May 1st not only ushered in the workers' festival, but also marked the beginning of our high-profile May Day movie war.
In the cinema, the faces of the audience are filled with excitement and anticipation, and they gather here from all directions, just to find that escape from reality on the big screen.
With five consecutive days of vacation, this period is often a golden opportunity not to be missed in the film industry.
However, this year's situation does not look too rosy.
Even the leading figures in the media industry are predicting that there may not be a single film that will break the 1 billion mark at the box office this year.
This is undoubtedly a heavy blow to the film industry, especially in this era of growing digital entertainment.
Movie theater halls are no longer as bustling as they used to be, and audiences seem to prefer to play from the comfort of their own homes rather than walk into the ornately decorated screening rooms.
At the beginning of the screen, the audience for the premiere on the first day of the holiday seemed unusually empty, and the box office was deserted to tell a fact:
This time this world of light and shadow failed to ignite the spark of anticipation in people's hearts, and the public's desire for movies seemed to have become dim at this moment.
"Peacekeeping Anti-riot Team" took the lead at the beginning, and the new film of Happy Twist counterattacked
At 23 o'clock in the evening of May 1, when the night light penetrated the clouds and illuminated the silent city, the mainland film market also ushered in a new day.
Among the many films, the three films "Peacekeeping Anti-riot Team", "Spending Money at the End of the Road" and "Spy Playing House Codename White" are like three dark horses, galloping on the box office arena and competing for the leading position.
The leading "Peacekeeping Anti-riot Team" has far exceeded expectations, and in just 23 hours of running time, it has already generated a staggering 136 million box office.
firmly occupies nearly one-third of the film schedule, and the total box office proportion has exceeded one-third of the mark.
This film, which has never had a warm-up for screening, has directly stepped into the spotlight of the premiere.
The joining of traffic stars has added endless brilliance to it, making it reap remarkable results on the day of the premiere.
Audiences flocked to the theater to get a glimpse of the work.
Although some critics tend to consider the work as an offshoot of Operation Red Sea, it is only 80 minutes long.
But it is undeniable that the quality challenge it faces is a difficult problem that cannot be ignored.
Therefore, the enthusiasm of fans seems to be high at the moment, but to judge whether this enthusiasm can be maintained in the long term, we need to continue to pay attention and observe.
Look at "The End of the Road", a movie carefully planned by Happy Twist, which has shown an amazing ability to attract money since the day of its premiere.
In just one day, the box office number soared to 86.4 million, accounting for 15% of the film scheduling rate, and the competition with "Spy Playing Family Codename White" is extremely fierce.
However, this is only the beginning of the story.
Although the film did not perform well at the time of screening, it unexpectedly achieved a huge reversal on the opening day.
Starring Jia Bing and Xiao Shenyang.
plus the first female director of Happy Twist and versatility, Wu Rina.
She not only wrote and directed herself, but also took the entire production to a new level, making the film full of Happy Twist's unique humorous style.
From the point of view of the route, the film tries to replicate the success of "This Killer is Not Calm" during the previous Spring Festival.
As for "Spy Playing Family Codename White", in just one day, its light illuminated the sky of the box office, with a score of 57.12 million.
The 14.8% film scheduling rate proves its infinite charm and attractiveness.
Since the release of the highly anticipated film on April 30, it has been gaining momentum and quickly spreading among audiences.
Two days is just a short weekend for most people, but for this movie, it is a miracle that has created more than 93.41 million box office.
Previously, the film had already grossed $62.3 million overseas, and its performance in the mainland market is likely to be a key driver of its global box office.
Yang Mi's new work is cold at the box office, and it may be difficult to recover the cost
Of course, in addition to the above, there are also a variety of films competing to bloom, bringing a colorful visual feast to the audience.
Imagine if Howl's Moving Castle and The Pigman Movie were two contestants with two stars competing at the box office.
Then they are undoubtedly the most dazzling presence on the field.
The two movies seemed to take out a lot of gold coins from the audience's pockets like "magic", and they became smiling tigers on the box office charts, leaving other movies in the dust.
However, the three works of "The Siege of the Kowloon Walled City", "There Is No Thing That Can't Be Solved by a Hot Pot" and "Journey Through the Moon" are now in a challenging situation.
First of all, "The Siege of the Kowloon Walled City" adopted an ingenious marketing strategy, that is, a limited screening for nearly a week.
This strategy is intended to emulate the marketing approach taken in the film "In the Octagon Cage" starring Wang Baoqiang.
However, despite the hopes of the planners, this strategy was far from paying off and failed to make waves in the minds of the audience.
This movie was like a chicken blood when it was screened, and it earned 81.5 million yuan, making people think that this is the next box office myth.
But who knows, the good times will not last long.
It was only a day after May 1, and the box office results of the premiere were released, and it was only 50.59 million, which is not even a fraction.
It only accounts for 12.2% of the total box office.
It's really a picture at the beginning, and the ending is all about mush.
However, don't underestimate the 50.59 million, plus the efforts of other times, the total box office still touched the edge of 136 million, which can be regarded as decent.
In addition, the movie "Journey Through the Moon", with a box office of 16.66 million in its premiere, occupies a small cake in the entire market.
The film schedule accounted for 8.7%, and the box office accounted for 4%.
This is an exciting achievement for a production team with good intentions but limited funds.
Imagine that the characters played by Zhang Zifeng and Hu Xianxu are a young couple who are forced to become "experts in long-distance love".
Their daily life is like a marathon, except that the end stop is each other's arms.
Whenever the holidays come, the two of them are like two couriers who are not afraid of being late, shuttling through the streets of the city, or flying halfway around the world.
Just to seize those precious moments together.
It's not just a movie, it's more like a long-distance survival guide.
However, despite the film's accolades, it's not your typical comedic romance, so it's limited in the audience it can attract.
It would be a very good achievement if the film could surpass 100 million at the final box office.
As for the movie "There is No Thing That Can't Be Solved by a Hot Pot", it seems to be powerless among the many films in the May Day Golden Week.
Within a short day of its premiere, it barely debuted with a box office score of 18.74 million, which accounted for only a small share of 4.5% of the overall box office.
Even with the blessing of powerful superstars like Yang Mi and Yu Qian, the performance of this film in the market is still suffocating.
Its influence has not been boosted by the brilliance of the star, on the contrary, even the impact of the fledgling young actors in "Journey Through the Moon" is not as great.
Previously, in theaters across the country, the film was in full swing, and the audience stepped into the theater with great expectations.
Hope to find an escape from reality on the silver screen.
However, despite the good reviews from critics and the enthusiastic response from audiences, this enthusiasm did not translate into a significant increase at the box office.
As of now, the total box office is only 35.3 million, which is undoubtedly a heavy blow to a work that has invested a lot of money.
The main problem is that the film is too obsessed with creating a flawless, high-end image.
"There is nothing that can't be solved by a hot pot" consists of only two scenes and a few characters, although the production cost is as high as 100 million.
But most of the money seems to be mainly used to pay the actors.
And the director probably wants to cast a film that can be compared to an immortal work like "This Man is from Earth".
A lot of passion and energy was put into creating an equally compelling story.
However, no matter how hard you try, the results always seem to be unsatisfactory, as the overall plot unfortunately falls into those tedious and repetitive plot patterns.
Although Yang Mi and Yu Qian tried their best in acting, this was not enough to cover up the lack of texture brought about by the low-cost production of the movie.
The audience can still feel this clearly.
Judging from this competitive film market alone, the box office prospects of this work are not optimistic about the industry.
It is expected that it will be difficult for its box office to reach the impressive 100 million level, and if it wants to successfully recover its cost, I am afraid it will also need to overcome many difficulties.
So, during the comfortable May Day holiday, I wonder which movie you will choose to watch?