It is said that Yu Chengdong, the boss of Huawei's mobile phone business, is stepping down from the position of CEO of the terminal BG and replaced by He Gang. At first glance, it doesn't seem like a big deal, but if you think about it carefully, there is a way behind it. What's going to change?
First of all, let's take a look at the ins and outs of this. On April 30, some media reported that Huawei issued a personal personnel adjustment document on the same day, saying that Yu Chengdong would step down as the CEO of Huawei's terminal BG, but he would still remain as the chairman of the terminal BG. He Gang, the former chief operating officer of Huawei's terminal BG, took over as CEO of Huawei's terminal BG.
As soon as this news came out, the Internet exploded. Some netizens said: "Yu Chengdong, that's Huawei's mobile phone business, as soon as he steps down, will Huawei's mobile phone business be affected?" Some netizens also felt: "He Gang has always been Yu Chengdong's confidant, and his taking over as CEO should be able to continue the strategic direction of Huawei's mobile phones." "
In the face of these doubts and speculations, I am also quite curious. Let's take a look at what information is revealed behind this personnel change.
## Yu Chengdong stepped down as CEO of the mobile phone business, is he going to make efforts in smart cars?
Everyone knows that Huawei has made frequent moves in the automotive field in recent years. From the establishment of the intelligent vehicle solution BU in 2019, to the release of its first self-owned brand car in 2021, to the launch of several new models this year, Huawei's ambitions in the automotive field are not small.
Yu Chengdong has always been an important decision-maker in Huawei's automotive business. He is not only the chairman of the intelligent vehicle solution BU, but also the director of the investment review board (IRB) of intelligent terminals and intelligent automotive components, and has investment decision-making power in this business. It can be said that the future development of Huawei's automotive business depends largely on Yu Chengdong.
Indeed, for Huawei, the automotive business is too important. According to third-party data, the global automotive electronics market will exceed $300 billion in 2022, and it is expected to maintain an average annual compound growth rate of more than 10% in the next few years. As a technology company, Huawei has a natural technological advantage in the field of automotive electronics, and seizing this opportunity to diversify its business is the right strategic choice.
Therefore, this adjustment is likely to allow Yu Chengdong to concentrate on making the automobile business bigger and stronger. After all, automobiles are an important growth point for Huawei in the future, and it must be taken seriously.
## He Gang takes over, can Huawei's high-end mobile phone strategy continue?
Although Yu Chengdong stepped down as CEO of the mobile phone business, he still continued to be the chairman of the terminal BG and still had a certain say in this business. The newly appointed CEO He Gang also has high hopes that he can continue Huawei's strategic layout in the high-end mobile phone market.
In fact, He Gang has always been Yu Chengdong's most powerful assistant, and he has led the research and development of Huawei's two flagship series, the Mate and P, which have laid the foundation for Huawei's position in the high-end mobile phone market. Taking over as CEO this time, I believe that he will continue to adhere to this strategic direction.
Judging from Huawei's latest financial report data, despite the severe impact of US sanctions, the company's revenue and net profit still maintained a good growth trend. This is largely due to Huawei's persistence in the high-end mobile phone market and the hot sales of the new Mate 60 series.
Indeed, judging from Huawei's latest mobile phone products, the company is still sticking to the high-end route. For example, the Pura70 series, which was just released in March this year, is positioned in the high-end flagship market, equipped with Huawei's self-developed HarmonyOS operating system, and also uses industry-leading imaging technology.
In emerging markets, Huawei has not relaxed. For example, the Mate 60 series, which was released in August last year, and the nova 12 series, which were launched in December, are both mid-to-high-end products aimed at consumers in emerging markets.
Therefore, in the future, Huawei is likely to continue to maintain a high-end route in the field of mobile phones, make efforts in the mid-to-high-end market, and also increase its efforts to develop emerging markets. As the new CEO, He Gang has a heavy burden on his shoulders, which is to lead Huawei's mobile phone business to revitalize.
## What new trends does Huawei's personnel adjustment reveal about the company's development?
On the one hand, Yu Chengdong's resignation as CEO of the mobile phone business is likely to mean that he will devote more energy to the automotive business and expand Huawei's territory in this emerging field. On the other hand, He Gang took over as CEO of the mobile phone business, which is expected to continue Huawei's strategic layout in the high-end mobile phone market, and also increase the development of emerging markets.
Whether it is the automobile business or the mobile phone business, Huawei will continue to work the basis of its own and strive to occupy a place in the future development.
Indeed, as a technology company, innovation is Huawei's lifeblood. It is through years of continuous innovation in 5G, artificial intelligence, and operating systems that Huawei has been able to maintain good performance despite the harsh external environment.
This personnel adjustment is also a manifestation of Huawei's timely adjustment of its strategic direction in order to adapt to changes in the external environment. Whether it is in the automotive business or the mobile phone business, Huawei will continue to build on its existing strength and strive to occupy a place in the future development.
In general, although the personnel adjustment of Huawei's management looks normal, it reveals some new trends in the company's future development. Whether it is in the automotive business or the mobile phone business, Huawei will continue to build on its existing strength and strive to occupy a place in the future development.
As consumers, let's wait and see, and look forward to Huawei bringing more innovative products and services to bring more convenience and fun to our lives. At the same time, I hope that Huawei will continue to adhere to the path of independent innovation, occupy a place in the global technology competition, and make due contributions to the development of China's science and technology industry.
Finally, let's wish Huawei a smoother development path and more impressive results in the future!