Recently, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in", proposing four major actions such as consumer goods trade-in and recycling, supporting household appliance sales enterprises to carry out trade-in promotional activities with production enterprises and recycling enterprises, and giving preferential treatment to consumers who exchange old household appliances for energy-saving new household appliances.
The hazards of old household appliances mainly include the following aspects:
Circuit short-circuit: When a home appliance is used for too long, the circuit may deteriorate, resulting in a short circuit and increasing the risk of fire.
Risk of electric shock: The wiring and components of old household appliances may deteriorate, resulting in leakage and increasing the risk of electric shock.
Reduced efficiency: Over time, the efficiency of refrigeration, heating, etc., of household appliances will decrease, resulting in increased energy consumption and higher electricity bills.
Health risks: Old household appliances may breed bacteria and mold, affect the health of the home, and pose a threat to the health of users, especially the respiratory system and skin health.
Environmental pollution: Some household appliances may contain harmful substances such as lead and mercury, which may lead to the leakage of these substances and cause serious pollution to the environment and human health.
Safety hazards: Old appliances may spontaneously combust or explode, especially those that are beyond their safe service life, and there are greater safety risks.
As a big country brand with a market value of 100 billion yuan, TCL takes the initiative to take responsibility and actively respond to the government's call, in order to allow consumers to enjoy the latest products at affordable prices, TCL has carried out a nationwide trade-in action with the theme of "rejuvenating the season and playing big", and put forward five major trade-in upgrades (quota upgrades, service upgrades, product upgrades, network upgrades, and category upgrades) to solve consumers' pain points in an all-round way.
Credit upgrades
In 24 years, TCL headquarters has been operating in the form of subsidies, increasing the amount of replacement subsidies, implementing the dual subsidy policy of old machine valuation + manufacturer concessions, as long as consumers have old machines at home, they can enjoy subsidies for old machines and TCL factory subsidies, and the double subsidies of real money give back to consumers!
Product upgrades
In terms of products, TCL focuses on energy-saving home appliances and vigorously subsidizes low-energy efficiency products. It provides consumers with more large-size and large-capacity green home appliances that have been selling well in 24 years, including the 2024 picture quality ceiling TV X11H that won the AWE Gold Award, the ultra-thin zero-embedded series of large-capacity refrigerators that are widely welcomed by the market, and the washing machine with industry-leading cylinder diameter.
Service upgrades
Recycling is important as a front-end support for trade-in. On the recycling side, mainland consumers still rely mainly on offline recycling stations and mobile recycling points. Therefore, whether it can be recycled at home, who will recycle, is directly related to the consumer trade-in consumer experience, TCL upgrade service, users only need to pay attention to the "ten to home" public account and click "I want to place an order" in the "old home appliance recycling", you can easily enjoy the old machine discount service, if the user intends to change the product, you can also go directly to the store to choose your favorite home appliances, no need to worry about the cumbersome replacement process.
Network upgrades
In order to solve the problem of home appliance recycling in remote areas, TCL, as a one-stop trade-in platform, covers 34 provinces, municipalities and autonomous regions across the country, providing old collection services for remote areas. Ensure that consumers in all regions of the country can easily participate in the trade-in activities.
Category upgrades
In order to lower the threshold for the majority of consumers to participate in the activity, this trade-in action introduces a cross-category participation policy of 5 categories: TV, refrigerator, washing machine, air conditioner, and door lock, so that consumers can enjoy subsidies in an all-round way!
Since March this year, the event has received an enthusiastic response across the country, attracting more than 100,000+ users to participate. Thanks to the promotion of trade-in activities for the benefit of the people, TCL has achieved a significant increase in sales of all categories, with a sales increase of 152% compared with February, Mini LED sales increased by 177%, fresh air air conditioners increased by 239%, thin-embedded refrigerators increased by 205%, washing machine sales increased by 142%, and sales of large-screen cat-eye smart locks increased by 120%.
TCL's trade-in action continues to carry out, with generous subsidies to help users replace new home appliances, and at the most affordable price, so that consumers can enjoy more quality-price products.