2010, and in 2011, Huang Xiaoming also performed Fan Object, yes, I am not an acting school.
In 2011, Vancl had more than 13,000 employees and more than 80 million consumers, and its valuation has reached an astonishing 60 billion yuan.
In 2011, Vancl raised its sales target to 10 billion yuan.
In 2012, the target is 30 billion,
In 2015, the target is 100 billion.
Then go public in the United States.
2011 is long gone, and I miss it. The pinnacle of Vancl Eslite has arrived, but it has stopped there.
Lei Jun said that as long as Vancl does not make mistakes, the chance of ultimate success is more than 99%.
But unfortunately, aging is really the 1%.
●○All reflections are routines○●
In 2012, at the Vanke annual meeting, in order to boost morale, Chen Nian invited the Japanese female artist Teacher Cang.
In January 2012, Chen Nian reflected on Vancl 2011: the root cause of the difficulty was the management's decision-making error;
In September 2012, Chen Nian reflected: Fanke suffered from fast company out of control;
In December 2012, the old reflection: Vancl five years;
In October 2013, Chen Nian reflected: Vancl blindly expanded, and my team and I were too vain;
In August 2014, reflection: If you don't do a good job, you will be struck by lightning;
In October 2014, Chen Nian reflected: staying away from products was the biggest mistake in the past;
In January 2015, the old reflection: the companies that joined in the excitement will disappear;
......
In May 2016, Chen Nian said: Jay Chou must be garbage.
Eighteen kinds of martial arts have been used, and Vanqu Eslite has completely degenerated.
I've said before that the reflections of the bigwigs are all routines and public relations. For details, see "Ma Yun is reflecting? In fact, they are all routines, I was shocked to learn the truth", I won't say much here.
●○The ending without the ending ○●
In 2013, Chen Nian moved Vancl from a central high-end office building in the West Second Ring Road to Yizhuang in the far South Fifth Ring Road.
In 2013, Lei Jun gave the direction of Vanke transformation: to gross profit margin, to organizational structure, to KPIs.
In 2014, Chen Nian said that he would return with "a shirt".
At Xiaomi's press conference, Lei Jun often wears a three-piece Vancl suit - shirt, jeans, and canvas shoes.
Some people think that the most difficult time for Vancl is when he has a debt of more than 3 billion yuan in 2013-2014, but Chen Nian does not think so, and he bluntly said that the most difficult time for Vancl was in the fall of 2018, when Vancl's debts were almost repaid.
In 2024, I swiped the live broadcast room of Vancl on Douyin, and Chen Nian began to sit there and sell goods.
In the surging tide of Internet business, there are some brands or companies that seem to always arouse the public's interest and heated discussions, such as the Xiaomi Group led by Lei Jun and the Vancl Eslite founded by Chen Nian. The former has become a leader in the technology industry with Lei Jun's foresight and passion, while the latter, although still struggling in the market, has long lost its former glory.
The contrast between Lei Jun and Chen Nian is undoubtedly stark. One is a business leader who is constantly forging ahead and has the courage to innovate, and the other is a frustrated person who is stuck in trouble and can't extricate himself. This makes one wonder, what caused their fate to be so different?
In this era of rapid change, no one can always stand at the top. But as long as we keep faith and keep working hard, we will definitely be able to find our own piece of sky. I hope that Chen Nian can regain his passion and sharpness and lead Vancl Eslite to new glory.
Aging, will it be the Adou who can't be helped?
Chen Nian, born in Wenxi County, Yuncheng, Shanxi, a county town that cannot pay wages, is the best footnote for the literary and artistic youth who came out of here.
Why is a Shanxi person fighting so hard in Beijing, please see my other two articles:
You are a foreigner, why do you get ahead in Beijing?
Why should I fight so hard in Beijing?