Once upon a time, an ACC function was enough for car companies to blow for a while, but now, if they don't have the intelligent driving function, car companies are embarrassed to say that their cars are smart cars.
With the intellectualization that comes with electrification, the real competition has kicked off in the field of intelligent driving. Nowadays, the primary demand of any consumer who buys an electric vehicle is often intelligent driving. In the second half of the intelligent decisive battle, car companies have to fight for bayonets to see whose intelligent driving experience is better.
Not long ago, the launch of Chery iCAR 03 has attracted widespread attention, this car is not equipped with any radar and high-precision maps, with only 7 cameras of pure vision solution, to achieve high-end intelligent driving functions.
In fact, the debate on the technical route of intelligent driving has never stopped, and the dispute between "map" and "no map" has intensified.
01
Returning to the experience level, it is clear who is better
Before 2023, almost all landing navigation assistance systems in China need the assistance of high-precision maps. If the accuracy is high enough, such a high-precision map does have the ability to assist intelligent driving vehicles well.
However, the disadvantages of HD maps are also becoming more apparent.
First of all, the HD map cannot cover all areas, and once it is out of the HD map coverage area, the intelligent driving function will be immediately limited or even unusable.
At present, there are only a handful of cities that can carry out the pilot of high-precision map application of intelligent networked vehicles, and in the vast majority of cities without high-precision map application pilots, cars that rely on high-precision maps cannot bring users a good intelligent driving experience.
Second, HD maps cannot be updated at any time because they take a long time to draw.
Previously, Huawei had invested 1-2 years in Shanghai, but it had not completed the collection of high-precision maps of the urban area. Nowadays, many big cities are changing rapidly, and relying on high-definition maps cannot be updated at any time, and the experience is naturally greatly reduced.
On the contrary, it is a pure visual solution that does not rely on high-definition maps, which can perfectly avoid the above problems. The pure visual solution is like a driver driving a car, all by "eyes", and lidar + high-precision map is more like the "crutch" of a smart car, a natural sensory system and an artificial assistance system, which one do you say is stronger?
Therefore, the pure visual solution is undoubtedly the direction of the future development of intelligent driving by virtue of the experience that is closer to the real driving.
So, how strong is the pure vision solution of Chery iCAR 03?
02
A high-end pure visual intelligent driving solution with full practicability
Now the field of intelligent driving can be said to be quite volatile, and many car companies have taken high-end intelligent driving as a promotional selling point, but when asked whether it can be opened nationwide, almost all will "shake their heads".
However, the iCAR 03 does not play this set, but in one step, and the launch of the high-speed/expressway NOA and urban memory driving functions nationwide has reached the L2++ level.
First of all, let's talk about the high-speed NOA of the iCAR 03, as long as the user activates the intelligent driving function, the vehicle will take care of the rest. Not only can you actively avoid obstacles, but you can also overtake yourself when you encounter a slow car, and you can also slow down and change lanes by yourself when you reach the ramp, until you get off the ramp, and you are no longer afraid of back pain during long-distance travel.
As for the urban memory driving function, it can be in any city in the country, easy to achieve point-to-point urban intelligent assisted driving, currently has the ability to support 10 routes, up to 150 kilometers of urban memory driving, and this function is also quite practical to use, such as the route to and from work as long as you remember once, and then it is a matter of the car, and you are no longer anxious when you encounter traffic jams.
And all this, with just 7 cameras, the iCAR 03 can easily do it.
In fact, iCAR 03 has a pair of 8 million pixel inertial navigation stereo binocular system, plus another 5 cameras, the great thing is that this pair of binocular systems can see far away like an eagle's eye, the maximum detection distance is as high as 200 meters, plus there is a leading self-developed algorithm, even if there is an intersection ahead, road repair, and various obstacles, you can see it at a glance and plan the best route in advance.
It can be said that on the one hand, it reflects the superiority of the pure visual route, so that users across the country can enjoy the sense of science and technology brought by high-end intelligent driving, and on the other hand, it also reflects the better prediction ability than real people, and truly achieves the original intention of intelligent technology to serve users.
Not only that, the iCAR 03 can also realize the indoor and outdoor cross-layer memory parking function up to 2 kilometers away, and you will love it after using it once.
For example, for users with underground private parking spaces, they don't need to go to the basement every time to drive, they only need to wait at the exit of the garage in the community. Because this function allows the vehicle to drive safely throughout the whole process, not only can it drive out of the parking space on its own, avoid various obstacles and pedestrians, but also can drive across floors. In the same way, you can also use this function when you park your home.
It can be seen that iCAR 03, a pure visual intelligent driving solution, not only has an excellent experience, but also has full practicability, which can truly solve many pain points of users' driving and parking.
03
The iCAR 03 puts high-end intelligent driving at your fingertips
However, the biggest significance of the iCAR 03 is that it truly maximizes value.
On the one hand, it has lowered the threshold of high-end intelligent driving, benefiting more young consumers who are eager to experience cutting-edge technology, and on the other hand, it has also broken the shackles of the industry, no longer simply fighting for price, but also using cutting-edge technology and new experience to win the recognition of consumers.
As we all know, high-end intelligent driving has always been the exclusive luxury intelligent electric vehicle, with this configuration of the car, the price has to be 300,000 yuan at every turn, and the consumers who are eager for high-end intelligent driving, are generally young people, but obviously, they are shy in their pockets, and they can't reach it at all.
However, the launch of iCAR 03 has made high-end intelligent driving instantly within reach.
After all, iCAR 03 directly gives the price of "making a friend", the entry is less than 110,000 yuan, and the top configuration is only 170,000 yuan. What's more, iCAR 03 is also a super cool electric small off-road vehicle, with the most popular square box shape at the moment, coupled with the fastest ability to break 100 in 6.5 seconds, and enough luxurious interior configuration, such a smart car, how can young people who are eager for freedom resist.
Therefore, in the first full month after the launch of this car, it handed over 5,487 units in March, directly won the sales crown of the new energy square box model, and won positive feedback from the market.
In fact, iCAR, as a "new force" of Chery Group, will naturally receive special care from Chery Group, relying on Chery's car-making heritage over the years, as well as technology accumulation in the fields of new energy and intelligence, iCAR 03's product strength is naturally very capable and has a strong competitiveness in the same class.
From this point of view, in the second half of the intelligent decisive battle, iCAR 03 will win, and it will inevitably be a matter of course.