The quality of the well-known singer's concert is worrying, and the fans on the scene shouted for a refund
Recently, many concerts by well-known singers have aroused strong dissatisfaction among fans and collective calls for ticket refunds due to the low quality of the scene. This phenomenon has once again raised questions about whether "record companies and singers are making huge profits" in the entertainment industry.
In December last year, Xu Meijing sang at the Taipei Arena, and was shouted "refund" by the audience. Xu Meijing was in very poor condition that night, not only with a hoarse voice, but also forgot words, lost her voice, and even had an intermission of 40 minutes, which was criticized by the audience as "the worst concert in history". In the face of the anger of fans, Xu Meijing's agent choked on "dreaming".
Also last year, the concert of American king Bruno Mars in Seoul, South Korea, also sparked controversy. Although it attracted popular Korean artists such as Song Joong Ki and Rain, ordinary fans complained that they couldn't get tickets at all. Some fans bluntly said, "Although the ticket price is not too high, entering the entrance is like a war."
In addition to the quality concerns, the high ticket prices of some well-known singers have also caused dissatisfaction. For example, last year, Eason Chan's concert tickets in the mainland had a maximum ticket price of 5,280 yuan, which was more than twice that of Hong Kong and Taiwan. Similar high-priced tickets have discouraged many ordinary fans.
In the face of fan protests, some believe that this is the epitome of "record companies and singers making huge profits" in the entertainment industry. Whether this is the case or not, we will explore below.
The coexistence of high ticket prices and low quality has caused dissatisfaction among fans
There are several reasons why fans are dissatisfied with the poor quality and high ticket prices of some well-known singers' concerts:
The high cost of some singers' performances has become the main reason for driving up ticket prices. It has been revealed that singers like Eason Chan , Jacky Cheung and other singers can have a total cost of tens of millions of yuan for a concert. Among them, the singer's venue fee accounts for a large proportion, so that the organizer has to open a high-priced ticket to return to the cost.
Some singers don't pay enough attention to the quality of the scene. Some analysts pointed out that the singer lacked excellent singing works, and the live performance was mediocre, which could not bring a good audio-visual experience to the audience, so it was questioned that "the gold content is not worth the ticket price".
Profit-making models such as scalpers and proxy robbers in the performance market have caused ticket prices to be speculated. Some well-known concert tickets were snapped up by scalpers as soon as they went on sale, and then they could only be purchased in the high-priced second-hand ticket market.
Some organizers neglect on-site management in pursuit of high box office. For example, the lack of security forces and chaos also affected the on-site experience of the audience.
The coexistence of high ticket prices and low quality, coupled with some non-standard ticketing practices, has led to fan dissatisfaction with well-known concerts. Next, we'll look at how to improve this.
Reasonable pricing and improved quality to regain the trust of fans
In the face of fans' dissatisfaction with well-known concerts, the industry should start from both ticket prices and quality to regain the trust of fans.
In terms of ticket prices, the organizer should reasonably control the cost, especially the appropriate control of the singer's performance fee. There are some successful pricing models that can be leveraged, such as differentiated pricing based on seating area, or affordable grandstand fares. It is also necessary to intensify efforts to crack down on profit-making behaviors such as scalpers and robbery to ensure that tickets can really flow to ordinary fans.
In terms of quality, singers should pay attention to live performances, carefully prepare programs, and go all out to bring fans a high-quality audiovisual experience. For some senior singers, the level of live performance directly determines their own gold content. Some young singers should also work arrangement, choreography, etc., rather than relying solely on their figure and appearance to win.
The organizers should also strengthen on-site management, ensure good order, and create a safe and comfortable environment for the audience. At the same time, new technologies, such as VR/AR, can be used to provide fans with a more immersive viewing experience.
Through reasonable pricing and quality improvement, coupled with the joint efforts of the organizers and singers, we will be able to regain the trust of fans in well-known concerts and promote the healthy development of the entire entertainment industry.