In order to help Shandong enterprises "go global", the Shandong Provincial Council for the Promotion of International Trade held a provincial trade promotion work conference at the beginning of the year, formulated the "1155" work plan, closely focused on the main line of "opening up the international market", gave full play to the functional advantages of connecting government and enterprises, integrating internal and external, and smoothing supply and demand, and used the power of the province's system to do a good job in a series of market development actions such as "Shandong Trade Promotion Overseas Tour", and led nearly 300 enterprises in 16 cities to "go to sea in five groups" in the first quarter to carry out economic and trade negotiations, display Shandong's good products, and promote a series of trade and investment intentions and achievements. Recently, the Shandong Provincial Council for the Promotion of International Trade conducted a questionnaire survey in the first quarter to further understand the development status and needs of foreign trade enterprises, calibrate the focus and force of work, and continue to track and promote foreign trade enterprises to consolidate the results of their visits.
Emerging markets continue to expand their "circle of friends"
According to the questionnaire survey of more than 300 enterprises sampled by the Provincial Council for the Promotion of International Trade, Shandong's trade performance with emerging markets is active, and the vitality of new forms of foreign trade is highlighted. Since the beginning of this year, Shandong's emerging trade market has been active. According to the questionnaire survey, emerging markets such as ASEAN, the European Union, Africa, Latin America, and the Middle East accounted for a relatively high proportion of new orders in the first quarter.
On April 29, in the workshop of Shandong Guangcheng Plastic Industry Co., Ltd., located in Chengbei Industrial Park, Yishui County, Linyi City, with the roar of machinery and equipment, the production line ran at high speed.
"At present, about 80% of the orders in the first quarter have been completed, and some orders are being stepped up. Song Faxiang, sales manager of Guangcheng Plastics, said that there is currently an order from South Africa in production, and an order of $150,000 has been delivered in mid-to-late March, and there are still $90,000 of products to be delivered.
At the same time, in the warehouse of Jason Energy Technology Co., Ltd. in Laishan District, Yantai City, a truck carrying 5,500 meters of fiber-optic coiled tubing has been loaded and is about to be sent to ASEAN.
"This is a new order in the first quarter of this year, and the delivery has been completed today. According to Chen Baosheng, a sales support staff member of Jason Energy, this is a new demand and new order for an old customer in ASEAN this year, and it is expected that more new orders will be generated in the future. According to reports, in recent years, Jason Energy has actively explored emerging markets such as ASEAN, the Middle East, and Africa, and its products have been sold to the United Arab Emirates, Indonesia, Oman, Algeria, Nigeria, Malaysia and other countries.
A few days ago, the first quarter foreign trade report card released by Shandong also once again verified that Shandong's emerging markets are active and the trade "circle of friends" has expanded. In the first quarter, Shandong's imports and exports to ASEAN and the European Union maintained growth, and the growth of imports and exports to emerging markets was eye-catching. In the first quarter, Shandong's imports and exports to ASEAN and the EU were 159.6 billion yuan and 70.2 billion yuan respectively, an increase of 19.4 percent and 3.3 percent respectively. Imports and exports to emerging trade markets such as Latin America, Africa, India, and Central and Eastern Europe increased by 32.9%, 21.5%, 5.4%, and 19.5% respectively.
New business formats continue to help new development
The vigorous development of new forms of foreign trade is becoming an important force for Shandong to stabilize foreign trade, and its significance to the steady growth of Shandong's foreign trade is more prominent. According to the provincial council for the promotion of international trade's research report on the foreign economic and trade situation in the first quarter, more than 76% of enterprises will adopt new trade formats such as cross-border e-commerce, market procurement, foreign trade integrated service platform, overseas warehouse, and offshore trade in their import and export business.
Labeling, sorting and packing...... Walking into the warehouse of Weifang Shandong Wanji Cross-border E-commerce Co., Ltd., a stack of cosmetic mirrors and kitchen cabinets that have been packed are neatly stacked, waiting to be packed and sent to overseas warehouses abroad.
As a "senior player" in the Weifang cross-border e-commerce track, Wanji Cross-border not only sells self-operated products on platforms such as Temo, Amazon, South Korea Coupang, SHEIN, etc., but also is the only provincial-level cross-border e-commerce talent training and incubation institution in Weifang.
"Cross-border e-commerce business can account for more than 90% of the company's business. Guo Chunming, general manager of Wanji cross-border, said that in the first quarter of this year, the company has exported products worth more than 3 million yuan through cross-border e-commerce business.
"Cross-border e-commerce and foreign trade integrated service platforms are the two most commonly used forms of trade. Song Faxiang said that many of the company's customers are from the foreign trade comprehensive service platform to establish contact and win orders, among them, there is a customer from Cameroon, Africa, has now become the company's stable long-term customers.
And Jason Energy has already built its own overseas warehouse. According to Chen Baosheng, at present, the company has established its own overseas warehouse in the Middle East to serve customers in the Middle East. As a warehousing mode integrating customs clearance, final delivery, after-sales service, commodity display and other functions, overseas warehouse can shorten the time of cross-border transportation of products, reduce freight, and enhance customer experience and brand value, which is of great significance for the company's long-term development.
According to the data, in the first quarter, Shandong's cross-border e-commerce direct purchase exports increased by 92.5%, cross-border e-commerce overseas warehouse exports increased by 80.2%, and market procurement exports increased by 44.7%. In order to continue to promote the development of new forms of foreign trade, Shandong will implement cross-border e-commerce leapfrogging action this year, and cultivate 50 well-known cross-border e-commerce brands and 10 cross-border e-commerce trading platforms during the year to promote cross-border e-commerce to become bigger and stronger.
Overseas continue to weave a dense service enterprise network
A meeting with thousands of emails, to open up the market, more often need enterprises to "go out". According to the provincial research report on the foreign economic and trade situation in the first quarter, the contribution of old customers to new orders is the most significant, accounting for 59.63%, and foreign exhibitions also play an important role in obtaining new orders, accounting for 18.04%. Face-to-face economic and trade activities are an important channel for enterprises to obtain orders. In the survey, most companies said that they hope to participate in more diverse foreign economic and trade exchange activities.
"We started to develop the Kazakhstan market in April last year, but it was very difficult. Zhang Kai, chairman of Zaozhuang Zeneng Electric Power Engineering Co., Ltd., introduced, "To open up foreign markets, we are not familiar with the place, and foreign governments and enterprises are skeptical of us, and we are not trusting enough, so it is difficult to open up the situation." ”
The turning point came at the beginning of this year, when Zeneng Electric Power Engineering Co., Ltd. participated in the China's Shandong-Kazakhstan Zhambyl Economic and Trade Exchange Conference jointly organized by the Provincial Foreign Affairs Office and the Provincial Council for the Promotion of International Trade. "At the meeting, we had an in-depth dialogue with the government of the Zhambyl region of Kazakhstan and connected with relevant institutions in Kazakhstan. Zhang Kai said, "With the official endorsement, the other party's trust in us has increased, and the situation in Kazakhstan has suddenly opened." Zhang Kai introduced that the first batch of trade orders have been formed in Kazakhstan, with a total amount of about 5 million yuan, and the goods have arrived smoothly to achieve a breakthrough in opening up the international market "zero", and this trade cooperation has also provided a "Chinese solution" for Kazakhstan energy.
Not only in Kazakhstan, Zeneng Power Engineering has also made a breakthrough in the market in the Middle East. In March this year, the Shandong Provincial Council for the Promotion of International Trade organized a delegation to visit Saudi Arabia, the United Arab Emirates and Germany to hold economic and trade exchange activities. Zeeneng Power went to sea with the delegation, communicated with more than a dozen Saudi companies, and reached business agreements with three of them. "This visit to the Provincial Council for the Promotion of International Trade has yielded rich results, and we have obtained an order for the construction of power infrastructure, with a cooperation amount of about 200 million yuan. Zhang Kai said.
Not only Zaozhuang Zeneng Power, but also many enterprises that followed the Shandong Provincial Council for the Promotion of International Trade to negotiate have deep memories of the journey of going to sea to grab orders. In just 10 days, 16 participating enterprises in Binzhou have successfully signed or reached trade cooperation intentions worth 10 billion yuan across 3 countries and 4 cities, and plan to invest 500 million yuan. At the Saudi Arabia, the United Arab Emirates and Germany economic and trade matchmaking meetings, many enterprises such as Runze Logistics, Junan Xinhe Food, and Muyang New Energy have successfully signed trade orders.