Meizu insiders call it "insider"! Polestar Phone released, 7388 yuan will you pay?
The Polestar Phone has been officially launched, and the price of this high-end and luxury AI flagship phone is 7,388 yuan, which is staggering. As an electric car brand of Polestar, Polestar Phone is deeply integrated with Polestar Cars and uses a minimalist design language that is consistent with the brand's style.
In terms of configuration, the Polestar Phone is only available in one version: 16GB of RAM + 1TB of storage, which is equivalent to the top-of-the-line configuration. It features a 21:9 ultra-narrow bezel flat display with a 91.5% screen-to-body ratio, and a triple rear camera combination that includes a 70mm telephoto, a 23mm main camera, and a 15mm ultra-wide angle. The fuselage is made of aluminum alloy middle frame, and the back is designed with glass etching, which has an outstanding overall feel.
The Polestar Phone is based on the Meizu 21 Pro, but with a new Android skin. According to some reports, Meizu insiders called it "insiders" and recognized the quality and craftsmanship of Polestar's phones. Polestar also admitted that the target competitor of the Polestar Phone is the Porsche Macan electric SUV, not Volkswagen electric car brands such as Tesla.
The high price of 7,388 yuan has staggered many consumers. For most people, this is undoubtedly a "sky-high price". It remains to be seen whether Polestar will be able to gain a foothold in the premium mobile phone market with its outstanding configuration, design and brand tonality.
The unique selling point and target group of Polestar phones
In addition to its outstanding hardware, the biggest highlight of the Polestar Phone is its deep integration with Polestar cars. With Polestar Link, mobile phones can be seamlessly connected to the car, providing users with a smart experience across devices.
For example, users can remotely control the car's functions, such as turning on the air conditioner and locking the door, on their mobile phones. During driving, the navigation route is also synchronized between the mobile phone and the on-board system. Personal settings, contacts, multimedia content, etc. on the phone can also be shared with the car.
This deeply integrated ecological experience is the biggest difference between Polestar phones and other flagship phones. Polestar said that the Polestar Phone's target competitor is the Porsche Macan electric SUV, which shows its determination to position itself as a high-end luxury brand.
For enthusiasts who are passionate about the Polestar brand and looking for the ultimate experience, the Polestar Phone is definitely a product worth buying. But for ordinary consumers, the high price of 7,388 yuan may discourage them.
Polestar doesn't seem to care about phone sales. With the Polestar Phone, it hopes to highlight the brand's tone and lay the foundation for a smart mobility ecosystem in the future. From this point of view, the Polestar Phone is more of a concept designed to showcase Polestar's technological prowess and innovation.
The future and industry impact of Polestar phones
As a high-end concept flagship, the release of the Polestar Phone will undoubtedly cause quite a stir in the mobile phone industry. On the one hand, it conveys the technological strength and innovative ideas of the Polestar brand to the outside world, and on the other hand, it will also encourage more traditional car companies to join the smart terminal camp and prepare for the future mobility ecosystem.
In the long run, Polestar phones are expected to become the core terminal of the Polestar brand's smart mobility ecosystem. We may see Polestar launch more smart hardware products that are deeply integrated with mobile phones and cars, such as wearable devices and in-vehicle system upgrades, to create a truly seamless smart travel experience for users.
For the mobile phone industry, the addition of Polestar phones has undoubtedly added more competitive energy. Traditional handset manufacturers are facing pressure from emerging technology companies and will be forced to increase the pace of innovation and continue to launch more attractive flagship products.
From this point of view, the release of the Polestar Phone may trigger a new "flagship revolution", in which various mobile phone manufacturers will compete in multiple aspects such as hardware configuration, system experience, and ecosystem integration, bringing consumers more diversified high-end choices.
Whether Polestar can truly gain a foothold in the premium segment remains to be seen. The high price of 7388 yuan will undoubtedly limit its user base, coupled with limited brand awareness, it may be difficult to form a strong impact on the existing flagship machine in the short term. But in the long run, as long as Polestar continues to innovate and deliver a premium user experience, it will eventually have a place in the smart mobility ecosystem.