A few days ago, the state issued the "Implementation Rules for Automobile Trade-in Subsidy", which provides a one-time replacement subsidy of 10,000 yuan to users who scrap fuel or new energy passenger vehicles and purchase new energy passenger vehicles. BYD Dynasty quickly responded to the national call for car trade-in, and followed up with the launch of the "Low Electricity than Oil, Glory Attack" limited-time courtesy activity, so that the subsidy rights and interests were further increased. The BYD Dynasty replacement subsidy, covering a rich product matrix and bringing generous exclusive benefits, will strongly promote the replacement of old cars and help all car users upgrade and renew.
Specific to the model, Qin PLUS Glory Edition and Champion Edition, Song Pro DM-i Glory Edition and Champion Edition can enjoy the discount of 5000 yuan for the replacement of the brand model and 2500 yuan for other brand models; Yuan PLUS Champion Edition and Yuan UP two subsidies are 4000 yuan and 2000 yuan respectively; Song L provides subsidies of up to 8000 yuan and 7000 yuan respectively; and the subsidies for all models of Hantang are 8000 yuan and 6000 yuan respectively. (Details are shown below)
At the same time, BYD Dynasty simultaneously launched exclusive financial gifts: minimum 0 down payment, 12-60 arbitrary loan term, 40% down payment for 24 installments with 0 interest, 50% down payment, 50% final payment, 1 year 0 interest and 0 monthly payment. There are three financial policies that consumers can freely choose according to their needs. With the blessing of replacement gifts and financial gifts, BYD Dynasty can replace up to 18,000 yuan, and users can choose one of 0 down payment, 0 interest, and 0 monthly payment at the same time.
At present, the strategic layout of Dynasty products is "2345": it has two product matrices of EV+DM, covering three categories of sedans, SUVs and MPVs, four major market segments of A0, A, B, and C, and the IP of the five dynasties of Han, Tang, Qin, Song and Yuan, covering the price range of 8-300,000 yuan, with a wide range of product layouts to meet the needs of more diversified different consumer groups. Since the beginning of this year, Dynasty has taken the lead, relying on the strategy of "electricity is lower than oil" to achieve "Glory 9 consecutive strikes", comprehensively subverting the joint venture fuel plan, and speeding up the process of oil to electricity in China's auto market.
BYD Dynasty will effectively promote fuel vehicle owners to replace new energy, accelerate the process of market change, gradually increase the penetration rate of new energy, and also contribute to the end of joint venture fuel.