For a product with a serious redundant design, Tesla, it is possible to seize market sales by cutting prices in the current fast-growing electrification market.
Design redundancy means that even if the product does not make major changes, it still has a long-term product support force, and each product indicator can resist the operational risks caused by the opponent's attack for a long time.
If the price is reduced, it can cover more user groups, and use redundant product power, mainstream brand value and more and more reasonable prices to obtain sales, which is Tesla's comprehensive tactic.
Previously, Tesla's domestic sales were blocked, and the strong progress of independent electrification products affected Tesla's propulsion speed.
Not long ago, Tesla announced a price cut, and the price of the newly launched Model 3 dropped to about 230,000, because the price reduction stimulated product sales in the short term.
Tesla's store sales staff said that the sales performance after the price reduction was very good, and the order volume was several times that of before.
According to the official website, the delivery cycle of the Model 3 and Model Y takes up to 6 weeks, and it should be noted here that the production capacity of the Shanghai Lingang plant is heavily tilted towards the Model Y, and even then the lead time is very long.
You must know that Tesla has a complete industrial chain in China, and the production speed is already very fast, which shows that the domestic supply still cannot keep up with the demand.
Previously, according to industry data, Tesla's profit per car in the domestic market exceeded 40,000, which means that the Model 3 still has profit margins even if it is priced at 200,000.
What's even more terrifying is the Model Y, as the absolute sales king of the domestic passenger car market in 2023, with annual sales reaching more than 400,000 units.
In fact, Model Y has higher profit margins, domestic companies are good at fighting price wars, but there is still no ability to confront in front of Model Y, and Model Y can be completely reduced to about 200,000 in the future, and there are profit margins.
In view of the continuous advancement of intelligent technology in the domestic market, Tesla is considering the complete FSD to the domestic market, at present, the subscription model has begun to operate, and the domestic market has a high acceptance of automation, Tesla, which has absolute impetus in this sector, has not really made efforts.
Unlike other domestic electrification companies, Tesla's product line is very simple, with only two models, Model 3 and Model Y, which means that Tesla's production efficiency is very high, and the cost of transportation, management, warehousing, and sales is very low.
In addition, Tesla's domestic sales are very large, and this price reduction can once again stabilize the domestic market share.
In fact, Tesla's facelift is more reflected in the core of the product, through OTA upgrades to the car machine system, automatic driving assistance system, and the current sales of Model 3, Model Y products have also achieved a large upgrade, design, configuration, comfort, handling and other aspects have also been greatly improved.
At present, as the most convenient brand for charging in China, Tesla has established a large number of charging networks, which is also its greatest competitiveness.