With the arrival of the May Day Golden Week, the major new power car companies in the new energy market have also released monthly delivery data as scheduled. Among them, Hongmeng Zhixing continued to be the monthly sales champion of the new power brand, with a total of 29,632 vehicles delivered in April.
In fact, it is not surprising that HarmonyOS Zhixing once again won the monthly sales champion. Since entering 2024, with the market performance of a number of models in the world, Hongmeng Zhixing has firmly occupied the position of the sales champion after achieving the ideal of overtaking the former new power brand sales hegemon.
According to the data, in the first quarter of this year, the sales volume of Wenjie was as high as 85,800 units, a year-on-year increase of 636.27%. And in April, with the continuous increase of the production capacity of the M9, as well as the re-release and high-speed delivery of the Zhijie S7, it is normal for Hongmeng Zhixing to win the monthly sales championship again.
From the top to the first, the M9 reshapes the new pattern of the luxury market
Take a peek and know the whole leopard, see a leaf and know the late autumn. Through the hot sales of the HarmonyOS Zhixing series, we can see that China's high-end luxury car market is now being reshaped.
In the long history of China's auto market, the high-end luxury car segment has long been dominated by overseas brands such as BBA. However, with the rise of new energy vehicles and the rapid development of intelligent technology, this pattern is being completely rewritten. As a leader in the new era, HarmonyOS has not only successfully entered the high-end market, but also firmly occupied the leading position in this field with its excellent product strength and innovative technology.
In particular, Hongmeng Zhixing's flagship model, Wenjie M9, has become a new benchmark for the high-end market of more than 500,000 yuan. Since its launch, it has surpassed 70,000 units in just three months, a feat that is rare among traditional luxury brands. In the past April, the sales volume of the M9 reached an astonishing 13,391 units, far surpassing traditional luxury brands such as BBA, and once again topped the sales list of China's luxury car market. This not only demonstrates the strong strength of Hongmeng Zhixing, but also marks the emergence of Made in China in the field of top luxury cars.
At present, the automotive industry is experiencing a historic transformation from fuel vehicles to new energy vehicles. Under this general trend, more and more consumers have begun to use Hongmeng Zhixing as the first choice for the transformation from traditional fuel vehicles such as BBA to new energy vehicles. Although BBA's brand power and sense of luxury cannot be ignored, in the new era of smart cars, consumers have a clearer concept of consumption, and pay more attention to the level of intelligence and the real experience brought by technological innovation. As industry boss Zhou Hongyi said: "In the new energy era, we pay more attention to the crushing advantage of technology, and this is intelligence." This point of view speaks to the voice of today's consumers.
The success of HarmonyOS Zhixing, especially its flagship model Wenjie M9, is not only a major breakthrough for Chinese brands in the field of new energy and intelligence, but also a microcosm of the rise of China's automotive industry.
The three realms are full of strength to help Hongmeng Zhixing sit firmly on the head
Huawei has always insisted on not making cars, and has helped car companies build and sell good cars. As we all know, Huawei empowers the automotive industry with three models: parts, Hi mode, and smart car mode, and HarmonyOS is a strategic upgrade of Huawei's smart car model, which perfectly combines Huawei's more than 30 years of technical accumulation in the ICT field with Huawei's excellent experience in quality control, sales service, and brand marketing accumulated in the consumer business over the past 10 years, to help partners achieve business success.
So compared with its friends, how can Hongmeng Zhixing make so many popular models and successfully rewrite the pattern of China's high-end luxury market. In the author's opinion, this is because under the leadership of Huawei, HarmonyOS Zhixing has independent and controllable intelligent technology hard power, a continuously expanding rich product matrix, and a comprehensive integration ability that cannot be matched by friends.
For example, when Huawei's intelligent driving competitors were still discussing the number of open cities, Huawei had already abandoned the concept of "open cities" and took the lead in entering the "era of no maps", realizing that the whole country has a road to open up. and the HarmonyOS intelligent cockpit, which is known as the ceiling of the industry, allows users to enjoy the ultimate smooth experience of "hand-eye-palm" integration. In addition, HarmonyOS also has the strongest OTA capabilities in the industry, which can ensure that the user experience continues to improve.
The second is product strength, Hongmeng Zhixing currently has a rich product matrix with the "Three Realms" as the core, and the models in various price segments are fully in line with the actual needs of users. For example, the new M5 equipped with Huawei's ADS 2.0 high-end intelligent driving system and lidar as standard, the Zhijie S7 equipped with the Tuling intelligent chassis, and the new king of more than 500,000 levels of the M9. As well as the third world officially unveiled at the Beijing Auto Show, Hongmeng Zhixing's first executive-level luxury flagship sedan Xiangjie S9, will also form a "double 9" flagship combination with the M9 to jointly impact the luxury car market above 500,000 levels. It is worth mentioning that Hongmeng Zhixing is still expanding, and more "circles" will join in the future, and will jointly create more and better smart electric vehicles.
Whether it is the product definition capability based on user experience, high-end brand marketing experience, or the leading quality management system, IPD R&D management process and intelligent manufacturing strength, these are the unique features of HarmonyOS Zhixing's unique automotive technology ecological alliance, which is a place that other friends cannot learn and replace, and it is also one of the confidence for HarmonyOS to continue to win the sales championship.
Write at the end
In general, Huawei's unique business model of Hongmeng Zhixing has formed two major model lines of SUVs and sedans by empowering car companies through the full-link empowerment of car companies, and has become a "hot model manufacturing machine" in China's auto market by virtue of various "world" series. Perhaps it is precisely because of this difference that HarmonyOS has the ability to rewrite the pattern of China's high-end luxury market, and also makes consumers realize that "the real luxury is not in the brand logo, but in a safer driving experience and a more intelligent driving experience".