In this era full of opportunities and challenges, entrepreneurship has become the choice of many young people. They have dreams and write their own entrepreneurial legends with wisdom and courage.
The entrepreneurial experience of Xu Yuning, a post-90s college student in Anhui, sparked heated discussions among netizens after being reported by the media. With an initial investment of only 3,800 yuan, he opened a baked cake shop in Hangzhou, and achieved an amazing annual revenue of 1.1 million yuan in just one year. Such a figure undoubtedly brings hope and encouragement to many entrepreneurs. However, when some netizens calculated the account in detail, the result made people suspicious.
Xu Yuning's story sounds like a typical inspirational story. After graduating, he did not choose the traditional employment path, but chose to start a business.
With his keen insight into the market, he found that the traditional snack of baked cakes has huge market potential in Hangzhou. So, he spent 3,800 yuan to purchase basic equipment and ingredients, and started his own entrepreneurial road.
Unexpectedly, his baked cake shop became popular as soon as it opened, and business was booming, with an endless stream of customers. At the end of the year, the annual revenue of 1.1 million was achieved.
Such results are very successful for a college student who has just stepped into the society. It not only proves Xu Yuning's entrepreneurial vision and courage, but also demonstrates his excellent business ability.
However, some netizens pinched their fingers and calculated the account in detail, but found that there were many doubts in it.
First of all, some netizens pointed out that if the annual revenue can really reach 1.1 million, then the average daily turnover will reach about 3,000 yuan.
According to Xu Yuning's description, his bakery needs to sell a large number of baked cakes every day to achieve such a turnover. However, even if you work 8 hours a day, you have to sell an average of 1.2 pancakes per minute to achieve such a turnover.
With such a sales speed, it is almost impossible for an ordinary pancake shop to complete unless it is located in a commercial center or tourist hotspot with a large number of people. After netizens settled the accounts like this, it undoubtedly cast a shadow on Xu Yuning's entrepreneurial myth, and people couldn't help but re-examine the authenticity of this college student's entrepreneurial income.
Secondly, some netizens also raised questions about rent and labor costs. When sharing his entrepreneurial experience, Xu Yuning mentioned that he did not pay rent, but cooperated with the landlord to get the landlord to take shares.
However, even if you don't take into account the cost of rent, labor costs are a significant expense. To maintain normal operations, a yakiniku shop needs to employ at least a few employees to assist in making and selling yakithi. The salary and benefits expenses of these employees are also a significant expense. If you add the cost of ingredients, water and electricity bills and other expenses, it will be more difficult for Xu Yuning's baked cake shop to achieve an annual revenue of 1.1 million.
For the public, Xu Yuning's story may be more of an inspiration, an exploration and proof of the possibility of starting a business at a small cost. Even with limited resources, it is possible to achieve a counterattack with innovative thinking and perseverance. But at the same time, we should also look at such cases rationally, recognizing that not all startups can replicate the same brilliance, and that behind each success there are unique and unpredictable risks.
Perhaps, Xu Yuning's entrepreneurial experience may also be true, because any entrepreneurial success story cannot be separated from the soil of reality. Xu Yuning's success may be due to a combination of his specific market environment, product positioning and personal efforts.
The bread he chose, as a traditional snack, has a wide consumer base in its own right, coupled with a unique taste, a reasonable pricing strategy, and possible online marketing methods, all contribute to this seemingly impossible performance. However, the doubts of netizens also remind us from the side that behind the halo of entrepreneurial stories, there are often more complex and changeable market logic and social realities.