Long white commentary: Let the positive energy jump up, let the main melody sing out

Recently, the anti-fraud version of "Flying in the Sky" filmed by the Changchun Municipal Public Security Bureau Station Front Branch became popular on the Internet, and the "post-95" policemen from the Changchun Municipal Public Security Bureau Station Front Public Security Administration Branch filmed a short video to publicize anti-fraud related knowledge through singing, dancing, rap, song adaptation and other forms, which aroused widespread concern among netizens. The popular network is because it has created the charm of the network; netizens pay attention to it because it has captured the hearts of netizens. The anti-fraud version of "Flying in the Sky" became popular on the Internet: let the positive energy jump up and let the main melody sing out!

Keep the integrity and innovation, let the positive energy jump up. In propaganda work, it is necessary to master new knowledge, develop new fields, broaden new horizons, and enhance new skills. To be upright is to keep the correct bottom line, and innovation is to learn to take "new" as the pen and wield a vivid animation. The "post-95" policemen, through singing, dancing, rap, song adaptation and other forms, shoot short videos to publicize the relevant knowledge of anti-fraud, which is to keep pace with the times in publicity means, meet the characteristics of people's psychological needs, and let positive energy fashion "jump", three-dimensional, image, vivid, and will inevitably be able to fashion into the hearts of the masses. This is more effective than simple administrative orders, open-book examinations, task indicators and other "persecution learning methods", and it also enhances the image, improves the overall efficiency, and lets the positive energy go into the heart with the "jump".

Tell a good story and let the main melody sing. Telling meaningful things interestingly is the basic principle of telling a good story. How to tell it interestingly? "Interesting" comes from the excitement of the recipient, and if you grasp their excitement, you can create "interesting". Love to sing, love to listen to songs, is the common nature of people, because "singing" can make people open-minded, because "song" can make people happy. Singing the main melody can make the main melody resonate with people in joy. The relevant knowledge of anti-fraud is compiled into songs, sung out, so that people can remember the anti-fraud knowledge in listening to songs and consciously learning to sing, which can be described as a double effort.

Vivid and vivid, let the publicity be beautiful. In propaganda work, first, it is necessary to proclaim the truth and values; second, it is necessary to convey the truth and invigorate the values. The former is content and the latter is form. The content should be constantly enriched, more abundant, and keep pace with the times; the form should be constantly innovative and have the personality of the times. The content is vivid, the form is vivid, and the propaganda is beautiful, so that the masses can love to see, listen, and learn, and can they consciously practice it, thus forming a propaganda effect. On October 24, "CCTV Network Quick Look" quickly captured this hot spot, and after its report, the attention of the short video further heated up, and for a time there were Weibo hot searches such as "Changchun public security on CCTV hot search" and "'post-95' anti-fraud video out of the circle". Some netizens commented: "The style of post-95 police officers has changed as soon as they take up their posts." CCTV hot search, Weibo hot search, netizen comments, anti-fraud knowledge will inevitably sneak into the night with the wind, moisturizing things silent.

To do a good job in propaganda work, we must be highly skilled and require real innovation. Only by finding the entry point and focus point of the work, planning according to the situation, moving in response to the situation, and following the trend can we directly reach the masses, reach the hearts of the people, sing the main melody, and strengthen the positive energy. It is understood that the police officers who appeared in "Sky Flying" are all "95" or even "post-97", and before this "out of the circle", they have created a number of anti-fraud videos and songs. Using the achievements of the information revolution and modern network technology, we should make the mainstream public opinion propaganda bigger and stronger, so that the positive energy can jump up and the positive energy is stronger; let the main melody be sung, and the main melody is higher. (Yin Jianguang)