laitimes

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

author:Watermelon Bunny x

As the May Day holiday approaches, the smoke of the film market is becoming more and more intense, and major filmmakers have shown their killer features, trying to show their style in this May Day file, which is known as the "screen feast". Different from the fierce competition in previous years, this year's May Day has shown unprecedented diversity and vitality, and it is also full of variables and challenges.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

First of all, let's talk about what are the "blockbusters" in this year's May Day. From the suspenseful and brain-burning "Lost City" to the blood-boiling "Glory of War", to the warm and affectionate "Harbor of Love", these films have different genres and styles, providing audiences with a rich variety of viewing options. Among them, "Lost City" has become a "must-see" in the hearts of many audiences with its intricate plot and exciting rhythm, "Glory of War" evokes people's resonance for their feelings for their home and country through real war scenes and heroic soldiers, and "Harbor of Love" has touched the hearts of countless audiences with its warm story and sincere emotions.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

However, despite their unique characteristics, the box office performance was not as enthusiastic as expected. Compared with "Endless Sky" released in the same period last year, this year's May Day films are a little powerless at the box office. This can't help but make people think: What is the reason for the weakness of the May Day market this year?

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

In my opinion, there are two main reasons for the weakness of the May Day market this year. On the one hand, with the increasing maturity of the film market and the diversification of audience tastes, the audience's requirements for the quality of films are getting higher and higher. In this context, if the quality of the film does not meet the audience's expectations, it will be difficult to attract the audience to the theater, even if it has great publicity and a luxurious star lineup. On the other hand, although the types of films in this year's May Day are diverse, there is a lack of a "head film" that can really lead the market. In the past few years, there have always been some large-scale productions and large-investment films that can become market leaders, and they have led the trend of the entire schedule with high box office and high reputation. However, in this year's May Day file, such "head films" rarely appeared, which led to the lack of a clear indicator in the market, and the audience became hesitant when choosing a film.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

However, despite the many challenges, there are still many highlights worth looking forward to in this year's May Day Film Market. First of all, as the demand for family movies continues to rise, more and more audiences choose to go into the theater with their families to watch movies. This change in the way of watching movies not only brings new opportunities to the film market, but also allows the audience to feel the warmth and companionship of family while enjoying the visual feast brought by the movie.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

Secondly, cartoons occupy a pivotal position in this year's May Day file. From "Adventure in the Fantasy Forest", which is loved by young audiences, to the childlike "Cute Pet Adventure", to the educational "Science Adventure", these cartoons are not only beautiful and moving, but also have distinct themes and edutainment, allowing the audience to spend a fulfilling and meaningful holiday in a relaxed and enjoyable atmosphere.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

In addition, the active participation of a number of film and television companies has also injected new vitality into this year's May Day. From established film and television giants to emerging production companies, they have launched their own unique films, bringing a rich and colorful viewing experience to the audience. These films are not only well-made and luxurious, but also have novel themes and diverse styles to meet the needs of different audiences. At the same time, the participation of these film and television companies has also promoted the prosperity and development of the film industry and injected new vitality and vitality into the film market.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

In addition to the quality and type of the film itself, there is another highlight worth paying attention to on this year's May Day, that is, the marketing strategies of the major filmmakers. In this era of information explosion, how to attract the audience's attention has become an important issue that major filmmakers need to face. In order to compete for market share, major filmmakers have offered various marketing methods, from trailer releases to star interactions to online and offline linkage promotion, etc., these marketing strategies not only improve the popularity and attention of the film, but also bring more benefits and surprises to the audience.

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging

To sum up, although this year's May Day film market is facing many challenges, it is still full of infinite possibilities. Whether it is a tense suspense film, a blood-boiling war film or a warm and touching romance film, the audience can feel the infinite charm of film art while enjoying the visual feast. At the same time, the rise in family demand for movies and the rise of cartoons have also brought new opportunities and vitality to the film market. Let's look forward to this May Day full of surprises and touches!

The pre-sale broke 65 million yuan!The 2024 May Day file where the head film was absent was a bit hanging