On the afternoon of April 30, Huawei's internal personnel adjustments will show that Yu Chengdong will serve as the chairman of the terminal BG, and He Gang, the former chief operating officer of the Huawei terminal BG, will take over as the CEO of the Huawei terminal BG.
According to people familiar with the matter, Yu Chengdong's resignation as CEO of Huawei's terminal BG is a normal adjustment. "Let Yu Chengdong have more energy to create high-quality products for consumers. ”
Prior to this change, Yu Chengdong was Executive Director of Huawei, CEO of the Device BG, Chairman of the Intelligent Vehicle Solution BU, and Director of the Intelligent Device and Intelligent Vehicle Components IRB.
It is reported that in Huawei's internal structure, there was no position of chairman of the terminal BG. It is likely that Huawei created a new position for Yu Chengdong. As for Yu Chengdong's new trends, Huawei has not officially revealed it to the public.
Born in 1969, Yu Chengdong graduated from Northwestern Polytechnical University with a bachelor's degree and a master's degree from Tsinghua University, and joined Huawei in 1993.
At Huawei, Yu Chengdong has served as Director of 3G Products, Vice President of Wireless Product Marketing, President of Wireless Product Line, President of European Region, and President of Strategy & Marketing.
Yu Chengdong has served as the CEO of Huawei Device Company for nearly 13 years since 2011.
He Gang, who took over Yu Chengdong this time, has always been his old "partner". In the previous Huawei terminal press conferences, Yu Chengdong and He Gang often appeared together.
He Gang joined Huawei in 1998 after graduating from Xidian University with a master's degree in circuit and system design, and in 2012, he became President of Huawei Consumer BG Mobile Phone Products.
Since then, He Gang has served as the Chief Operating Officer of Huawei Device BG and the Director of the Sustainability Committee of Huawei Device BG, and has been a capable leader in the terminal business.
When it comes to Yu Chengdong, many people will think of his mantra "far ahead", just like when it comes to Lei Jun, many people will immediately think of "Are you OK?"
Yu Chengdong is a well-known "mouth cannon king" in the industry, giving people the impression of being open-mouthed and full of words.
Within Huawei, there has been controversy over the route of building a car. Ren Zhengfei and Xu Zhijun adhere to the "don't make cars" route and are very cautious about the car business, while Yu Chengdong is more inclined to build cars.
Yu Chengdong once "complained" that the boss was "tied" to him in the car-making business, saying that the boss only let him do car work in his spare time.
Due to the sharp decline in shipments of Wenjie Automobile in the first half of last year, coupled with the personnel changes in the automobile business and the turmoil of the Wenjie car logo, Yu Chengdong was once questioned.
When Wenjie "came back to life" with M7 and Huawei mobile phones relied on the Mate60 series to "fully return", Yu Chengdong truly explained what it means to "cross the Ten Thousand Mountains".
As the helmsman of Huawei's two major businesses, mobile phones and automobiles, Yu Chengdong fought a turnaround battle in the second half of 2023, and also drove the mantra of "far ahead" out of the circle.
It is reported that Huawei has issued a "ban" internally. It is rumored that Ren Zhengfei gave Yu Chengdong a "ban" within Huawei, and fined 10,000 yuan for every more mention of "far ahead". However, Yu Chengdong denied the matter.
Yu Chengdong no longer mentioned "far ahead" at the recent press conference, but used the words "leapfrog performance" and "ceiling" in some expressions, which made some netizens feel unaccustomed.
A few more words
In the past few days, the Huawei Wenjie M7 that has attracted public attention has caught fire, resulting in a serious traffic accident in which 3 people were killed, and the questions of the family have also aroused public opinion, and it has also made Huawei fall into the question of excessive publicity.
The accident has reminded all car companies in the industry that irresponsible excessive publicity and bragging marketing often cost consumers their lives, and manufacturers will also suffer backlash.