Overview and importance of the local push industry
As a traditional and effective offline promotion method, local push has been widely used in the Internet industry in recent years. With the rising cost of online customer acquisition, this low-cost and efficient promotion method has become an important way for enterprises to expand users.
Local promoters communicate face-to-face with potential customers in places with concentrated foot traffic, such as shopping malls and subway stations, introduce products to them, and guide them to follow or download apps, so as to achieve the purpose of offline customer acquisition. Compared with online promotion, local promotion has the advantages of accurately targeting target customer groups, strong pertinence, and good communication and interactivity.
For Internet companies, local push is not only a powerful means to expand users, but also an important channel to improve brand awareness and collect user feedback. Many start-up companies will choose local promotion as the main promotion method at the initial stage. Even the leading Internet giants will regularly launch an army of pushes to divert traffic to their new products. It can be seen that it plays an important role in the Internet industry.
The local push industry has a low threshold, simple operation technology, free time, suitable for mass entrepreneurship and employment, and provides a large number of jobs for the society. Local push is not only an effective way for Internet companies to acquire customers, but also a sunrise industry with broad development prospects.
Push the top 10 promotion App platforms and high commissions to attract new price lists
Introduction to the top ten promotion App platforms
BD Bang
BD Bang is a resource-rich first-hand order receiving platform, which brings together the promotion information and channel cooperation resources released by enterprises in various industries. The platform has a special column for pushing projects, which is convenient for people to quickly connect with projects.
Ren Tuibang
As a veteran first-hand platform, Ren Tuibang has a wide variety of projects. The platform does not deduct the amount, and there is an online customer service to answer questions at any time, which is convenient to operate.
Let's push it
It is a 20-year-old order-taking platform with a high degree of user activity. The platform is operated in the form of BBS, and local promoters can exchange experiences with each other.
Push the community
The local push community is a first-hand order receiving platform with a large amount of interaction, where local push personnel can share their experiences and discuss industry trends.
U guest straight talk
There are a lot of high-priced local push projects gathered on U customer direct talk, which is very attractive to local push personnel who pursue high returns.
Short video platform
Due to the huge traffic, short video platforms such as Douyin and Kuaishou have also become an important position for local pushers to release promotional videos.
BD State public account
BD Bang official account is the leader of the local push industry, and has made a significant contribution to the new standardized development of local push and pull.
Worry-free
Xianchuang is a local promotion platform focusing on local life, social e-commerce and other fields, with great development potential.
Light creation preferred
As a veteran platform, Qingchuang Optimal has a rich source of tasks, a high level of commissions, and full of gold.
Official channels
Many large Internet companies will publish local push tasks on their official websites, which is the channel with the highest threshold but the largest task volume and amount, but the payment cycle is longer.
High commission to attract new promotion price lists
Game promotion
Quantitative commission for downloads: 3-5 yuan/copy
Quantitative commission for registration: 5-10 yuan/copy
Other customized commissions
E-commerce promotion
Quantitative commission for downloads: 2-4 yuan/copy
Effective registration commission: 5-15 yuan/copy
Newcomer courtesy commission: 10-30 yuan/person
The first order commission: 20-50 yuan / order
Financial management promotion
Quantitative commission for downloads: 5-10 yuan/copy
Account opening commission: 50-200 yuan/account
Commission for the first transaction: 50-300 yuan/transaction
Short video live promotion
Quantitative commission for downloads: 2-5 yuan/copy
Effective playback commission: 0.1-0.5 yuan/time
Novice task commission: 10-50 yuan/person
Other types of promotions
Quantitative commissions are project-specific
Generally 3-20 yuan/copy
The commission settlement method is usually weekly or semi-monthly, which is subject to the regulations of the platform or merchant. Local push personnel need to pay attention to avoid the risk of violations of laws and regulations, and choose formal channels to receive orders.
Push the development trend of the industry and the selection suggestions
With the continuous development of the Internet industry, the importance of local push as a traditional and effective means of offline customer acquisition has not diminished. On the contrary, in the context of high online customer acquisition costs, the value of local promotion is more prominent.
The local push industry will show the following development trends:
The degree of standardization has increased
With the regulatory authorities' heavy-handed rectification of violations of laws and regulations, practitioners and platforms in the local push industry will pay more attention to compliance management, and the industry ecology will become increasingly standardized and orderly.
The level of specialization has been improved
The local promotion personnel will no longer simply distribute leaflets and small cards, but master professional marketing skills and communication skills to improve the promotion effect. Local push companies and platforms will also provide more training support.
The degree of intelligence has increased
Emerging technologies such as artificial intelligence and big data will be more widely used in the field of local pushing, which will be used to assist in site selection, precise delivery, effect and other links to improve the accuracy and conversion rate of local push.
Diversification
In addition to traditional offline entity promotion, new local promotion models such as online live streaming and video pulling will also gradually emerge, providing more opportunities for local promotion personnel to make money.
Industry concentration has increased
Some leading local push platforms and companies will further expand their market share by virtue of their advantages in capital and resources, and the industry pattern will become increasingly concentrated.
For those who want to engage in local pushing, my advice is:
Choose formal local promotion platforms and projects, stay away from the gray area of violations of laws and regulations, and maintain the healthy development of the industry;
Learn more marketing and communication skills, improve professionalism, and create value for customers;
Pay attention to the development trends of the industry and grasp new opportunities to make money;
Maintain good professional ethics, abide by integrity, and consider the promotion target.
As long as we adhere to compliance management and keep pace with the times, the traditional industry of local push is still a vast world full of opportunities.