Who is the first brother of Kuaishou Live?
The first name that comes to mind is Simba Sin's ambition!
Simba, who is it?
Simba, whose real name is Xin Youzhi, was born in Tonghe County, Harbin City, Heilongjiang Province in 1990, and has 99.99 million+ fans on the Kuaishou platform. He is the co-founder of Xinxuan brand, the founder of cotton code brand, and the former chairman of Guangzhou Hexiang Trading Co., Ltd.
99.99 million + fans, what is the concept? It is equivalent to one in every 14 Chinese who follows him, a proper strongman in the live broadcast industry! According to public data, its total GMV (estimated online sales) will exceed 50 billion yuan in 2023, and the total GMV in the five years from 2018 to 2023 will exceed 200 billion yuan. Ranked first in live broadcast sales on the Kuaishou platform. is such a bull man, who did something unexpected, which caused an uproar on the Kuaishou platform, and even affected the entire live broadcast industry!
On the evening of April 20, Simba gradually lost control of his emotions due to some negative comments in the live broadcast room, and made radical remarks many times, and then his live broadcast room was officially banned.
Simba changed 5 accounts in a row and was banned by Kuaishou's official platform, and finally he used his 6th account to announce his withdrawal from the network.
On April 23, Xinxuan Group issued a notice saying that "its anchors will be suspended indefinitely, and the specific rebroadcast date has not been determined".
Different people have different opinions about Simba's ban. Some may argue that Simba's words and actions are inappropriate and that a ban is a reasonable punishment, while others believe that the platform's regulation is too strict and affects the streamer's freedom of speech.
However, regardless of the point of view, the words and deeds of the anchor should comply with social morality and the requirements of laws and regulations, and the platform should also strike a balance between maintaining freedom of speech and strengthening norms to ensure the healthy development of the platform.
Simba announced that he would withdraw from the network and his anchors would be suspended indefinitely, is it really going to quit the Kuaishou platform this time? This time, the Kuaishou platform will ban its live broadcast permissions for one month, and it will be unblocked on May 20, 2024.
Some netizens believe that Simba will not leave Kuaishou. Because the Kuaishou platform is no longer less dependent on the live broadcast business in terms of revenue, Simba and his team are highly dependent on Kuaishou, so Simba is unlikely to leave Kuaishou.
Some netizens also believe that Simba will leave Kuaishou. The conflict between Simba and Kuaishou seems to be on the verge of intensification. Simba said in the live broadcast room that the platform has invested high-quality traffic in emotional anchors, which has led to less and less high-quality traffic that Simba can get from the platform. Especially this time, his personal account was banned by the Kuaishou platform, which will make him feel cold.
What do you think about this?
Will Simba return to the live broadcast on time, or will he withdraw from the network and stop broadcasting?