CCTV Dalian News on May 2 (Reporter Yu Fangfei Wang Song) "In 2023, we have established our own cherry seedling provenance base, and have successfully introduced 12 new varieties of large cherries, in terms of seedling cultivation and innovative planting mode, in terms of planting technology, in cooperation with scientific research teams and universities, we have pioneered a number of large cherry planting technologies in solar greenhouses, and solved the problems encountered by fruit farmers in the planting process through science and technology." At this year's "Dalian Pulandian Big Cherry Industry Cultural Festival and the Fifth Siping Big Cherry Promotion Conference", Yu Guiyao, part-time deputy secretary of the Youth League Working Committee of Siping Street, Pulandian District, Dalian, introduced the local big cherries to the guests.
The scene of the 2024 Dalian Pulandian Big Cherry Industry Cultural Festival (photo by CCTV reporter Yu Fangfei)
Yu Guiyao was born in Siping Street, Pulandian District, Dalian City, and is an authentic rural child. As a post-80s generation born in the countryside, he loves the countryside and can see the value of the village and its people. "My parents are local farmers, and my family has always made a living from farming, and I wanted to study agriculture when I first entered university, not only for others, but also for my own family. Through hard study, he was admitted to Shenyang Agricultural University, where he learned a lot of agricultural knowledge and had a clearer goal - to let more farmers like his parents live a happy life.
Yu Guiyao gave technical guidance to farmers (photo provided by the interviewee)
In the year he graduated from university, Yu Guiyao resolutely gave up his job in the city and embarked on the road of returning to his hometown to start a business. Big cherry is a beautiful business card of Dalian agriculture, Siping Street is the main production area of Dalian big cherry, through long-term contact with growers, Yu Guiyao learned that many growers in the planting process, from product selection to watering and fertilization to picking and sales will have problems. After half a year of exploration, he identified the market prospect of big cherries, and understood the importance of developing the industry and forming an industrial chain.
Yu Guiyao introduced Siping big cherries at the promotion meeting (photo provided by the interviewee)
In 2019, Yu Guiyao founded Dalian Guiyao Agricultural Cooperative. The cooperatives invite experts to give lectures from time to time to improve the management level of shantytowns, help customers increase production and income, broaden customers' sales channels through online sales and other means, unite growers, integrate some agricultural material merchants, logistics, express delivery, packaging resources, and cooperate with large cherry buyers to gradually form an industrial chain; vigorously promote and gradually establish and cultivate brand awareness. As a new generation of agricultural entrepreneurs, he has always hoped to serve the majority of shantytowns, provide a full range of water, fertilizer and technical solutions for the shantytowns to increase production and income, drive the growers in Siping Street and the surrounding areas, jointly enhance the popularity of "Pulandian District Big Cherry", create a special and excellent agricultural brand, and continue to expand and strengthen the big cherry industry in Pulandian District.
Participate in the exhibition with Siping big cherries (photo provided by the interviewee)
Driven and guided by the "cross-village joint construction" model, in 2023, the Party Working Committee of Siping Street, relying on the Big Cherry Association of Pulandian District and Guiyao Agricultural Cooperative, will jointly establish an industrial joint party committee with Tiancheng Village, Feitun Village, Siping Community, Changling Community, Yulin Community, and Gujia Community, and build a professional market for agricultural products based on big cherries in accordance with the work idea of "Party building leading, enriching the people and strengthening the village". At the same time, relying on Guiyao Cooperative to carry out technical guidance, water and fertilizer management, sales support and other work, so as to achieve standardized production of large cherries, ensure the quality and sales of fruits, and promote farmers to increase production and income.
"Due to the joint construction activities, by the end of 2023, the income of Changling Community, Feitun Village, and Yulin Community is expected to increase by more than 50,000 yuan, and the income of the remaining villages is expected to increase by more than 20,000 yuan. Yu Guiyao told reporters, "In the future, in addition to providing the best quality agricultural products and comprehensive technical solutions as always, the cooperative will make more explorations and attempts." ”
When it comes to college students returning to their hometowns to start businesses, Yu Guiyao said with a smile: "I myself am the best example, and now there are more and more young people who are willing to come to the countryside to make the countryside better with the new thinking and knowledge they have learned, and strive to create a rural entrepreneurial environment of 'returning, retaining, and developing', so that young talents can better take root in the countryside and make contributions." ”
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