In the vast picture of Chinese beer, China Resources Beer has created a brilliant color with its 30 years of deep cultivation and accumulation. From the hand-in-hand start with Shenyang Brewery to today's brilliant bloom in the high-end market, every step embodies the wisdom and sweat of China Resources Beer.
Heineken is integrated, and the high-end market has reached a new peak
With a series of precise strategic layouts, China Resources Group has built its own wine industry empire. In this grand chess game, China Resources Beer not only sits firmly in the market leader, but also leads the fashion and trend of the industry. The acquisition of Heineken China is an important leap for CR Beer in the high-end market, which not only strengthens its position in the high-end market, but also lays the groundwork for its entry into the liquor field.
In the face of market changes, CR Beer firmly regards "growth" as its core strategy. In 2023, the turnover of China Resources Beer will reach 38.932 billion yuan, a year-on-year increase of 10.4%; Profit attributable to shareholders was RMB5.153 billion, representing a year-on-year increase of 18.6%. This remarkable performance is inseparable from the in-depth implementation of its high-end strategy, especially the strong rise of the Heineken brand, which has injected a steady stream of impetus into the high-end road of China Resources Beer.
Cross-border liquor, diversified layout and broadened
CR Beer's cross-border move is an important part of its diversification strategy. Through its holding of Shandong Jingzhi and Jinsha Liquor, China Resources Beer has also shown extraordinary strength in the field of liquor. Although the liquor business has not yet had a significant impact on the overall performance, the development of this emerging field has undoubtedly injected new vitality into the future development of CR Beer. In the face of market competition and challenges, CR Beer did not choose to reduce prices or participate in price wars, but insisted on the flexibility of product prices, and achieved double growth in tonnage price and profit by optimizing product structure and strengthening brand building. The implementation of this strategy fully demonstrates CR Beer's keen insight and ability to respond to market changes.
Looking back on the development history of China Resources Beer
In the context of the new era of high-end beer industry, China Resources Beer is writing a new glorious chapter with its forward-looking strategic vision and firm pace. Looking back on the 30-year development history of CR Beer, it is not only a history of corporate growth, but also a vivid portrayal of China's beer industry from quantitative to qualitative changes. On the new journey of high-end, CR Beer will continue to meet the challenges and opportunities of the market with a high-spirited attitude and create a more brilliant tomorrow.
In this fierce business competition, China Resources Beer has continuously refreshed the industry record with its keen market insight and bold decision-making power. Looking forward to the future, we have reason to believe that CR Beer will continue to write a legend on the two-front battlefield of beer and liquor and become a leader in the industry.