Copywriting|Luo Sheng
Editor|Meow Sansan
The domestic film market has finally entered the May 1st file, but the audience's enthusiasm for watching movies seems to have been poured on their heads by a basin of cold water.
The reason is very simple, there are too many bad movies.
"Peacekeeping Anti-riot Team" was successfully released in major theaters after reshooting, but the plot was bombarded by netizens.
Sure enough, traffic actors don't touch the main theme, otherwise the word-of-mouth overturn will be self-inflicted.
However, some movies don't even qualify as "black and red".
"There is nothing that can't be solved by a hot pot" starring Yang Mi was at the end of the crane at the box office during the May Day period, and it was not as hot as the anime movie, this time it was really embarrassing to throw home.
In contrast, the overall performance of "Spending Money at the End of the Road", which is also a comedy, is not bad, at least the box office has exceeded 120 million, so you don't have to worry about not being able to recover your capital.
But the success of a movie cannot only be seen at the box office, word of mouth is also crucial.
After the release of this new work, there are countless one-star and two-star bad reviews, and the audience's reasons for the bad reviews are surprisingly consistent, what happened?
01 Vulgar comedy
In fact, the whole story of "Spending Money at the End of the Road" exudes a vulgar atmosphere.
The plot tells the story of a middle-aged person, the idle protagonist Jia Youwei (played by Jia Bing) was suddenly diagnosed with a terminal brain tumor, and there are only ten days left to live.
At the end of his life, he also decided to scatter his family wealth and use one million to enjoy the happy days of his son Lao Tiesha Baihu (played by Xiao Shenyang), Xu Dali (played by Yu Yang) and Dong Jianfeng (played by Dong Baobao), which then caused a series of absurd things.
I believe that many viewers guessed that this was a "misdiagnosis" after seeing the male protagonist go to the hospital to be diagnosed with a terminal illness.
Because in domestic comedies, there are countless settings of the same type, and they have been played for a long time.
And the director wants to use the bridge of ordinary people squandering money to create a refreshing feeling for the audience, but this method has also been used in Shen Teng's movie "The Richest Man in Xihong City".
I didn't expect that in 2024, there are still only a few sets of tricks that can be used in comedy movies, can't there be something new?
But the film's grooves are much more than that.
For example, when an ordinary person sells his house and has a million cash in his hand, he is no longer ordinary, and his so-called hardships in life are more like "moaning without illness".
And when the male protagonist found out that he was misdiagnosed, he inevitably had conflicts with his brothers because he wasted money, and finally found out his conscience, helped his brothers realize their dreams, and gave everyone a wave of forcible sensationalism.
But this inexplicable brotherhood not only did not move everyone, but made people toe to the ground.
The reason why this movie is "vulgar" is that the story seems to be written step by step, every plot is guessable, and every joke is quite weak.
And even if a successful woman is, she still has to ask her husband when she faces her: "Are you still willing to marry me in your next life?"
What's even more terrifying is that the director himself is a woman, and being able to write this kind of line is enough to see that most of the current domestic film creators' views on female characters are shallow and vulgar.
They regard the man behind the successful woman as a kind of humiliation and failure in life, but they don't think there is anything strange about the woman behind the successful man.
It can be said that "Spending Money at the End of the Road" is a vulgar film, from the plot to the character design, to the sensational at the end, it all seems to be designed according to the template, which makes people look like a thorn in the back.
02 The comedian's self-congratulatory
With the continuous development of domestic comedy films, the audience is more and more nostalgic for the works of the older generation of comedians, because the level of today's comedians is too inferior, except for Jia Ling, Shen Teng, and Ma Li who can still stand firm, other actors are not as good as a year.
For example, Jia Bing.
Jia Bing's funny way in the Spring Festival Gala has been bombarded by the audience for a long time.
Since he portrayed the role of "Xu Jiang" vividly in "Hurricane", Jia Bing's reputation has improved a lot, and he can be regarded as finding a new route-
Forcibly fork loading.
This type of character is indeed more suitable for Jia Bing, but he probably overestimated his ability to be funny.
Because in normal film and television dramas, Jia Bing's existence can be used as a pack of "seasoning".
But if you think about it, if you were asked to drink a whole pack, who would be able to stand it?
In the film, Jia Youwei played by him shows his "picking" side in squeezing toothpaste, going to the toilet, controlling water flow, expiring milk, etc., but there are few really funny burdens, which still makes people feel embarrassed.
and another starring actor Xiao Shenyang, his peak period forever stopped at the 2009 Spring Festival Gala sketch "Not Bad Money".
In recent years, his resources are not as good as before, and bad movies are frequent, and the reputation of works such as "Flying Windfall", "Poor Brother and Rich Brother", "A Game of Chess" and other works is not even the passing line, and the popularity of passers-by has long been lost.
It can be seen that in "The End of the Road", Xiao Shenyang wants to sell his feelings and attract attention, and also brought the classic line "What is the biggest pain in life? ”
But other than that, Xiao Shenyang has no other highlight clips in this drama.
Speaking of which, he is still eating his old book after so many years of co-authoring, no wonder the audience doesn't buy it.
No matter how thick the filter is, it will eventually run out one day.
Also, Yu Yang.
With a long face + a tiger's character, Yu Yang squeezed into the domestic comedy circle with these two tricks.
But I have to say that he really has nothing to look at, because everything is the same.
This is also the biggest illness of comedians at present, the image and character design in each work are similar, and watching it for too long will make people aesthetically tired.
And the above three comedians are not as natural as Uncle Jewel, it's a shame to say it, stop it as soon as possible!
03 Conclusion
Why are domestic comedies becoming less and less popular with audiences?
First, it is because the content is seriously homogeneous.
Nowadays, comedy works are basically copying the previous methods and methods, and you can see the shadows of several classics in one film, which is too clichéd, so the audience might as well go directly to review the classics.
The second is because there is a shortage of comedians.
There is actually no shortage of comedians in the entertainment industry, but young comedians such as Jiang Long and Zhang Chi have no room to show their full potential, and the comedy market is still occupied by the Mesozoic.
But the comedy ability of Xiao Shenyang, Jia Bing and others is in the eyes of the audience, and over time, everyone can't mention any nature.
Therefore, the key to domestic comedy is the word "new".
On the one hand, it is necessary to innovate the way of comedy performance, and on the other hand, it is necessary to welcome newcomers and give young people more opportunities, because laughter also needs to keep pace with the times.
At present, "Spending Money at the End of the Road" is still in theaters, I don't know if this movie has a laugh that pokes your laughter?
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