From 2015 to 2019, in the past 5 years (2020 due to the epidemic, there is no Qingming file, not in the statistics) The Box Office of qingming has always hovered at five or six billion yuan. Compared with the box office performance of six or seven billion yuan in the Spring Festival file, the presence of the Qingming file has not been very strong. Because of this, the origin of the Qingming file does not have a specific clear time. However, "Wolf Warrior", released in the Qingming file in 2015, is an important node. Because as a military theme action film, "Wolf Warrior" has not been optimistic before its release, this type of domestic film has not achieved success at the box office before, but the film won 183 million yuan at the box office in the Qingming file, becoming the box office champion of the period, and finally received 545 million yuan at the box office. Based on this encouragement, this led to the birth of "Wolf Warrior 2", which was later the box office champion in mainland film history.
"Wolf Warrior", released in the Qingming file in 2015, won 183 million yuan at the box office during this period.
According to the professional version of the lighthouse, the Beijing News sorted out the relevant data of the mainland Qingming file in 2015-2019 and the past 5 years, and sorted out the market changes of the Qingming file in the past 5 years, such as the total number of scenes from 463,000 in 2015 to 1.099 million in 2019, which actually reflects the exponential expansion of the number of mainland screens.
(Note: The main data in the article comes from The Lighthouse Pro Edition)
【Type】
Action movies are the mainstay, and animated thrillers are quantitative and qualitative
In the past 5 years, the Qingming file, the genre is not rich, there are fewer romances and comedies, and action movies are the main genres, such as "Wolf Warrior", "My Secret Agent Grandpa", "Extraordinary Mission", "Kidnapper", "Bursting Silence", "Anti-Corruption Storm 4", etc., which have become the main box office contributions.
"Anti-Corruption Storm 4" is the box office champion of the Qingming file in 2019.
Cartoons have become a genre that is never absent from the Qingming file, and at least one animation film is released every year. 2015's "Invincible Little Flying Pig", "Magic Story", 2016's "Space Panda Hero Returns", "Moore Manor 3", 2017's "Ice and Snow Battle", 2018's "Ice Queen 3", "Cat and Peach Blossom Garden", 2019's "The Adventures of the Frog Prince", "Mai Du and My Mother" (re-screening) "Kung Fu Four Heroes: Forever Breaking into the Dungeon".
However, although there are many of these animated films, most of them are relatively rough, and the lowest box office is "Kung Fu Four Heroes: Forever Breaking into the Underground Palace", which only has a box office of 2.46 million yuan, and the highest box office is "Ice Queen 3", which earns 74.18 million yuan at the box office. This year's Qingming file also has three animated films "Journey to the West: The Rebirth of the Demon King", "The Fantastic Adventure of the Little Mermaid" and "Adventures in a Strange World" to meet the audience.
In the past 5 years, thrillers have also become regulars. 2015's "Three More Garages", 2016's American film "Spirit Puppet Contract", 2017's "White Paper Girl in the Wraith Dormitory", 2019's "Guardian spirit". These movies obviously want to cater to the atmosphere of the Qingming file, but these low-quality thrillers are too careless, and the word-of-mouth box office is fully collapsed, "Three More Garage" Douban score 3.3 points, box office 7.94 million yuan; "The White Paper Girl of the Wraith Dormitory" Douban score of 2.1 points, box office 2.67 million yuan; "Shou Ling" Douban score of 3.7 points, box office 3.36 million yuan.
The sci-fi action film "Ready Player One" is the box office champion of the Qingming file in 2018.
What films do Qingming audiences like to watch? Judging from the box office champions of the Qingming file in the past 5 years, strong genre films are the most popular with the audience. "Wolf Warrior" is a military action movie, "My Secret Agent Grandpa" is an action movie, "King Kong: Skull Island" is an action adventure movie, "Ready Player One" is a science fiction action movie, and "Anti-Corruption Storm 4" is an action crime movie, all of which are well-made and well-defined commercial films.
In the past 5 years, the film has been released in the Qingming file
In 2015
Domestic films: "Wolf Warrior", "Let's Get Married", "Crazy Talk", "Stormtrooper", "Three More Garages", "Invincible Little Flying Pig", "Highway Beauty"
Imported Films: "The Magic Story"
Co-production: "The Legend of the White Ghost"
In 2016
Domestic films: "My Secret Agent Grandpa", "Hotpot Hero", "Brother Sleeping on My Top Bunk", "Space Panda Hero Returns", "Uninvited Guest", "Moore Manor 3", "Xuanyuan The Great"
Imported Film: "Puppet Contract"
In 2017
Domestic films: "The Dedication of Suspect X", "Extraordinary Mission", "Kidnapper", "There is no end", "The White Paper Girl of the Wraith Dormitory"
Imported Film: "Ice Battle"
In 2018
Domestic films: "Ice Queen 3", "Bursting Silent", "Cat and Peach Blossom Garden", "Strange Flowers", "Knives in Clear Water"
Imported Film: "Starting Line"
In 2019
Domestic films: "Anti-Corruption Storm 4", "Cloud Made of Rain in the Wind", "The Adventures of the Frog Prince", "Mai Du and My Mother" (re-screening), "Guardian Spirit", "Kung Fu Four Heroes: Yongchuang Dungeon", "Source Rainbow", "Legend of the Chief"
Imported film: Thunder Shazam! 》
【This year's Qingming file】
Imported films are absent, but "Godzilla" has staying power
From 2015 to 2019, every year there is an imported film released in the Qingming file of the mainland, and in the past 5 years, belgium's "Magic Story", the United States' "Puppet Contract", Canada's "Ice and Snow War", India's "Starting Line" and the United States' "Thunder Shazam!" have been introduced. Only in the 2021 Qingming file, imported films are absent.
Although there are no new imported films released in the Qingming file in 2021, the box office momentum of the Hollywood import blockbuster "Godzilla vs King Kong", which has been released for a week, is still not to be underestimated, the film was released for 4 days, the box office broke 500 million yuan, the ability to absorb gold can be seen, and even the possibility of re-dominating the Box Office Champion of the Qingming File.
"Godzilla vs King Kong" has a lot of box office momentum.
In fact, in the past 5 years, there have been two similar situations in the Qingming file. The first was in 2017, the Sino-US co-production "King Kong: Skull Island" was released a week before the Qingming file, and won 215 million yuan at the box office in the Qingming file, becoming the box office champion of the Qingming file that year; the second time was the 2018 Hollywood blockbuster "Ready Player One" was released 6 days before the Qingming file, and with good word-of-mouth box office continued to exert force, it won 370 million yuan in the Qingming file in three days, becoming the box office champion of the Qingming file that year. This also makes the box office of imported films surpass domestic films in 2018, accounting for 86.4% of the box office. Judging from the market performance of imported films in the Qingming file in the past 5 years, although only one imported film is released during the period of the qingming file every year, the total box office of imported films in the Qingming file is not small.
In 2021, the Qingming file recommends >>> "sister" to see family affection, "demon king" family fun, and "The eleventh time" to see the face
Beijing News reporter Teng Chao
Edited by Huang Jialing Proofreader Li Lijun
Source: Beijing News